KARS 4 KIDS INC. v. AMERICA CAN!; AMERICA CAN! CARS FOR KIDS v. KARS 4 KIDS INC.
Nos. 20-2813, 20-2900
UNITED STATES COURT OF APPEALS FOR THE THIRD CIRCUIT
August 10, 2021
PRECEDENTIAL. Aрpeal from the United States District Court for the District of New Jersey (D.C. Nos. 3-14-cv-07770, 3-16-cv-04232). District Judge: Honorable Peter G. Sheridan. Argued July 7, 2021.
v.
AMERICA CAN!
AMERICA CAN! CARS FOR KIDS
v.
KARS 4 KIDS INC.
KARS 4 KIDS INC., Appellant 20-2813
KARS 4 KIDS INC.
v.
AMERICA CAN!
AMERICA CAN! CARS FOR KIDS
v.
KARS 4 KIDS INC.
Before: SHWARTZ, KRAUSE, and FUENTES, Circuit Judges.
OPINION
Peter D. Vogl
Orrick Herrington & Sutcliffe
51 West 52nd Street
New York, NY 10019
Upnit K. Bhati
Orrick Herrington & Sutcliffe
1152 15th Street, N.W.
Columbia Center
Washington, DC 20005
Eleonore Ofosu-Antwi
Liza M. Walsh
Mark D. Haefner
Walsh Pizzi O‘Reilly & Falanga
Three Gateway Center
100 Mulberry Street, 15th Floor
Newark, NJ 07102
Jonathan Z. King,
Cowan, Liebowitz & Latman
114 West 47th Street
New York, NY 10036
Counsel for Appellant
Aubrey N. Pittman [ARGUED]
Suite 700
100 Crescent Court
Dallas, TX 75201
Karen A. Confoy
997 Lenox Drive
Princeton Pike Corporate Center, Building 3
Lawrenceville, NJ 08648
Allison L. Hollows
Fox Rothschild
101 Park Avenue
17th Floor
New York, NY 10178
Robert S. Tintner
Fox Rothschild
2000 Market Street
20th Floor
Philadelphia, PA 19103
Christopher R. Kinkade
FisherBroyles
100 Overlook Center
2nd Floor
Princeton, NJ 08540
Counsel for Appellee
SHWARTZ, Circuit Judge.
Kars 4 Kids, Inc. (“Kars 4 Kids“) and America Can! Cars for Kids (“America Can“) used similar trademarks. Each sued the other, alleging violations of state and federal law related to the use of those marks. Because (1) America Can did not preserve its challenge to the District Court‘s denial of summary judgment on its trademark cancelation claims, (2)
I
A
America Can and Kars 4 Kids are charities that sell donated vehicles to fund children‘s programs. America Can began receiving donations in the late 1980s and, in the early 1990s, began using the mark “Cars for Kids” in advertising campaigns. Its campaigns included between two and five radio advertisements per week by Bonnie Curry, a radio personality whose programs reached up to one million people in the Dallas area. Curry‘s advertisements began in 1993 and have continued “pretty consistent[ly]” since then. App. 2135. Between 1995 and 2001, America Can also advertised in the Dallas Morning News, which published several articles discussing the “Cars for Kids” program.
Kars 4 Kids was founded in 1995, and it has used its marks in its advertising since at least 1997. Kars 4 Kids first used “flyers and bumper stickers,” App. 1975, then distributed nationwide mailers. In the early 2000s, Kars 4 Kids began advertising in regional newspapers and national Jewish publications. In 1999, Kars 4 Kids started using a musical jingle in its radio and television advertisements. In 2003, Kars
In 2003, America Can noticed Kars 4 Kids’ advertisements in Texas and sent a cease and desist letter, asserting America Can‘s rights to the “Cars for Kids” mark in Texas. After sending that letter, America Can did not notice Kars 4 Kids’ advertisements in Texas for several years. Kars 4 Kids, however, kept advertising.1 For example, in 2005, Kars 4 Kids advertised nationally in Reader‘s Digest. It also used Google advertising, which allowed Kars 4 Kids’ advertisements to appear nationwide—including in Texas—when potential donors used certain search terms. In 2011, Kars 4 Kids procured the URL www.carsforkids.com, which it initially used to solicit donations.2 By 2011, America Can began seeing Kars 4 Kids advertisements and, in 2013, sent
B
Kars 4 Kids sued America Can in 2014, bringing federal and state trademark infringement, unfair competition, and trademark dilution claims, and seeking equitable relief. America Can filed its suit in 2015, asserting the same claims and seeking cancelation of Kars 4 Kids’ trademark for 1-877-KARS-4-KIDS under
The District Court denied the parties’ cross-motions for summary judgment, including America Can‘s request for mark cancelation, “[d]ue to the disputed facts with regard to the trademark in this matter.”3 Kars 4 Kids Inc. v. America Can!, No. 14-cv-7770, 2018 WL 5298406, at *8 (D.N.J. Oct. 25, 2018).
Following the close оf evidence to the jury, both parties moved for judgment as a matter of law under
The District Court then held a bench trial on the equitable claims and remedies. The Court held that the defense of laches did not apply, finding America Can‘s executive credibly testified that he did not see Kars 4 Kids’ advertisements in Texas from 2004 to 2011 and that Kars 4 Kids seemed to have “pulled back their advertising” following America Can‘s 2003 cease and desist letter. Kars 4 Kids Inc. v. America Can!, No. 3:14-cv-07770, 2020 WL 1550804, at *4 (D.N.J. Apr. 1 2020). The Court found that this lack of advertising “lulled America Can[] into a passive position until 2011” and “preclude[d] a finding of inexcusable delay.” Id. The Court also found that Kars 4 Kids tried to “unscrupulously apply” laches “[b]y waiting to tee-up its laches defense until the remedy stage after litigating for four years.” Id. The Court also stated, without explanation, that Kars 4 Kids did not “show any prejudice” from America Can‘s alleged delay. Id.
After сoncluding that laches did not apply, the District Court ordered Kars 4 Kids to disgorge its profits in Texas. To arrive at the disgorgement amount, the Court first examined
The District Court declined to award enhanced monetary relief because (1) “Kars 4 Kids willfully infringed upon America Can[]‘s mark in Texas only; but not in any other stаte,” and (2) “the jury found no fraud in procuring Kars 4 Kids[‘] trademark.” Id. at *9. The Court also explained that, because the case was not “exceptional” under the Lanham Act, America Can was not entitled to attorneys’ fees or prejudgment interest. App. 83.
The District Court enjoined Kars 4 Kids from using its mark in Texas and from using www.carsforkids.com. The Court explained that “[d]ue to consumers’ confusion . . . and the parked domain issues . . . compensatory damages are insufficient, and thus some injunctive relief is necessary to distinguish these charitable corporations.” Id. at *12. The Court declined to cancel Kars 4 Kids’ registered mark, however, because “the jury determined that Kars 4 Kids did not knowingly procure its registration of the 1-877-Kars-4-Kids trademark by false оr fraudulent means, which suggests that
Kars 4 Kids renewed its motion for judgment as a matter of law under Rule 50(b), arguing, among other things, that America Can‘s mark is invalid. The District Court held that Kars 4 Kids preserved its invalidity argument, finding “some interconnectedness” between the validity argument in its Rule 50(b) motion and the ownership argument it presented in its Rule 50(a) motion. App. 127. Still, the Court found that there was sufficient evidence from which the jury could have found the mark was either distinctive, or that it established secondary meaning.
Both parties appeal.
II6
A
“[T]o win a trademark claim, a plaintiff must establish that (1) the marks are valid and legally protectable; (2) the marks are owned by the plaintiff; and (3) the defendant‘s use of the marks to identify goods or services is likely to create confusion concerning the origin of the goods or services.”7 Opticians Ass‘n of Am. v. Indep. Opticians of Am., 920 F.2d 187, 192 (3d Cir. 1990).
We agree that America Can owns the mark, but, unlike the District Court, conclude that Kars 4 Kids failed to preserve its challenge to the validity of that mark.9 As a result, Kars 4 Kids’ effort to overturn the jury‘s liability verdict fails.
1
First, America Can owns its unregistered mark. To determine rightful ownership of an unregistered mark, we generally apply “[t]he first use test . . ., taking account of the well-established common law principle of ‘first-in-time, first-in-right’ that rewards actual and continuous use in commerce as between market competitors.” Covertech Fabricating, Inc. v. TVM Bldg. Prods., Inc., 855 F.3d 163, 170 (3d Cir. 2017). Thus, “[w]ith respect to ownership of an unregistered mark, the first party to adopt a mark can assert ownership so long as it continuously uses the mark in commerce.” Com. Nat‘l Ins. Servs., Inc. v. Com. Ins. Agency, Inc., 214 F.3d 432, 438 (3d Cir. 2000) (citation omitted).
Kars 4 Kids does not dispute that it started using its mark in Texas in 2003 and the evidence shows America Can continuously used its mark before 2003. For instance, Bonnie Curry testified that she has performed between two and five advertisements per week for America Can beginning in 1993 and has done so “pretty consistent[ly]” since then. App. 2135. She testified that America Can used “Cars for Kids . . . in the early days,” App. 2144, and that when she talks about “what they do, it‘s always been part and parcel of that process. Thе
2
Kars 4 Kids argues that America Can‘s mark is invalid because it is descriptive and had not established secondary meaning before Kars 4 Kids’ first use in Texas. Kars 4 Kids, however, waived this argument by failing to present it in its Rule 50(a) motion.
“[A] post-trial Rule 50 motion can only be made on grounds specifically advanced in a motion for a directed verdict at the end of plaintiff‘s case . . . .” Kutner Buick, Inc. v. Am. Motors Corp., 868 F.2d 614, 617 (3d Cir. 1989); see also Williams v. Runyon, 130 F.3d 568, 571-72 (3d Cir. 1997) (“[A] defendant‘s failure to raise an issue in a Rule 50(a)(2)
B
Following a bench trial on remedies, the District Court declined to apply laches and ordered Kars 4 Kids to disgorge
110
The Lanham Act does not contain a statute of limitations and instead subjects all claims to “the principles of equity,” such as laches. Santana Prods., Inc. v. Bobrick Washroom Equip., Inc., 401 F.3d 123, 135 (3d Cir. 2005) (quoting
In examining the delay element, the District Court focused exclusively on the evidence of activity America Can observed or did not observe in Texas. Based on that evidence, the Court concluded that Kars 4 Kids’ apparent inactivity in Texas, as demonstrated by the lack of observed advertisements in Texas and the minimal amount of advertising directed into Texas, lulled America Can into believing the 2003 cease and desist letter was effective and Kars 4 Kids “pulled back [its Texas] advеrtising.” Kars 4 Kids Inc., 2020 WL 1550804, at *4. These observations, however, did not account for Kars 4 Kids’ national advertising and whether those advertisements reached Texas. Those considerations are relevant because the
215
Section 35(a) of the Lanham Act provides for the disgorgement of an infringer‘s profits, “subject to the principles of equity.”
The District Court did not consider all of these factors.17 In fact, it focused solely on “the appropriate accounting methodology to determine the disgorgement of net profits,” Kars 4 Kids Inc., 2020 WL 1550804, at *5, which covers only the second Banjo Buddies factor: “whether sales have been diverted,” 399 F.3d at 175.18 Because the Court did not address the other Banjo Buddies factors and thus did not show that it balanced the equities, we will vacate the disgorgement order and remand for the Court to apply the remaining factors. See 4 Pillar Dynasty LLC v. N.Y. & Co., 933 F.3d 202, 214-15 (2d Cir. 2019) (explaining that a district court “must still balance equitable factors in assessing the propriety of a profits award” and concluding that the court adequately did so); Malack v. BDO Seidman, LLP, 617 F.3d 743, 745 (3d Cir. 2010) (“An abuse of discretion occurs if the district court‘s decision rests upon an improper application of law to fact.” (quotation marks omitted)); Synergistic Int‘l, LLC v. Korman, 470 F.3d 162, 174-75 (4th Cir. 2006) (holding that a district court abused its discretion in awarding disgorgement under the Lanham Act where “[t]he court summarily stated . . . that the equities had
320
The District Court acted within its discretion when it declined to award enhanced monetary relief under the Lanham Act. Section 1117(a) authorizes awards of “(1) defendant‘s profits, (2) any damages sustained by the plaintiff, and (3) the costs of the action.”
America Can presents no arguments why an enhanced award, let alone an award equal to three times Kars 4 Kids’ profits, is needed to fully compensate it or that such an award more accurately reflects Kars 4 Kids’ true profits. Put another way, America Can offers no non-punitive rationale for enhancing the award.22 Cf. Bos. Pro. Hockey Ass‘n v. Dallas
423
The District Court also properly declined to award America Can prejudgment interest.
Section 1117 authorizes monetary awards for trademark infringement.
“[W]here Congress includes particular language in one section of a statute but omits it in another section of the same Act, it is generally presumed that Congress acts intentionally and purposely in the disparate inclusion or exclusion.” Russello v. United States, 464 U.S. 16, 23 (1983) (alteration in original) (citation omitted). Applying this principle, because § 1117(b) allows courts to award prejudgment interest and § 1117(a) does not provide for prejudgment interest,
America Can is also not entitled to prejudgment interest under state law. To obtain prejudgment interest on a state law claim, the party must prevail on that claim. As the District Court observed, the “trademark infringement claims under the Lanham Act were the main claims in this case.” App. 121. The
IV
For the foregoing reasons, we will affirm in part, vacate in part, and remand.
