WINEBOW, INC., Plaintiff-Appellee, v. CAPITOL-HUSTING CO., INC. & L‘Eft Bank Wine Co. Limited, Defendants-Appellants.
No. 16-3682
United States Court of Appeals, Seventh Circuit.
Argued April 11, 2017. Decided August 16, 2017
867 F.3d 862
So instead of affirming the district court, we should reverse and remand.
Thomas L. Shriner, Jr., Attorney, Gregory Neil Heinen, Attorney, Foley & Lardner LLP, Milwaukee, WI, for Defendants-Appellants.
Kendall W. Harrison, Attorney, Mike B. Wittenwyler, Attorney, Godfrey & Kahn S.C., Madison, WI, for Amicus Curiae Wisconsin Wine and Spirit Institute.
Before WOOD, Chief Judge, and FLAUM and EASTERBROOK, Circuit Judges.
WOOD, Chief Judge.
Eighteen years ago, Wisconsin Governor Tommy Thompson vetoed portions of an appropriations bill that imposed new regulations on alcohol dealers and distributors. In doing so, the governor hoped to diminish the regulatory burden on wine dealerships. In the present case, which pits an upstream wine business against two whole
I
Plaintiff Winebow, Inc., imports and distributes wines to downstream wholesalers. It wants to cut its ties with two wholesale distributors, defendants Capitol-Husting and L‘Eft Bank Wine, to whom we refer collectively as the Distributors. Winebow began using Capitol-Husting as a distributor of its wines in 2004; it added L‘Eft Bank in 2009. Over the years, Winebow granted the Distributors the exclusive right to sell and distribute Winebow products within specified regions of Wisconsin. Evidently the relationship suited the Distributors, who bought “substantial amounts” of Winebow‘s wine in recent years. Winebow, however, became dissatisfied, and in February 2015 it abruptly terminated both distributorships. No express agreement with either counterparty stood in its way, but the Distributors took the position that the Wisconsin Fair Dealership Law bars Winebow from doing so—at least without any financial penalty. Whether they are correct depends on the language of that statute, to which we now turn.
The Wisconsin Fair Dealership Law (“the Law“) restricts the circumstances under which certain sellers (termed “grantors,” see
The Law does not regulate all grantor-distributor relationships, however. Initially, it addressed only business relationships (defined as “dealerships“) in which there was a “community of interest” between the grantor and the distributor.
In 1999, the Wisconsin General Assembly sought to broaden the Law to ensure that all “intoxicating liquor” dealerships were protected. To that end, it eliminated the need to prove “community of interest” for those businesses. It included changes to this effect in the state‘s budget bill, Act 9.
Two of those changes are central here. First, the General Assembly amended the definition of a “dealership” so that large-volume distributors of “intoxicating liquor” were brought under the umbrella of the statute‘s definition of a protected “dealership.” This revised definition of a “dealership” expressly incorporates the definition of “intoxicating liquor” in the chapter regulating alcohol sales,
all ardent, spirituous, distilled or vinous liquors, liquids or compounds, whether medicated, proprietary, patented or not, and by whatever name called, containing 0.5% or more of alcohol by volume, which are beverages, but does not include “fermented malt beverages.”
Second, the legislature created an entirely new section in the Law:
Several of these changes never came into effect, because Governor Thompson objected to the idea of treating wine dealerships the same as other alcohol dealerships. On October 27, 1999, he partially vetoed the appropriations bill, striking a significant portion of the legislature‘s changes to the Law. Wisconsin grants its governors power to strike out significant language in appropriations measures, even when doing so alters the meaning of the statute, but they may not add new language. See State ex rel. Wis. Senate v. Thompson, 144 Wis.2d 429, 424 N.W.2d 385, 388, 393 (1988) (the governor may “veto individual words, letters, and digits, ... as long as what remains after veto is a complete, entire, and workable law.“). Governor Thompson thus had to work with the language the lawmakers sent him. This required some legerdemain.
First, the governor struck the cross-reference to the existing regulatory definition of “intoxicating liquor” in the provision creating the new definition of a protected dealership:
[Wis. Stat. §] 135.02(3)(b) [A protected dealership is created by] [a] contract or agreement, either expressed or implied, whether oral or written, between 2 or more persons by which a wholesaler, as defined in s. 125.02(21), is granted the right to sell or distribute intoxicating liquor,
as defined in s. 125.02(8), or use a trade name, trademark, service mark, logotype, advertising or other commercial symbol related to intoxicating liquor....
We will refer to this language, as altered by the governor‘s veto, as the “categorical” provision or “per se” definition of a dealership entitled to the protections of the Law.
In addition, he vetoed significant portions of the new industry-specific sections.
(2) DEFINITIONS. In this section:
(a) “Intoxicating liquor” has the same meaning given in s. 125.02(8).
(b) “Net revenues” means the gross dollar amount received from the sale of intoxicating liquor minus adjustments for returns, discounts and allowances.(c)
“Wholesaler” has the meaning given in s. 125.02(21).(d) “Wine” has the meaning given in 125.02(22).
(3) LIABILITY OF TRANSFEREE OF INTOXICATING LIQUOR GRANTOR.
(a) In this subsection:
1. “Goodwill” includes the use of a trademark, trade name, logotype or other commercial symbol, and the use of a variation of a trademark, trade name, logotype, advertisement or other commercial symbol.
2. “Transferee” means a person who acquires any asset or activity of a grantor‘s intoxicating liquor business and who uses the goodwill associated with the intoxicating liquor of the grantor.
(b) A transferee shall be bound by each of the grantor‘s dealerships with the grantor‘s wholesalers and consequently shall be considered a grantor for the purposes of, and shall comply with, the requirements of this chapter.
(4) CHANGE IN OWNERSHIP.
(a) In this subsection, “successor wholesaler” means a wholesaler who succeeds to the management, ownership or control of a wholesaler or wholesaler‘s business or any part of a wholesaler‘s business by any means including by stock purchase, sale of assets or transfer or assignment of a brand of intoxicating liquor that is the subject of a dealership agreement.
(b) A change in the management, ownership or control of a wholesaler, a wholesaler‘s business or any part of a wholesaler‘s business is not good cause for a grantor to terminate, cancel, fail to renew or substantially change the competitive circumstances of its dealership with a successor wholesaler if the successor wholesaler meets the grantor‘s reasonable and material qualifications for wholesaler applicants in effect at the time of the change. If the successor wholesaler meets the grantor‘s reasonable and material qualifications for wholesaler applicants in effect at the time of the change, the successor wholesaler shall succeed to the dealership rights of the predecessor wholesaler and the grantor shall continue to be bound by the dealership.
The careful reader will spot the undeleted word “minus” in former 2(b), and the undeleted word “wine” in former 2(d). After the governor‘s surgery, therefore, section 2(a) read “Intoxicating liquor’ has the same meaning given in s. 126.02(8) minus wine.” Following the convention used by the parties, we refer to this section as the “minus wine” provision,
The governor left intact the legislative findings in subsection 1 and a severability provision in subsection 6. He edited the nonapplicability provision to strike two phrases that had excluded wine dealerships, presumably believing the language was superfluous:
(5) NONAPPLICABILITY. This section does not apply to any of the following dealerships:
(a) Dealerships in which a grantor, including any affiliate, division or subsidiary of the grantor, has never produced more than 200,000 gallons of intoxicating liquor in any year. (b) Dealerships in which the dealer‘s net revenues from the sale of all of the grantor‘s brands of intoxicating liquor,
except wine, constitute less than 5% of the dealer‘s total net revenues from the sale of intoxicating liquor,except wine, during the dealer‘s most recent fiscal year preceding a grantor‘s cancellation or alteration of a dealershipand the dealer‘s net revenues from the sale of all of the grantor‘s brands of wine constitute less than 5% of the dealer‘s total net revenues from the sale of wine during the dealer‘s most recent fiscal year preceding a grantor‘s cancellation or alteration of a dealership.
Governor Thompson paired his action with a written statement that discussed the legislature‘s changes to the Law and his alterations to the legislature‘s work. In that veto message, he said that he was “partially vetoing these provisions so that wine will be excluded from treatment ... because I object to wine being treated the same as intoxicating liquor.” His changes to the bill became law because the General Assembly failed to override his partial veto. The law has aged over the last 18 years; legislators have not made any adjustments to the “intoxicating liquor” provisions since 1999.
Winebow brought a declaratory judgment action in the district court seeking confirmation that the statutory restrictions on dealership terminations do not apply to wine dealerships, in keeping with Governor Thompson‘s intent. The defendants counterclaimed that their distributorships were protected under both the “community of interest” definition and by the per se “intoxicating liquor” definition in
II
The sole question before us is whether an “intoxicating liquor” dealership, as defined by
A
The Distributors naturally prefer the greater protection that the “good cause” standard confers, and so they argue that wine dealerships are included in the per se dealership definition in
Because our jurisdiction is based on diversity of citizenship,
We have done our best to decipher what this law means, based on the text that remained after the governor took his red pencil to it. Unfortunately, we are forced to conclude that the plain language does not tell us whether wine dealerships fall within the category of “intoxicating liquor” dealerships created by
A number of considerations favor Winebow‘s position. First and most significant is the presence of the “minus wine” definition of “intoxicating liquor” in
But there is another side to the coin—one that favors the Distributors. Just as the “minus wine” provision is not expressly limited to
But to win, the Distributors must do more than pour the “minus wine” definition into
We are not inclined to assign dispositive weight on such an eclectic basis to a colloquial phrase. One could as easily point out that the phrase “beer, wine, and liquor“—which suggests three distinct items—also appears commonly in the world at large. See, e.g., Roberto A. Ferdman, Where the Biggest Beer, Wine, and Liquor Drinkers Live in the U.S., Wonkblog, WASHINGTON POST, July 29, 2014, https://www.washingtonpost.com/news/wonk/wp/2014/07/29/where-the-biggest-beer-wine-and-liquor-drinkers-live-in-the-u-s/?utm_term=.39bb6407d67c (visited August 15, 2017) (showing average consumption per person, per state, of beer, of wine, and of spirits). Dictionary definitions are similarly inconclusive. See, e.g., Liquor, Merriam-Webster Dictionary (“a usually distilled rather than fermented alcoholic beverage“) (emphasis added); see also Kalal, 681 N.W.2d at 125 (“Many words have multiple dictionary definitions; the applicable definition depends upon the context in which the word is used.“).
If we conclude that the term “intoxicating liquor” is ambiguous, Wisconsin law orders us to look at the “legislative history, scope, context, and subject matter” of the law to ascertain the meaning. State v. Waushara Cnty. Bd. of Adjustment, 271 Wis.2d 547, 679 N.W.2d 514, 521 (2004). But even these sources fail to clear the haze. Wisconsin lawmakers unquestionably wanted to include them in the per se category. Governor Thompson did not, and exercised his amendatory veto to try to effectuate a distinction between wine dealerships and the others, as he explained in his veto message. Wisconsin treats such messages as “part of the legislative history and ... evidence of legislative intent.” Landwehr v. Landwehr, 291 Wis.2d 49, 715 N.W.2d 180, 189 (2006); accord In re Paternity of Jeremy D.L., 177 Wis.2d 551, 503 N.W.2d 275, 277 & n.6 (1993) (characterizing the governor‘s veto message as “legislative history” and stating that it “is evidence of a statute‘s meaning“). Whether the governor succeeded in doing so is the question before us.
In light of all this, we cannot decide with any confidence whether the “minus wine” provision, defines “intoxicating liquor” as used throughout the Fair Dealership Law and, if it does not, whether an “intoxicating liquor” dealership, per
B
Rather than attempt the necessary disambiguation ourselves, we believe that the better course is to ask the Wisconsin Supreme Court for guidance. Although neither party asked us to certify this question of statutory scope to the Wisconsin Supreme Court, we may exercise our discretion to do so sua sponte under Circuit Rules. Cir. R. 52(a). We raised this possibility during oral argument.
We have the authority to certify to a state‘s highest court questions of state law that will control the outcome of a pending case, provided that the state court is permitted to entertain such questions. Cir. R. 52. Wisconsin allows such questions.
This case fits the bill. First, it presents a legal question—the proper interpretation of this statute—on which there is no guiding precedent. Neither Wisconsin‘s highest court nor a state appellate court has determined whether the per se “intoxicating liquor” dealership definition in
Another reason why this case is a good candidate for certification is the likelihood of future litigation under the Law and the public policy considerations implicated. The scope of the Law has been the subject of numerous cases, many of which the Wisconsin Supreme Court itself has resolved. E.g. Benson v. City of Madison, 376 Wis.2d 35, 897 N.W.2d 16 (2017); Moe v. Benelli U.S.A. Corp., 306 Wis.2d 812, 743 N.W.2d 691 (2007); Ziegler, 407 N.W.2d 873. We see no reason to think that this litigation will diminish. And because these dealership cases often involve out-of-state sellers and in-state distributors, and the amount in controversy often exceeds $75,000, it is also likely that the federal courts will continue to need the state supreme court‘s guidance. E.g. Girl Scouts of Manitou Council, Inc. v. Girl Scouts of U.S. of Am., Inc., 646 F.3d 983 (7th Cir. 2011); Eisencorp, Inc. v. Rocky Mountain Radar, Inc., 398 F.3d 962 (7th Cir. 2005). Finally, the scope of the Fair Dealership Law implicates an important state public policy that is the proper concern of the Wisconsin Supreme Court, not the federal judiciary. See Doe v. Am. Nat. Red Cross, 976 F.2d 372, 374 (7th Cir. 1992).
We respectfully ask the Wisconsin Supreme Court to answer the following question:
We invite the Court to reformulate this question and expand its inquiry to the extent it is necessary to resolve this case. The Clerk of this court is instructed to send the full record of the case to the state supreme court for its use in the consideration of this request.
QUESTION CERTIFIED.
