Catherine BALSLEY, a/k/a Catherine Bosley; Richard Brown, Plaintiffs-Appellees, v. LFP, INC., Defendant-Appellant.
No. 11-3445.
United States Court of Appeals, Sixth Circuit.
Argued: July 17, 2012. Decided and Filed: Aug. 16, 2012.
691 F.3d 747
Before: GUY and CLAY, Circuit Judges; HOOD, District Judge.*
* The Honorable Denise Page Hood, United States District Judge for the Eastern District of Michigan, sitting by designation.
OPINION
CLAY, Circuit Judge.
Defendant LFP, Inc. (a.k.a. Larry Flynt Publications), publisher of Hustler magazine, appeals multiple orders of the district court, following a jury verdict in favor of Plaintiffs Catherine Balsley (a.k.a. Catherine Bosley) and her husband Richard Brown in their action for direct copyright infringement, filed under
BACKGROUND
A. Hustler Magazine‘s “Hot News Babes” Contest
Defendant LFP owns and publishes Hustler magazine, a monthly magazine that “contains graphic images and stories about sex.” The magazine publishes extremely illicit photographs, both real and fabricated. Relevant to this case is a section of the magazine called “Bits & Pieces,” which has a recurring “Hot News Babes” piece. The “Hot News Babes” piece is a “contest” that has been a part of the magazine since 2005 and is listed in each issue‘s Table of Contents. The contest invites Hustler readers to nominate young, attractive female news reporters; Hustler editors then review the submissions and feature one reporter‘s picture in each edition. The reader who nominates the chosen reporter receives a “prize pack.” Hustler‘s Editorial Director Bruce David, Managing Editor N. Morgan Hagen, and “Bits & Pieces” Editor Keith
B. Bosley‘s Photographs
In March 2003, Bosley was a 37-year-old news anchor for a CBS television affiliate in Ohio. While on vacation in Florida, Bosley entered a “wet t-shirt” contest at a bar and ultimately danced nude. An amateur photographer named Gontran Durocher was in attendance and took pictures of Bosley in various states of undress, without Bosley‘s knowledge. Durocher published the photographs of Bosley on lenshead.com from May to June 2003. Durocher included a visual copyright notice with each photo and provided a general warning that the photographs were the property of lenshead.com and could not be reproduced in part or whole. A few months later, Bosley lost her position as anchor when the story was publicly reported.
Plaintiffs sought ownership of the photographs so that they would have a legal means of ending the photographs’ dissemination. They negotiated with Durocher, who sold, transferred, and assigned all rights, title, and interest in the copyright to the photographs to Plaintiffs. Plaintiffs then registered their acquired copyright with the United States Copyright Office on August 25, 2004. As public interest in the photographs diminished in 2004, Bosley was employed as a television reporter in another city.
C. Hustler‘s Use of Bosley‘s Photograph
One of Hustler‘s readers, Ken Blazina, was aware of Hustler‘s “Hot News Babes” contest and decided to nominate Bosley as a “hot news babe” several years after the Florida incident. Blazina wrote to Hustler on August 5, 2005 and described Bosley as the “HOTTEST babe ever.” He did not include a photograph, but he did explain that nude photographs of Bosley were available online. Blazina also mentioned that Bosley lost her job because of the lenshead.com publication of the photographs. Blazina‘s submission was received by Valcourt and given to David, who asked Hustler‘s art department to locate pictures of Bosley. David received three pictures in response: a professional head shot of Bosley and two pictures taken of Bosley during the “wet t-shirt” contest, one where Bosley was completely nude and another where she had partially exposed her breast while being sprayed with a hose. The latter image was one of the photographs taken by Durocher and copyrighted by Plaintiffs (hereinafter “the Bosley photograph“).
Defendant‘s editors were aware that the Bosley photograph was copyrighted, but did not know who the owner was. David allegedly sent the Bosley photograph to Mark Johnson, Hustler‘s Research Director, and asked Johnson to locate the copyright owner. David contended that Johnson attempted to locate the photograph‘s copyright owner but was unable to do so. Johnson, however, testified that no one asked him to find the copyright owner and that he never attempted to do so. Having failed to locate the copyright owner, Defendant asked its retained counsel, William Feigenbaum at Lipsitz, Green, Scime, Cambria, LLP, whether it could publish the Bosley photograph in Hustler without obtaining a license from the copyright owner. Defendant did not provide any information to its counsel regarding where or how the photograph would be used. Feigenbaum concluded that Defendant could publish the photograph as “fair use” without the need for permission.
Defendant ultimately published the Bosley photograph in the February 2006 issue of Hustler, designating Bosley as the “Hot
This month‘s eye candy is Catherine Bosley from Cleveland‘s WOIO Channel 19. The anchorwoman not only looks good, but apparently also likes to party. Previously, while at WKBN in Youngstown, Ohio, she tendered her resignation after topless shots of the fetching blonde at a Florida wet T-shirt contest surfaced all over the Internet. Thanks to K.B. for an excellent submission.
Remember, to nominate a local news babe, provide the hottie‘s full name, station and channel (include a picture if possible). Should your favorite be chosen as an issue‘s “Tasty Talking Head,” you‘ll receive a HUSTLER prize pack. Send your pick to HUSTLER‘S “Hot News Babes,” c/o Bits & Pieces, 8484 Wilshire Blvd., Suite 900, Beverly Hills, CA 902111.
The three-sentence portion describing Bosley was reworded using the information in Blazina‘s contest submission letter. Ultimately, 380,000 copies of the February 2006 issue of Hustler were published and 180,474 were sold, with gross sales in excess of one million dollars.
D. Plaintiffs’ Civil Action
Plaintiffs eventually discovered that their copyrighted photograph was published by Hustler. In February 2008, they filed a complaint against Defendant in the district court asserting (1) direct copyright infringement, in violation of
At trial, the parties provided several stipulations:
- Defendant LFP, Inc. published a photograph of Catherine Bosley in the February, 2006 issue of Hustler magazine identified as “#40 Bosley with Hose.”
- Plaintiffs owned the copyright to photograph “#40 Bosley with Hose” when it was published by Defendant LFP in the February 2006 issue of Hustler magazine.
- Defendant LFP did not receive the permission of Plaintiffs to utilize photograph “#40 Bosley with Hose” in the February 2006 issue of Hustler magazine.
Although Defendant admitted the elements of direct copyright infringement, it raised the affirmative defense of the fair use doctrine and argued that its conduct was not willful in light of its reliance on counsel‘s advice. To support its fair use defense, Defendant called several of LFP‘s employees, as well as Feigenbaum, as witnesses. Defendant also called Renee Howdeshell as an expert witness on the issue of profits. Defendant submitted that the total sales for the February 2006 issue was $832,000, with an additional $316,000
Following the presentation of the evidence, Defendant moved for judgment as a matter of law under Rule 50(a) on the basis that its actions were covered by the “fair use” doctrine, and thus it could not be liable for direct copyright infringement. The district court reserved its decision.
The jury found in favor of Plaintiffs on the direct copyright infringement claim, thereby rejecting Defendant‘s fair use defense. The jury explicitly found, however, that Defendant‘s conduct was not “willful” in light of the Defendant‘s defense of good faith/advice of counsel. The jury awarded $135,000 to Plaintiffs. The district court then denied Defendant‘s Rule 50(a) motion. Defendant filed a motion under both Rule 50(b), as a renewed motion for judgment as a matter of law, and Rule 59, as a motion for a new trial, arguing that no reasonable jury could have rejected its fair use defense, that statements made by Plaintiffs’ counsel prejudiced Defendant‘s right to a fair trial, and that the award of profits was excessive. The district court denied the motion on all grounds.
Subsequently, Defendant and Plaintiffs both filed motions to recover attorney‘s fees. The district court granted attorney‘s fees to Plaintiffs as the prevailing party, in the amount of $133,812.51, but denied Defendant‘s request for fees. Defendant timely appealed the district court‘s orders.
DISCUSSION
I. RULE 50(b) MOTION FOR JUDGMENT AS A MATTER OF LAW
We review de novo a renewed motion for judgment as a matter of law filed pursuant to
the standard of review ... is identical to that used by the district court. The evidence should not be weighed, and the credibility of the witnesses should not be questioned. The judgment of this court should not be substituted for that of the jury....
Williams v. Nashville Network, 132 F.3d 1123, 1130-31 (6th Cir. 1997); Tisdale v. Fed. Express Corp., 415 F.3d 516, 531 (6th Cir. 2005).
Defendant argues that the district court erred in denying its Rule 50(b) motion, because Defendant contends that a reasonable jury could not have rejected its fair use defense against Plaintiffs’ direct copyright infringement claim.1 Direct
The “fair use” defense has been codified by statute and provides, in relevant part:
[T]he fair use of a copyrighted work, including such use by reproduction in copies ..., for purposes such as criticism, comment, news reporting, teaching ..., scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include—
(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
(4) the effect of the use upon the potential market for or value of the copyrighted work.
A. Purpose and Character of the Use
Under the first factor, we study “the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes.”
In this case, Defendant‘s use of the Bosley photograph was clearly for commercial purposes, rather than for noncommercial, educational purposes. Hustler editors admitted that the “Hot News Babes” section of the magazine was added to generate interest, sales, and profits. And common sense informs any reasonable jury that the contest would, in fact, be in place for commercial purposes, by encouraging the involvement of its readers and promising illicit pictures of real women who are in the public eye. Although Defendant argued at trial that the “Hot News Babes” piece was a noncommercial, informative commentary on Bosley, the jury could have rejected that argument in light of the contest aspect of the piece, the picture and description of the Bosley photograph that appeared in Hustler, and the fact that the incident giving rise to the picture was three years old and no longer considered newsworthy.
We must next consider whether there was anything “transformative” in Defendant‘s use of the Bosley photograph. The picture was unaltered other than for minor cropping and was merely reprinted in a different medium—a magazine rather than a website—essentially serving as a market replacement. Although reprinting a photograph may not result in an automatic copyright violation, see Perfect 10, Inc. v. Amazon.com, Inc., 508 F.3d 1146, 1165 (9th Cir. 2007), we agree that Defendant did not add any creative message or meaning to the photograph. See Campbell, 510 U.S. at 579. Defendant‘s use of the photograph was the same as Durocher‘s original use—to shock, arouse, and amuse. Defendant argues that its use was transformative because the original work was published on lenshead.com to depict the fact that Bosley participated in the wet t-shirt contest, whereas Defendant used the picture to “illustrate its entertainment news story.” We disagree with this tenuous assertion. “In light of the context of the publication, the jury could have reasonably concluded that the photograph was used ... to enhance readership, rather than as a social commentary.” Brewer v. Hustler Magazine, Inc., 749 F.2d 527, 529 (9th Cir. 1984) (also involving Hustler‘s publication of a photograph in its “Bits & Pieces” magazine section). The jury could have reasonably concluded that Hustler was selling a picture, not a story.
B. Nature of the Copyrighted Work
Turning to the second factor, we must assess “the nature of the copyrighted work.”
Defendant admits that photographs may sometimes be the creative work of the photographer, but argues that, here, Durocher did not direct Bosley or create the background for the images, so the Bosley photograph cannot be considered his creative work. Plaintiffs respond that the photograph was a creative work because Durocher had control over the exposure of the film (i.e., shutter speed and flash settings), used his artistic skill to edit the pictures for size, color, and clarity, and chose which images to publish based on the allurement of the subject.
Our Circuit has not yet determined whether photographs are factual or creative in nature. The Ninth Circuit has held that “[p]hotographs that are meant to be viewed by the public for informative and aesthetic purposes ... are generally creative in nature,” Kelly, 336 F.3d at 820, while the First Circuit has held that photographs are both factual and creative. Nunez, 235 F.3d at 23. We agree that photographs have varying degrees of creativity. The parties’ arguments persuade us that the Bosley photograph possesses a mixed nature of fact and creativity. Consequently, the jury could reasonably find that this factor weighed in slight favor of Plaintiffs or, at the very least, its impact was neutral.
C. The Amount and Substantiality of the Use
We next inspect “the amount and substantiality of the portion used in relation to the copyrighted work as a whole” to help us determine whether the use was fair.
D. Effect of the Use on the Potential Market
Finally, under the fourth factor, we examine “the effect of the use upon the potential market for or value of the copyrighted work.”
Defendant‘s publication of the photograph was commercial; thus, the presumption of unfair exploitation applies.
In conclusion, we hold that the jury was not unreasonable in weighing the four statutory factors of the fair use defense in Plaintiffs’ favor. Thus, the district court did not err in denying Defendant‘s Rule 50(b) motion for judgment as a matter of law.
II. RULE 59 MOTION FOR A NEW TRIAL: COMMENTS BY PLAINTIFFS’ COUNSEL
Defendant moved for a new trial, asserting that comments made by Plaintiffs’ counsel in its opening statement and closing argument were improper and prejudicial. The district court denied the motion. We review a denial of a Rule 59 motion for a new trial for abuse of discretion. Tisdale, 415 F.3d at 528. “An abuse of discretion occurs when the district court has relied on clearly erroneous findings of fact, when it improperly applies the law, or when it uses an erroneous legal standard.” Tahfs v. Proctor, 316 F.3d 584, 593 (6th Cir. 2003).
“[A] new trial is warranted when a jury has reached a ‘seriously erroneous result’ as evidenced by: (1) the verdict being against the weight of the evidence; (2) the damages being excessive; or (3) the trial being unfair to the moving party in some fashion, i.e., the proceedings being influenced by prejudice or bias.” Holmes v. City of Massillon, 78 F.3d 1041, 1045-46 (6th Cir. 1996). Where a party moves for a new trial based on allegedly improper comments made by counsel, we analyze:
the totality of the circumstances, including the nature of the comments, their frequency, their possible relevancy to the real issues before the jury, the manner in which the parties and the court treated the comments, the strength of the case (e.g. whether it is a close case), and the verdict itself.
Mich. First Credit Union v. CUMIS Ins. Soc‘y, Inc., 641 F.3d 240, 249 (6th Cir. 2011) (quoting City of Cleveland v. Peter Kiewit Sons’ Co., 624 F.2d 749, 756 (6th Cir. 1980)). If we determine that counsel made improper comments, we may set aside the verdict only “if there is a reasonable probability that the verdict of the jury has been influenced by such conduct.” Strickland v. Owens Corning, 142 F.3d 353, 358 (6th Cir. 1998) (quoting Peter Kiewit Sons’, 624 F.2d at 756). The failure to object to the allegedly prejudicial comments at trial “raise[s] the degree of prejudice
[W]hether misconduct in a trial of a cause of action is of such a nature that a fair or impartial verdict cannot be reached is in the first instance for the trial court‘s determination. The trial court is, of necessity, clothed with a great deal of discretion in determining whether an objectionable question is so prejudicial as to require a retrial. The trial court is in a far better position to measure the effect of an improper question on the jury than an appellate court which reviews only the cold record. It is for this reason that this Court has declared that the power to set aside [a] verdict for misconduct of counsel should be sparingly exercised on appeal.
Peter Kiewit Sons’, 624 F.2d at 756.
On appeal, Defendant points to five types of statements made by Plaintiffs’ counsel during trial that it believes were improper and prejudicial. Defendant failed to object to all but one of the statements, so Defendant is subject to a heightened showing of prejudice with respect to the remaining comments. Strickland, 142 F.3d at 358.
A. Statements Regarding LFP‘s Wealth
Defendant first argues that Plaintiffs’ counsel made improper remarks “hammering” Defendant‘s wealth and comparing it to Plaintiffs’ “modest means.” Plaintiffs contend that counsel‘s comments were limited to permissibly questioning the credibility of Defendant‘s witnesses, who were all paid by Defendant, or, alternatively, that the comments were not prejudicial.
1. Statements discussing Defendant‘s law firm
During trial, Defendant called as a witness Feigenbaum, the attorney who advised Defendant that its republication of the Bosley photograph was “fair use” and whose law firm was on retainer to advise Defendant on various matters related to publication. Importantly, the law firm also represented Defendant at trial. Feigenbaum admitted on cross-examination that Defendant‘s retainer agreement with the law firm amounted to approximately one-and-a-half million dollars per year. Feigenbaum also referred to Defendant as a “substantial client” for the firm. During its closing argument, Plaintiffs’ counsel referred to Defendant as the law firm‘s “$1.5 million client,” reiterated that Defendant had a retainer agreement for “a million, five,” and stated that Defendant “provides a tremendous amount of revenue” to the law firm. Defendant did not object to those comments. Plaintiffs’ counsel then told the jury, without objection: “Maybe whether Mr. Feigenbaum made a mistake is important to their law firm because of the size of the client.” Ultimately, the district court did not find these comments improper because they all related to the credibility of Feigenbaum‘s testimony and the bias of defense counsel. We agree.
Plaintiffs’ counsel‘s comments about Defendant‘s retainer agreement with Feigenbaum and his law firm, as well as the amount of revenue that the law firm makes from Defendant, did not enter impermissible areas of discussion. The fact that the witness has an ongoing business relationship with Defendant and is paid by Defendant is relevant to the witness’ credibility and bias. Additionally, the fact that the witness gave Defendant the advice on fair use prior to publication of the Bosley photograph means that the witness stands to lose if his advice is deemed incorrect by
2. Statements regarding witness earnings and employment
Next, Defendant takes issue with a comment that Plaintiffs’ counsel made regarding the earnings of defense expert Howdeshell. Plaintiffs’ counsel stated, without objection by the defense, that Howdeshell was “an expert who, over the course of three cases, has earned almost $100,000 in assisting LFP in litigation.” This comment was not improper. The fact that Defendant‘s expert was paid by Defendant and has received consistent employment from Defendant is an inquiry relevant to the expert‘s credibility. See 2-35 Fed. Litig. Guide § 35.41 (Matthew Bender 2012). The facts of Howdeshell‘s employment and earnings were in evidence, and Plaintiffs’ statements were limited to addressing this potential bias.
Defendant also appeals an unobjected-to statement that “[t]he witnesses in this case, Mr. Valcourt, Mr. Johnson, Mr. Hagen, and Mr. David, [are] four employees of LFP who rely upon Larry Flynt for their living.” Such a statement is similarly not improper because the witnesses’ employment relationship with Defendant is relevant to their credibility and bias.
3. Statements regarding the parties’ resources
Finally, Defendant argues that comments of Plaintiffs’ counsel impermissibly compared the parties’ financial resources. Specifically, Plaintiffs’ counsel stated:
[Defense counsel] said in his opening statement, “What this case is about, ladies and gentlemen, is money.” Make no mistake about it, and I agree with him; it is about money. But, not how you would think it‘s about money. Larry Flynt‘s company is a tremendously huge, successful company. They sell Hustler Magazine and countless other magazines and products. Revenue from just the magazine is $1 million. They‘ve got videos, casinos, toys.
Defendant objected, based on lack of evidence. Plaintiffs then said, without objection:
It‘s easy for [Defendant] to say, “You give us $1, and we‘re going to appeal this thing. We‘re going to appeal it until you can‘t see straight. You are going to spend all your money and all your time.” Is that free speech? Is that freedom? No, it‘s not. It‘s “might makes right.” They publish articles, they publish photographs that have copyright because they can. And then they say, “Come get us, Catherine Bosley. You‘re a TV reporter. Rick Brown, you put in concrete.” People of modest means who have stood up here and said we‘re not going to let them do that.
These comments were made in response to Defendant‘s own argument that the case was about money, that Plaintiffs were only out to profit, that Defendant had a right to free speech, and that Defendant would appeal an adverse ruling. Nonetheless, Defendant argues that Plaintiffs’ comments amounted to a “pervasive” attempt to compare the parties’ resources and an “improper ... ‘appeal to class prejudice and pandering to the perception that corporations wield disparate power.‘”
The majority of counsel‘s discussion was permissible. However, counsel‘s statement that “Larry‘s Flynt‘s company is a tremendously huge, successful company” may be improper, because it is not relevant to the credibility or bias of any witness, and it was unnecessary to use that statement to inform the jury that Defendant pays the law firm a high price for its representation. While counsel‘s subse-
Nonetheless, we find that Defendant cannot demonstrate the required level of prejudice. First, the comments were made to rebut Defendant‘s own allegations that Plaintiffs were money-grubbing and that Defendant would appeal an adverse verdict. Second, the comments were not so egregious as to inflame the jury, and they covered a short time period compared to the length of the trial and closing arguments. The comments here are similar to or even less prejudicial than comments made in other cases where we did not find prejudice. See Bridgeport Music, Inc. v. Justin Combs Publ‘g (Justin Combs), 507 F.3d 470, 478-79 (6th Cir. 2007) (finding no prejudice in comments that a corporate defendant was a “fancy,” “multi-million dollar company” from New York City, while plaintiffs were small-town citizens, and that the jury should “tell the world that what defendants did is not going to happen in Nashville, Tennessee“), cert. denied, 555 U.S. 818 (2008); Strickland, 142 F.3d at 358-59 (finding that no prejudice arose from a question to the jury: “Do you want to live in a world where [the corporate defendant] makes the rules.... You have an opportunity.... to tell [the corporate defendant] ... whether you stand for safe products and decency“); Eisenhauer v. Burger, 431 F.2d 833, 837-38 (6th Cir. 1970) (finding no prejudice in comments that a defendant lived in a trailer, his family business was “small and impoverished,” and that evidence of his “financial situation” was not admitted). Defendant‘s attempt to analogize this case to Igo v. Coachmen Indus., Inc., 938 F.2d 650, 653-55 (6th Cir. 1991), and Pingatore v. Montgomery Ward & Co., 419 F.2d 1138, 1142 (6th Cir. 1969), is unsuccessful because the improper comments in those cases were much more egregious, unsubstantiated, and prejudicial than the comments at issue here.
B. Statement Regarding Larry Flynt‘s Non-Appearance in Court
Defendant next points to a remark made during closing argument regarding the absence at trial of LFP owner Larry Flynt, but the presence of Mr. Flynt‘s daughter, Theresa Flynt. During closing argument, defense counsel averred that Larry Flynt was unable to attend the trial because he was in a wheelchair and could not travel. Plaintiffs’ counsel responded:
I think it‘s important that Mr. Flynt isn‘t here. [Counsel for Defendant] suggested do you want him to travel with his wheelchair. That man travels all over the country. Celebrating my father‘s birthday, I saw him in Michigan. He travels. He could have traveled. He didn‘t travel for a reason, and I think it‘s important, ladies and gentlemen, who is their trial representative? Ms. Flynt. She had nothing to do with this magazine at all. She didn‘t get up and testify, but she is a woman, and doesn‘t it make it seem more reasonable if you‘ve got a woman representing your pornographic magazine? That‘s why Mr. Flynt is not here, ladies and gentlemen.
Defendant failed to object to this statement at trial, but now argues that Plaintiffs’ counsel improperly made himself an unsworn witness, discussed evidence not in the record, and induced the jury to believe that Theresa Flynt was a “plant.” The district court agreed that Plaintiffs’ statement was improper but found no prejudice.
We agree that the statement regarding Mr. Flynt‘s ability to travel was improper because it did not relate to issues in the trial and because counsel discussed facts not in evidence. However, Defendant is
C. Statement Regarding Deterrence
Defendant next argues that Plaintiffs’ counsel improperly persuaded the jury that it should punish Defendant in order to avoid similar future bad conduct by increasing its award. During closing argument, Plaintiffs’ counsel stated, without objection by Defendant:
[Bosley] told you the law allows us to get money, and yes, we‘re asking for money. There‘s no question about it. But, the law permits us to do that because part of the statute [defense counsel] didn‘t tell you about is a deterrent effect. A deterrent to deter people from violating others’ copyrights.
Plaintiffs argue that this statement was proper because the copyright statute has a purpose to deter infringement and because defense counsel had just explained the other purposes of the statute except for deterrence. The district court felt that any error was cured by the jury instructions and noted that the jury was not actually prejudiced because the award was much lower than that requested.
It was likely improper for Plaintiffs’ counsel to mention “deterrence,” given that punitive damages were not at issue in the trial. Counsel‘s comment that Plaintiffs were asking for money, followed by using the word “deterrence” three times, could be construed as an attempt to entice the jury to punish Defendant with a high award. Nonetheless, Defendant has not shown that Plaintiffs’ comment about deterrence influenced the jury. Similar to this case is Strickland, where a plaintiff implicitly argued that the jury should stand up to the corporate defendant, which the defense construed as a request for punishment or punitive damages. 142 F.3d at 358. The court found no prejudice on that basis because:
Plaintiff‘s counsel did not directly ask the jury to award punitive damages, nor did he ask the jury to base its award on non-compensatory factors such as Defendant‘s net worth or income. Moreover, the jury‘s total damage award of $1,767,462, consisting primarily of $1,500,000 for [the plaintiff‘s] pain and suffering, is not so large as to indicate that the jury intended to punish Defendant.
Id. at 359. Here, counsel‘s comment was brief and did not directly request punitive damages. The jury was never explicitly asked to base its award on non-compensatory factors and indeed was instructed to base the award only on actual damages and profits. Importantly, the jury‘s total award was even less than the actual damages and profits that Plaintiffs had calculated for them, indicating that the award was not increased to accommodate a punitive effect. See id. Thus, the comment was not so prejudicial as to require a new trial.
D. Reference to Bosley as Role Model
Defendant also finds improper a statement in closing argument that Bosley is a “role model.” Plaintiffs argue that the comment was made only after defense counsel “spent a significant amount of time during his closing argument attempting to degrade Bosley‘s character and motives.” Plaintiffs’ counsel remarked:
I have a daughter, who‘s the most important thing in my life, and I tell her
it‘s okay to make mistakes. Nobody is perfect. Stand up for what you believe in and don‘t give up. That‘s what I tell her. Catherine Bosley, you made a mistake. You took your clothes off. Okay. You can‘t take that back. But, if my daughter turns out like Catherine Bosley, if she is able to live up to that role model of not giving up and sticking up for what she believes in, I will be one proud father.
The district court found the comment to be improper but not prejudicial. We agree.
Looking to the totality of the circumstances, counsel‘s comment that Bosley is a role model for his daughter was brief and did not impermissibly characterize any of the relevant facts or legal theories. It was tempered by the district court‘s instruction that the jury decide the case without regard to bias, prejudice, sympathy, or public opinion. See Peter Kiewit Sons’, 624 F.2d at 756. We find no abuse of the district court‘s discretion in determining that Defendant has not shown the high level of prejudice necessary to overturn the jury‘s verdict based on this statement.
E. Statement that LFP Conceded Copyright Infringement
Finally, Defendant takes issue with statements made by Plaintiffs’ counsel during an exchange within Plaintiffs’ counsel‘s opening remarks:
[Plaintiffs’ Counsel]: It is undisputed that Catherine and Rick owned the photograph LFP published. It is undisputed at the time the photograph was published, it was protected by a copyright. It is undisputed that LFP did not seek or obtain permission from Ms. Bosley or Mr. Brown to publish that photograph.... You will hear from the law that what we have stipulated to or proven is that there was a copyright infringement. The issue becomes whether—
[Defense Counsel]: Judge, I object to that. I have to object to that.
[The Court]: Okay. To the word infringement?
[Defense Counsel]: Your Honor, he said we stipulated to copyright infringement.
[Plaintiffs’ Counsel]: I did not say that.
[The Court]: Okay. Why don‘t you—why don‘t you clarify because I think everybody is in agreement about the case. So—
[Plaintiffs’ Counsel]: You will see from the law, based upon the stipulations that we have, that there is an infringement of Catherine Bosley and Rick Brown‘s copyright. There‘s also an affirmative defense, as the Judge described to you, and that‘s the defense that the Defendant is putting on saying we were allowed to publish it even though it was copyrighted and even though you didn‘t give us your permission because of the doctrine of fair use.
Defendant contends that Plaintiffs lied to the jury by stating that Defendant stipulated to the issue at trial, namely, whether there was liability for copyright infringement, and that the trial court made the improper remark even more prejudicial by allowing Plaintiffs to repeat their statement.
We do not find anything improper or erroneous in counsel‘s statements. Plaintiffs’ counsel first stated that the jury “will hear” during trial that the elements of copyright infringement “have [been] stipulated to or proven,” at which point he was interrupted (emphasis added). His second comment clarified that Plaintiffs will be able to use the stipulations at hand to prove the elements of copyright infringement by Defendant, but that Defendant was asserting an affirmative defense to the copyright infringement that would pre-
In conclusion, the district court did not abuse its discretion in determining that none of the contested comments of Plaintiffs’ counsel warrant a new trial.
III. RULE 59 MOTION FOR A NEW TRIAL: PROFITS
Defendant asserts that the district court abused its discretion in denying its Rule 59 motion for a new trial on the alternative basis that Plaintiffs failed to meet their burden of showing an entitlement to profits and that the award of profits was excessive. The pertinent statute on proving actual damages and profits for a direct copyright infringement is
The copyright owner is entitled to recover the actual damages suffered by him or her as a result of the infringement, and any profits of the infringer that are attributable to the infringement and are not taken into account in computing the actual damages. In establishing the infringer‘s profits, the copyright owner is required to present proof only of the infringer‘s gross revenue, and the infringer is required to prove his or her deductible expenses and the elements of profit attributable to factors other than the copyrighted work.
A. Burden of Proof
As an initial matter, we outline the burden of proof on each party in proving profits under the statute. Section 504(b) unambiguously provides that the burden on the copyright owner is “to present proof only of the infringer‘s gross revenue” of the infringing product, while the infringer must show not only “expenses” but also the amount of the “profit attributable to factors other than the copyrighted work.”
Our Circuit has not yet had an opportunity to consider this issue, though several of our cases have discussed the burden on the parties, generally. See Justin Combs, 507 F.3d at 483; Thoroughbred Software Int‘l, Inc. v. Dice Corp., 488 F.3d 352, 360-61 (6th Cir. 2007); Johnson v. Jones, 149 F.3d 494, 506-07 (6th Cir. 1998). We must now decide that question.
The only statutory requirement on a copyright owner is proving gross revenue, which is presumed to be the infringer‘s profits until the infringer proves otherwise. Defendant, however, contends that Plaintiffs in this case have the burden of proving which portion of the profits are “attributable to” the Bosley photograph versus other photographs or material within the magazine.4 This argument misinterprets the plain language of
Some courts have imprecisely utilized the first “attributable to” phrase in the statute to describe a copyright owner‘s burden of proving gross revenue.5 However, reading the explanations in these cases in context, it is clear that the courts are interpreting “attributable to” to mean different things with respect to each party. See Andreas, 336 F.3d at 796 (describing the confusion on the parties’ burdens under
Based on the plain language of the statute, we therefore reject Defendant‘s contention that it is Plaintiffs’ burden to prove that Defendant profited from the Bosley photograph, or to prove which portions of Hustler‘s profit, if any, are attributable to the Bosley photograph. Plaintiffs have only one requirement: to prove Defendant‘s gross revenue. We agree with our sister Circuits in holding that this gross revenue number must have a reasonable relationship—relevance, in other words—to the infringing activity.6 By requiring that the gross revenue number put forth by the copyright owner has a reasonable relationship to the infringing activity, we
B. Whether Plaintiffs Met Their Statutory Burden
We now turn to the issue raised by Defendant: whether Plaintiffs met their burden under
The burden then shifted to Defendant, who ardently argued that none of its profits were attributable to the Bosley photograph. Defendant reasoned that 99% of its magazines are sold in shrink wrap, so no customer would know that the Bosley photograph was featured in the magazine and, hence, no customer would have purchased the magazine “because of” that photograph. In a similar vein, Defendant contended that there was no mention of the Bosley photograph on the cover of the magazine or in the Table of Contents (although the “Hot News Babes” contest itself was listed in the Table of Contents). Defendant also called its expert Howdeshell, who theorized that none of the profits were attributable to the Bosley photograph, except for possibly a licensing fee that Defendant would have otherwise paid Plaintiffs for use of the Bosley photograph, which Howdeshell estimated to be about $200.
However, the jury was entitled to reject Defendant‘s theory. We have previously noted that where, as here, “the jury simply returned a numerical amount for damages, and did not specify how it calculated damages, there is no way of knowing the jury‘s reasons for rejecting defendants’ arguments.” Justin Combs, 507 F.3d at 484. The jury was not unreasonable in rejecting the extreme and unconvincing argument that nothing in the magazine other than the photograph on the magazine‘s cover or perhaps pictures in the table of contents can be the source of profits for the magazine. And Defendant provided no authority holding that profits are “attributable to” a copyrighted work only if a consumer purchased the defendant‘s goods “because of” the copy-
C. Amount of Profits
The district court similarly did not abuse its discretion in upholding the amount of profits awarded Plaintiffs by the jury. “[A] verdict is not excessive unless it clearly exceeds the maximum that a jury could reasonably find to be compensatory for the plaintiff‘s loss.” Cotter v. Christus Gardens, Inc., No. 99-5996, 2000 WL 1871698, at *2 (6th Cir. Dec. 12, 2000) (citing Roush v. KFC Nat‘l Mgmt. Co., 10 F.3d 392, 397 (6th Cir. 1993); Brewer, 749 F.2d at 529). “Unless the award is (1) beyond the range supportable by proof or (2) so excessive as to shock the conscience, or (3) the result of a mistake, we must let the award stand.” Cotter, 2000 WL 1871698, at *2 (citing Leila Hosp. & Health Ctr. v. Xonics Med. Sys., Inc., 948 F.2d 271, 278 (6th Cir. 1991)). The jury found that Plaintiffs were owed only $135,000, or 8.5% percent of the over one-million dollars that Defendant made from the February 2006 issue of Hustler. This amount does not clearly exceed the maximum or shock the conscience, so it must be left intact.
IV. CROSS-MOTIONS FOR ATTORNEY‘S FEES
Following the jury verdict, both Plaintiffs and Defendant moved for attorney‘s fees. Defendant requested fees on the assumption that it was the overall prevailing party since the district court had dismissed six of the seven claims against it prior to trial. Plaintiffs considered themselves the prevailing party because the jury decided in their favor on the sole claim brought to trial. The district court granted Plaintiffs $133,812.51 in attorney‘s fees, but denied Defendant‘s request for fees. We review a district court‘s decision to award attorney‘s fees under the copyright act for an abuse of discretion. Thoroughbred, 488 F.3d at 358. However, we review de novo the legal question of which party is the prevailing party. Bridgeport Music, Inc. v. London Music, U.K., 226 Fed. Appx. 491, 493 (6th Cir. 2007) (citing Bailey v. Mississippi, 407 F.3d 684, 687 (5th Cir. 2005)).
A. Prevailing Party
We must first determine de novo whether Plaintiffs, Defendant, both, or neither were a “prevailing party” in the case below. Plaintiffs’ Complaint involved three federal Copyright Act claims and four Ohio law claims. There is no question that Plaintiffs were the prevailing party on their direct copyright infringement claim (count one), which was submitted to the jury and resulted in a verdict in Plaintiffs’ favor. Similarly, it is clear that Defendant was the prevailing party on the four Ohio law claims (counts four, five, six, and seven), because those claims were adjudicated in Defendant‘s favor under Rules 12(b)(6) or 56. See, e.g., Buckhannon Bd. & Care Home, Inc. v. W. Va. Dep‘t Health & Hum. Res., 532 U.S. 598, 603 (2001).
The parties dispute which of them—if any—is the prevailing party on counts two and three for contributory and vicarious copyright infringement. We find that neither party prevailed on these claims. The parties jointly and voluntarily stipulated to dismissal of these two claims, and the district court permitted that stipulation without imposing prejudice. See
Defendant invites this Court to decide that it is the “overall” prevailing party—and thus was the only party entitled to fees—simply based on the number of claims that it successfully defended. The Supreme Court has long rejected this position, explaining that “the degree of [a party‘s] success does not affect eligibility for a fee award,” but only goes to the reasonableness of the amount of that award. Farrar v. Hobby, 506 U.S. 103, 114 (1992) (citing Tex. State Teachers Ass‘n v. Garland Indep. Sch. Dist., 489 U.S. 782, 790, 793 (1989)). Alternatively, Defendant suggests that it should receive at least “four sevenths (57.1%)” of the fees for the entire action because it was successful on four of Plaintiffs’ original seven claims. See id. Defendant then contends that it is entitled to attorney‘s fees under the Copyright Act, state law, or
B. Plaintiffs’ Attorney‘s Fees under the Copyright Act
The Copyright Act permits an award of “reasonable attorney‘s fees to the
We utilize “four non-exclusive factors to determine whether to award attorney‘s fees in a copyright action.” Thoroughbred, 488 F.3d at 361 (citing Coles v. Wonder, 283 F.3d 798, 804 (6th Cir. 2002); Fogerty, 510 U.S. at 534 n. 19). These four factors include: “frivolousness, motivation, objective unreasonableness (both in the factual and legal components of the case)[,] and the need in particular circumstances to advance considerations of compensation and deterrence.” WB Music II, 520 F.3d at 588. These factors may be “used to guide courts’ discretion, so long as such factors are faithful to the purposes of the Copyright Act and are applied to prevailing plaintiffs and defendants in an evenhanded manner.” Fogerty, 510 U.S. at 534 n. 19. The district court applied this analysis and found (1) that Defendant‘s fair use defense was not frivolous; (2) that Defendant‘s motivation in publishing the Bosley photograph was improper in that it sought to profit from the picture; (3) that Defendant‘s fair use defense was reasonable and appropriate; and (4) that deterrence was important in this case where Defendant “did not undertake an extensive investigation to determine whether the material was copyrighted when it appears that it should have.” The district court ultimately balanced the factors in Plaintiffs’ favor and awarded Plaintiffs fees for the portion of services that it determined was attributable to litigating the direct copyright claim: $112,509, or 40% of Plaintiffs’ total fees, plus $21,303.51 in costs.
In its opening appellate brief, Defendant failed to analyze the case under the four-factor Fogerty test. Instead, it discussed only why the district court correctly decided that its invocation of the fair use doctrine was not frivolous under the first factor and why Plaintiffs’ other claims were threadbare (which is not a relevant inquiry under the four-factor test). Although Defendant does discuss the remaining factors in its reply brief, that discussion is minimal. United States v. Perkins, 994 F.2d 1184, 1191 (6th Cir. 1993) (“Issues raised for the first time in a reply brief are not properly before this court.“). Defendant has not shown or even properly alleged that the district court abused its discretion by relying on clearly erroneous facts, improperly applying the law, or using an erroneous legal standard. See Tahfs, 316 F.3d at 593. Furthermore, although Defendant initially noted on appeal that it also disputed the allegedly excessive amount of the fee award, Defendant has also abandoned that argument by failing to explain it. We therefore affirm the award of fees.
C. Defendant‘s Attorney‘s Fees under State Law
Because Defendant prevailed on all four of Plaintiffs’ state law claims by successfully achieving dismissal or summary judgment, we look to whether state law au-
The district court determined that Defendant was not entitled to fees on the two remaining claims because it believed that Plaintiffs filed both claims in good faith, given that they relied on the same facts to support those claims as they did to support their successful direct copyright infringement claim. Moreover, the ODTPA specifically permits an award of fees to a defendant only where a plaintiff filed its ODTPA claim knowing it to be groundless, which the district court did not find to be so in this case.
CONCLUSION
For the reasons discussed above, we AFFIRM the district court‘s orders.
RONALD LEE GILMAN
UNITED STATES CIRCUIT JUDGE
