1. (a) A licensed driver education school, driving safety school, department-approved course provider, or drug and alcohol awareness school may not conduct business or advertise under a name that is not distinguishable from a name used by any other licensed driver education school, driving safety school, course provider or drug and alcohol awareness school, or tax-supported educational establishment in this state, unless specifically approved in writing by the department.
2. (b) Use of names other than the approved school name may constitute a violation of this section.
3. (c) Branch schools shall conduct business using the same name as the primary school.

4. (d) An applicant applying for approval of a new license shall be allowed to advertise in a manner as approved by the department. Any publicly posted advertisement from a license applicant subject to license approval by the department shall include the following information:

   1. (1) A notice stating "Driving School Coming Soon"; and
   2. (2) Display a functioning phone number and email address for the school within the advertisement.

5. (e) An applicant applying for approval of a new license shall not:

   1. (1) Enroll students or conduct classes in driver training or drug and alcohol awareness prior to department approval of the license application;
   2. (2) Accept payments from prospective students; or
   3. (3) Publish advertisements including the school name or upcoming class sessions.
6. (f) A school shall not advertise without including the school name and the school number exactly as it appears on the driver education school license.
7. (g) All advertisements of a multiple classroom location or alternative delivery method shall meet the requirements in subsections (a) - (f).

Source Note:The provisions of this §84.80 adopted to be effective April 1, 2017, 42 TexReg 1400; amended to be effective September 1, 2020, 45 TexReg 6069.