PURPOSE: This rule clarifies the process to be used by colleges and universities in order to have personalized collegiate license plates available.

1. (1) Any community college or four (4)-year public or private institution of higher education located in Missouri authorizing the use of its official emblem to be affixed to a license plate annually must issue an emblemuse authorization statement. The statement must be on a form prescribed by the director of the Department of Revenue and must include the name of the community college or four (4)-year public or private institution, the applicant’s name and address, the amount of fee paid and the date of payment.

2. (2) One (1) emblem-use authorization statement must be issued for each collegiate license plate application. A statement issued prior to July 1 of any calendar year shall be accepted for applications for collegiate license plates with an expiration month of the upcoming October, with the exception of collegiate license plates issued during the first year of issuance (1990). In this case, statements dated prior to July 1, 1991 will be accepted for applications for collegiate license plates with an expiration in October, 1991. Statements issued after the last day of June of any calendar year will be accepted for applications for collegiate license plates to be issued or renewed in the coming October with an expiration month of the next succeeding October.

   1. (A) Example One: Emblem-use authorization statements dated before July 1, 1991 will result in issuance or renewal of collegiate license plates which expire in October 1991.
   2. (B) Example Two: Emblem-use authorization statements dated after July 1, 1991 and before June 30, 1992 will result in issuance or renewal of collegiate license plates which expire in October 1992.
3. (3) Any community college or four (4)-year public or private institution of higher education which desires to have license plates issued which display its emblem, logo or seal must issue four hundred fifty (450) emblemuse authorization statements before the Department of Revenue will authorize the manufacture of license plates displaying its emblem, logo or seal.
4. (4) Should the community college or four (4)- year public or private institution of higher education be unable to issue four hundred fifty (450) emblem-use authorization statements, the institution must establish a mechanism for refunding the contributions to the applicant for these statements in the event refunds are requested by the applicant. Refunds shall only be made in the event the minimum number of emblem-use authorization statements are not issued.
5. (5) Any community college or four (4)-year public or private institution of higher education which desires to have collegiate license plates issued must submit a preliminary design of the emblem, logo or seal which it desires to be displayed upon the license plates as well as school colors that need to be included. This design must be formatted in accordance with the design of the plate as prescribed in section (6) of this rule. The department will submit the design to the vendor for the material to manufacture the plates. The vendor will prepare the finished artwork for the emblem, logo or seal and submit it to the Department of Revenue and the appropriate institution for approval. Upon approval, the department will authorize the manufacture of the plates, provided the community college or four (4)-year public or private institution of higher education has issued the required minimum number of emblemuse authorization statements and has notified the Department of Revenue in writing that the required minimum number of emblem-use authorization statements have been issued to applicants.
6. (6) On the top of the collegiate license plate shall appear the words OCT and MO. The left-hand portion of the plate will bear a reproduction of the college emblem, seal or logo in an area not to exceed two and one-half inches by three inches (2 1/2" H 3"). Immediately to the right of the emblem, seal or logo, shall appear one to five (1–5) characters. The bottom of the license plate shall bear the name of the community college or public or private institution of higher education, in lieu of SHOW ME STATE, in an area not to exceed eleven inches by one inch (11" H 1"). AUTHORITY: section 301.449, RSMo Supp. 1990.* Original rule filed Nov. 1, 1989, effective Feb. 25, 1990. *Original authority: 301.449, RSMo 1989.