PURPOSE: This rule clarifies the process to be used by colleges and universities in order to have personalized collegiate license plates available.

1. (1) Any community college or four- (4-) year public or private institution of higher education, or a foundation or organization representing the college or institution, located in Missouri authorizing the use of its official emblem to be affixed to a license plate annually will issue an emblem-use authorization statement. The statement will be in a format agreed upon by the director of the Department of Revenue and which includes the name of the community college or four- (4-) year public or private institution, the applicant’s name and address, the amount of contribution paid, and the date of payment.
2. (2) One (1) emblem-use authorization statement needs to be issued for each collegiate license plate application.
3. (3) Any community college or four- (4-) year public or private institution of higher education which desires to have license plates issued which display its emblem, logo, or seal must submit two-hundred (200) applications before the Department of Revenue will authorize the manufacture of license plates displaying its emblem, logo, or seal.
4. (4) Any community college or four- (4-) year public or private institution of higher education desiring to have collegiate license plates issued should submit a preliminary design of the emblem, logo, or seal which it desires to be displayed upon the license plates as well as school colors that need to be included. This design will be formatted in accordance with the design of the plate as prescribed in section (5) of this rule. The department will submit the design to the vendor for the material to manufacture the plates. The vendor will prepare the finished artwork for the emblem, logo or seal and submit it to the Department of Revenue and the appropriate institution for approval. Upon approval, the department will authorize the manufacture of the plates.
5. (5) The left-hand portion of the plate will bear a reproduction of the college emblem, seal, or logo in an area not to exceed two and one-half inches by three inches (2 1/2" × 3"). Immediately to the right of the emblem, seal, or logo, will appear one to five (1–5) characters. The bottom of the license plate will bear the name of the community college or public or private institution of higher education, in lieu of SHOW ME STATE, in an area not to exceed eleven inches by one inch (11" × 1").

AUTHORITY: section 301.449, RSMo 2016.* Original rule filed Nov. 1, 1989, effective Feb. 25, 1990. Amended: Filed Oct. 25, 2018, effective May 30, 2019.

*Original authority: 301.449, RSMo 1989.