TEKION CORP., Plaintiff, v. CDK GLOBAL, LLC, Defendant.
Case No. 24-cv-08879-JSC
UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA
July 15, 2025
ORDER RE: CDK‘S MOTION TO DISMISS TEKION‘S COMPLAINT; Dkt. No. 23
JACQUELINE SCOTT CORLEY, United States District Judge
BACKGROUND
I. Complaint Allegations
Auto dealership management systems (“DMS“) are software products that enable dealerships to access and maintain critical data, such as “inventory management,” “sales and finance,” and “service and parts operations.” (Dkt. No. 1 ¶¶ 1, 3.) “Franchise dealers typically spend more on their DMS than on any other software product they use.” (Id. ¶ 3.) “CDK is the incumbent industry giant in the DMS market for franchise dealers.” (Dkt. No. 1 ¶ 2.) It holds a market share of “approximately 60% by revenue, and its share of the submarket for large enterprise franchise dealers in the United States is even greater.” (Id.) Further, five of the “six
There are many barriers to entry into the franchise DMS market, including the complexity of the DMS product, that “a DMS must be integrated with every OEM [“original equipment manufacturer“],” and that dealers are “cautious about switching to a new provider.” (Id. ¶ 5.) Because CDK‘s DMS is “antiquated” (id. ¶ 6), Tekion “entered the franchise DMS market in 2016” and its DMS now “poses a significant competitive threat to CDK‘s position in the DMS market for franchise dealers and CDK is well aware of that threat.” (Id. ¶ 7.)
“CDK‘s most frequent anticompetitive practice has been to abuse its ability to control access to the data belonging to franchise dealerships.” (Id. ¶ 10.) Specifically, when dealerships attempt to migrate their data from the CDK DMS to a competing DMS, CDK requires “several months” to do so. (Id.) “Historically, DMS providers, including CDK, facilitated dealership access to their own data, including for the purpose of data migrations to different DMS providers.” (Id. ¶ 11.) But now, CDK has engaged in tactics which “include forcing dealerships to work exclusively through CDK to access and transfer the dealerships’ own data[,] restricting dealerships to a rudimentary CDK self-help tool that provides incomplete data in an irregular and unusable format.” (Id.) Further, CDK has continually “refus[ed] to commit to or honor a reliable data transfer schedule, including by pretextually terminating CDK service with insufficient time and access to the dealerships’ data; and threatening and then instituting legal action against those, ..., who seek to switch to competitors.” (Id.) Beginning in early 2023, “CDK began to withhold approvals necessary to facilitate data transfers to Tekion, demanding that dealers seeking to obtain their data to perform a DMS transition first pay any accounts receivable.” (Id. ¶ 40.) Though this process would typically take 30 days, CDK began withholding approval for much longer. (Id.) In one instance, it withheld approval, “the first step in the migration process, for 159 days.” (Id.) In other instances, CDK would force dealerships to conduct migration from its DMS on timelines that made it impossible for those dealers to transfer their data to a new DMS without serious disruptions to their business. (Id. ¶ 41.)
“In January 2024, Tekion announced a partnership with Asbury, which has approximately
CDK has refused to release data for at least “Asbury, Doral, Regal, Lou Bachrodt Auto Mall, and Universal,” all dealers who use its DMS. (Id. ¶ 53.) “Since the start of 2023, at least 62 dealerships have been forced to postpone their Tekion Go-Live date, collectively resulting in significant losses to Tekion, increased implementation costs, unpredictability of its implementation calendar, and poor onboarding experiences for its customers.” (Id.)
II. Procedural Background
Tekion sues CDK for (1) monopolization under
Tekion sued CDK in December 2024. (Id.) On February 10, 2025, CDK moved to dismiss Tekion‘s complaint under
Now pending before the Court is CDK‘s motion to dismiss Tekion‘s Sherman Act claims under
ANALYSIS
I. Sherman Act Claims (Causes of Action 1 & 2)
Section 2 of the Sherman Act “makes it unlawful to ‘monopolize, or attempt to monopolize, or combine or conspire ... to monopolize’ a market.” Epic Games, Inc. v. Apple, Inc., 67 F.4th 946, 998 (9th Cir. 2023) (quoting
CDK argues Tekion fails to plausibly allege all three elements of its § 2 claims.
A. Monopoly Power
“To state a monopolization claim, [a plaintiff] must start by plausibly alleging that the defendant has monopoly power in the relevant market.” CoStar Grp. v. Comm. Real Est. Exch, --- F.4th ---, 2025 WL 1730270, at *4 (9th Cir. 2025) (citing Cost Mgmt. Servs., Inc. v. Wash. Nat. Gas Co., 99 F.3d 937, 949 (9th Cir. 1996)). Monopoly power is “the substantial ability ‘to control prices or exclude competition.‘” Epic Games, Inc. v. Apple, Inc., 67 F.4th 946, 998 (9th Cir. 2023), cert. denied, 144 S. Ct. 681 (2024), and cert. denied, 144 S. Ct. 682 (2024) (quoting United States v. Grinnell Corp., 384 U.S. 564, 571 (1966)). Monopoly power requires “something greater” than market power. Id. (quoting Eastman Kodak Co. v. Image Tech. Servs., Inc., 504 U.S. 451, 481 (1992) (“Kodak“)). “[M]onopoly power can be shown either directly, through evidence of the exercise of monopoly power, or indirectly, through evidence of a firm‘s predominant market share.” CoStar, 2025 WL 1730270, at *6 (citing Rebel Oil Co. v. Atl. Richfield Co., 51 F.3d 1421, 1434 (9th Cir. 1995); Epic Games, 67 F.4th at 998).
When pleading market power by circumstantial or indirect evidence, a plaintiff must “(1) define the relevant market, (2) show that the defendant owns a dominant share of that market, and (3) show that there are significant barriers to entry and show that existing competitors lack the capacity to increase their output in the short run.” Kodak, 125 F.3d at 1202 (cleaned up). Courts “generally require a 65% market share to establish a prima facie case of market power,” id. at 1206, but “a market share as low as 45-70% may support a finding of monopoly power, if accompanied by other relevant factors.” Movie 1 & 2 v. United Artists Commc‘ns, Inc., 909 F.2d 1245, 1254 (9th Cir. 1990); see also CoStar, 2025 WL 1730270 at (“[M]arket shares on the order of 60 percent to 70 percent have supported findings of monopoly power.“) (cleaned up).
Tekion plausibly alleges, through circumstantial evidence, CDK possesses monopoly power in the DMS market for franchise dealerships and in the submarket for large enterprise franchise dealers in the United States. “CDK is the incumbent industry giant in the DMS market for franchise dealers. Its share of this market is approximately 60% by revenue, and its share of the submarket for large enterprise franchise dealers in the United States is even greater.” (Dkt. No. 1 ¶¶ 2, 30.) The DMS market is “concentrated” and the CEO of a DMS consulting firm estimated CDK “is the dominant leader, with about 60 percent of the market.” (Id. ¶ 29.) And “five out of the six largest public dealer groups—Asbury, AutoNation, Group 1, Lithia, and Sonic—use CDK as their primary DMS.” (Id. ¶ 54.) Further, “[h]igh barriers to entry perpetuate CDK‘s market power” and “new entrants into the franchise DMS market are rare.” (Id. ¶¶ 68-70.) Such barriers include that “DMS is a sophisticated and specialized product essential to users in a regulated industry of national importance,” and “DMS contracts are often long, and switching to a new DMS system is expensive, time-consuming, and risky.” (Id. ¶ 68.) These allegations plausibly support an inference that CDK “owns a dominant share” of both defined markets and that “there are significant barriers to entry and [] that existing competitors lack the capacity to increase their output in the short run.” Kodak, 125 F.3d at 1202 (cleaned up).
CDK‘s arguments to the contrary are unavailing. First, CDK cites other cases where plaintiffs have alleged CDK commands a smaller market share and where, at summary judgment,
Second, CDK argues its alleged 60% market share is legally inadequate as a matter of law. But the Ninth Circuit previously held “a market share as low as 45-70% may support a finding of monopoly power, if accompanied by other relevant factors.” Movie 1 & 2, 909 F.2d at 1254. And in CoStar it reiterated that “[m]arket shares on the order of 60 percent to 70 percent have supported findings of monopoly power.” CoStar, 2025 WL 1730270, at *7 (quoting Hunt-Wesson Foods, Inc. v. Ragu Foods, Inc., 627 F.2d 919, 924-25 (9th Cir. 1980)). Since Tekion alleges CDK had 60% market share and that 5 of the 6 major public dealer groups use CDK, drawing reasonable inferences in Tekion‘s favor and taking the allegations as true, this is sufficient to plead monopoly power at this stage.
Third, CDK argues the complaint fails to plausibly plead monopoly power because Tekion relies on an unreliable, inaccessible article for its allegation that CDK has 60% market share. But monopoly power within a relevant market need not “be pled with specificity.” Newcal Indus., Inc. v. Ikon Off. Sol., 513 F.3d 1038, 1045 (9th Cir. 2008) (citing Cost Mgmt. Servs., Inc. v. Washington Nat. Gas Co., 99 F.3d 937, 950 (9th Cir. 1996)). And “the actual existence of [CDK‘s] market power within the alleged [market and] submarket is a factual question.” Id. at 1051. So, at the pleading stage “a rough estimate of the defendant‘s market share is sufficient” to state a claim. Klein v. Facebook, Inc., 580 F. Supp. 3d 743, 777 (N.D. Cal. 2022) (citations omitted). And courts have held plaintiffs properly allege market share even when they “did not
Finally, CDK urges use of revenue to estimate market share is an invalid measure of market power as a matter of law. But CDK provides no case law that holds revenue cannot be used as a measure of market share. To the contrary, courts have accepted revenue to calculate market power. See, e.g., Klein, 580 F. Supp. 3d at 776-77 (using advertising revenue as a measure for market share); Gamboa v. Apple Inc., No. 24-cv-01270-EKL, 2025 WL 1684890, at *2 (N.D. Cal. June 16, 2025) (holding allegation that the defendant had monopoly power based on its share of revenue in the market was sufficient on a motion to dismiss.); cf Fed. Trade Comm‘n v. Meta Platforms Inc., No. 22-cv-04325-EJD, 2023 WL 8629125, at *18 (N.D. Cal. Dec. 13, 2023) (holding an expert‘s calculation of market share using each firm‘s revenue was sufficient on a preliminary injunction record to make a prima facie showing of market concentration). At the pleading stage, the Court must draw reasonable inferences in Tekion‘s favor. Accordingly, absent case law to the contrary, the Court cannot foreclose Tekion‘s current method of alleging market share at this stage.
So, Tekion plausibly pleads CDK has monopoly power.
B. Anticompetitive Conduct
“Anticompetitive conduct is behavior that tends to impair the opportunities of rivals and either does not further competition on the merits or does so in an unnecessarily restrictive way.” Cascade Health Sols. v. PeaceHealth, 515 F.3d 883, 894 (9th Cir. 2008). “To be condemned as exclusionary, a monopolist‘s act must have an anticompetitive effect—that is, it must harm the competitive process and thereby harm consumers,” so merely alleging “harm to one or more
Tekion alleges CDK engaged in anticompetitive conduct by “withholding or delaying dealers’ access to their own data, thereby preventing, delaying, and foreclosing dealers from switching to a competing franchise DMS, and threatening and initiating legal action against dealers that intend to switch from CDK‘s DMS.” (Dkt. No. 1 ¶ 83.) This conduct harms competition because it chills dealerships from otherwise choosing to migrate to a different DMS provider. So, instead of competing on the merits of their respective products, CDK‘s conduct forces dealers to stay with CDK‘s product for longer than desired. Thus, CDK‘s actions “unfairly tends to destroy competition itself.” United States v. Microsoft Corp., 253 F.3d 34, 58 (D.C. Cir. 2001)
CoStar is instructive. CoStar, 2025 WL 1730270, at *11. There, a competitor in the online real estate listing space alleged brokers who used CoStar for their online listings were unable to migrate listings from CoStar to a competitor. Id. CoStar had blocked access to these public listings only as to its competitors, so that “there is no practicable way for brokers to do business with” CoStar‘s competitors. Id. The Ninth Circuit held the competitor plausibly alleged CoStar‘s anticompetitive conduct. Similarly, here, CDK‘s conduct of preventing, delaying, and foreclosing dealers from switching to other platforms by withholding dealership data on its DMS and initiating legal action against dealers that intend to switch makes it impracticable for dealers to do business with other DMS products. As alleged, and drawing reasonable inferences in Tekion‘s favor, the conduct “protects [CDK‘s] monopoly in a manner not attributable to competition on the merits.” Id. (citing United States v. Microsoft, 253 F.3d 34, 76-77 (D.C. Cir. 2001)).
CDK insists its alleged conduct is insufficient to constitute anticompetitive conduct as a matter of law because “there is ‘no duty to deal under the terms and conditions preferred by [a competitor‘s] rivals.‘” Aerotec Int‘l, Inc. v. Honeywell Int‘l, Inc., 836 F.3d 1171, 1184 (9th Cir. 2016) (quoting Pac. Bell. Tel. Co. v. Linkline Commc‘ns, Inc., 555 U.S. 438, 457 (2009)). Specifically, “the Sherman Act does not restrict the long-recognized right of [a] trader or manufacturer engaged in an entirely private business, freely to exercise his own independent discretion as to parties with whom he will deal.” Qualcomm, 969 F.3d at 993 (cleaned up). So,
Qualcomm does not suggest otherwise. There, Qualcomm held monopoly power in cellphone modem chips and licensed its patents only at the OEM level. Qualcomm, 969 F.3d at 983-84. In other words, Qualcomm made the decision not to license its patents “further upstream” to its rivals, thus ensuring its rivals would not reap the benefits of the license to its patents. Id. at 984-85. “Because rival chip manufacturers practice many of Qualcomm‘s [patents] by necessity,” Qualcomm offered its rivals agreements whereby it would not assert its patents against them so long as they would not sell chips to unlicensed OEMs. Id. The court held this conduct on its own was not anticompetitive under the Sherman Act because it constituted harm to competitors, not “to competition itself.” Id. at 996 (citing Microsoft, 253 F.3d at 58). Specifically, Qualcomm‘s agreements with rival chip manufacturers functioned as “de facto licenses” so that the rivals were not deterred from entering the market, and its licensing arrangements were “chip-supplier neutral” because it collected surcharges from all OEMs, not just those that contracted with its rivals. Id. Here, by contrast, the alleged anticompetitive conduct only targets dealerships that seek to migrate from CDK to its rivals, thus harming competition.
Finally, CDK argues judicially noticeable material undermines complaint allegations of anticompetitive conduct and intent. (Dkt. No. 23 at 25-26.) Specifically, CDK points to a LinkedIn post where one dealer blames CDK‘s data migration delays on a security breach and Asbury‘s executives’ statements that its pilot program has seen promising results. (Id.) Because Tekion does not oppose judicial notice of these documents, the Court takes notice of them. But, and as explained above, the Court cannot accept judicially-noticed documents for the truth of the
So, Tekion plausibly alleges CDK‘s actions constitute anticompetitive conduct.
C. Antitrust Injury
“[C]ausal antitrust injury is a substantive element of an antitrust claim, and the fact of injury or damage must be alleged at the pleading stage.” Somers v. Apple, Inc., 729 F.3d 953, 963 (9th Cir. 2013) (citations omitted). And “the antitrust laws ‘were enacted for the protection of competition, not competitors.‘” Gorlick Distrib. Ctrs., LLC v. Car Sound Exhaust Sys., Inc., 723 F.3d 1019, 1024 (9th Cir. 2013) (quoting Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429 U.S. 477, 488 (1977)). Harm to competition includes “reduced output, increased prices, or decreased quality in the relevant market.” PLS.Com, LLC v. Nat‘l Ass‘n of Realtors, 32 F.4th 824, 834 (9th Cir. 2022) (cleaned up).
Tekion has plausibly alleged antitrust injury. The complaint alleges dealerships would prefer to use other DMS products because the CDK DMS is outdated (Dkt. No. 1 ¶ 54), so there is “decreased quality in the relevant market.” PLS.Com, 32 F.4th at 834. And it alleges CDK‘s actions have “prevented, delayed, and discouraged dealers from switching DMS providers,” (Dkt. No. 1 ¶ 72), thus “depriving [DMS] customers of the benefits of competition.” Am. President Lines, LLC v. Matson, Inc., 633 F. Supp. 3d 209, 221 (D.D.C. 2022). So, Tekion plausibly alleges antitrust injury.
CDK focuses on Tekion‘s allegations about harm it sustained from CDK‘s actions—such as reduced revenue—to argue Tekion does not allege harm to competition. But CDK fails to acknowledge Tekion alleges both harms to itself and to competition. That CDK‘s alleged anticompetitive conduct harms Tekion as well as competition does not mean Tekion cannot state a
* * *
So, Tekion plausibly pleads CDK has monopoly power in the DMS market for franchise dealerships and in the submarket for large enterprise franchise dealers in the United States, that CDK engaged in anticompetitive conduct, and that its conduct had a deleterious effect on competition, harming consumers. Thus, CDK‘s motion to dismiss Tekion‘s § 2 claim of monopolization is DENIED.
D. Attempted Monopolization
CDK‘s basis for dismissal of the attempted monopolization claim is that Tekion fails to allege its first claim. Therefore, having held Tekion plausibly alleges its monopolization claim, CDK‘s motion to dismiss the attempted monopolization claim is also DENIED.
E. Section 2 Violation Based on Tying
“Tying is defined as an arrangement where a supplier agrees to sell a buyer a product (the tying product), but ‘only on the condition that the buyer also purchases a different (or tied) product.‘” Brantley v. NBC Universal, Inc., 675 F.3d 1192, 1199 (9th Cir. 2012) (quoting N. Pac. Ry. So. v. United States, 356 U.S. 1, 5 (1958)). Though Tekion makes some passing allegations about CDK “attempting to tie” one of its products to its DMS (Dkt. No. 1 ¶¶ 56-61), in opposition it represents “Tekion did not make a standalone tying claim.” (Dkt. No. 36 at 25.) Since no tying claim is made, there is no tying claim to dismiss.
F. Declaratory Relief Claim / Supplemental Jurisdiction over State Law Claims
The Court has discretion to exercise jurisdiction over claims under the Declaratory Judgment Act and to exercise supplemental jurisdiction over state law claims asserted with underlying federal law claims when those claims have been dismissed. See Wilton v. Seven Falls Co., 515 U.S. 277, 286 (1995) (holding federal courts have “unique and substantial discretion in deciding whether to declare the rights of litigants.“); Acri v. Varian Assocs., Inc., 114 F.3d 999, 1000 (9th Cir. 1997), supplemented, 121 F.3d 714 (9th Cir. 1997), as amended (Oct. 1, 1997) (holding a “federal district court with power to hear state law claims has discretion to keep, or decline to keep, them under the conditions set out in § 1367(c)“). CDK asks the Court to dismiss both sets of
CONCLUSION
For the reasons stated above, the Court DENIES CDK‘s motion to dismiss. CDK shall answer the complaint within 30 days of the date of this Order.
This Order disposes of Docket No. 23.
IT IS SO ORDERED.
Dated: July 15, 2025
JACQUELINE SCOTT CORLEY
United States District Judge
