ALEX LANDRY, individually and on behalf of all other similarly situated current citizens of Illinois and the United States v. POST CONSUMER BRANDS, LLC
Case No. 24-cv-01661-SPM
IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF ILLINOIS
March 24, 2025
McGLYNN, District Judge
Document 37 Filed 03/24/25 Page 1 of 21 Page ID #250
MEMORANDUM AND ORDER
McGLYNN, District Judge:
This matter comes before the Court for consideration of Defendant Post Consumer Brands, LLC‘s (“Post‘s“) Motion to Dismiss (Doc. 18) relevant to all counts of Plaintiff Alex Landry‘s (“Landry‘s“) Complaint. (Doc. 1, Ex. B). Also before the Court is Post‘s Request for Judicial Notice in Support of its Motion to Dismiss. (Doc. 20). Having been fully informed of the issues presented, Post‘s Request for Judicial Notice (Doc. 20) is GRANTED and its Motion to Dismiss (Doc. 18) is GRANTED in part and DENIED in part.
RELEVANT FACTUAL AND PROCEDURAL BACKGROUND
The following facts are derived from Landry‘s Amended Class Action Complaint (Doc. 1, Ex. B), and the Court accepts them as true for the purposes of Post‘s Motion to Dismiss. Post manufactures and sells Cocoa Pebbles and Fruity
Landry, individually and on behalf of all similarly situated citizens of Illinois and the United States, filed a Complaint in the Circuit Court for St. Clair County that was later removed to this Court. (Doc. 1. Ex. B). His amended complaint includes claims for breach of express warranty and implied warranty of merchantability (Counts I and II), deceptive and unfair practices in violation of the Illinois Consumer Fraud and Deceptive Business Practices Act (“ICFA“) (Counts III and IV), violation of the Illinois Uniform Deceptive Trade Practices Act (“IUDTPA“) (Count V), and, in the alternative, unjust enrichment (Count VI). Id.
APPLICABLE LAW AND LEGAL STANDARDS
In analyzing a motion to dismiss for failure to state a claim filed pursuant to
District courts are required by the Court of Appeals for the Seventh Circuit to review the facts and arguments in
Because the instant suit was filed in Illinois and both parties have applied Illinois law, the Court applies the same. See Ryerson Inc. v. Fed. Ins. Co., 676 F.3d 610, 611-12 (7th Cir. 2012).
JUDICIAL NOTICE
Post filed a motion requesting the Court to take judicial notice of (1) a U.S. Food and Drug Administration (“FDA“) Guidance Document and (2) an unpublished order from the Circuit Court of the Twentieth Judicial Circuit St. Clair County, Illinois. (Doc. 20). First, the Court has the authority “to take judicial notice of government websites.” Pickett v. Sheridan Health Care Ctr., 664 F.3d 632, 648 (7th Cir. 2011) (citing
ANALYSIS
I. Fraud
A. ICFA
The Illinois Consumer Fraud and Deceptive Business Practices Act (“ICFA“), prohibits “unfair or deceptive acts or practices, including ... deception, fraud, false pretense, false promise, misrepresentation or the concealment, suppression or omission of any material fact, with the intent that others rely upon the concealment ... in the conduct of any trade or commerce.”
The first inquiry under the ICFA for a deceptive practice claim is whether there was a deceptive act or practice. See Siegel v. Shell Oil Co., 612 F.3d 932 (7th Cir. 2010). Under the ICFA, “a statement is deceptive if it creates a likelihood of deception or has the capacity to deceive.” Bober v. Glaxo Wellcome PLC, 246 F.3d 934, 938 (7th Cir. 2001). It is not enough to allege that the product misled a particular plaintiff, rather the statement must be “likely to deceive a reasonable consumer.” Beardsall v. CVS Pharmacy, Inc., 953 F.3d 969, 972-73 (7th Cir. 2020) (emphasis added). In other words, there must be a “a probability that a significant portion of the general consuming public or of targeted consumers, acting reasonably in the circumstances, could be misled.” Bell v. Publix Super Mkts., Inc., 982 F.3d 468, 474 (7th Cir. 2020) (internal quotations and citation omitted).
Post‘s arguments are unpersuasive. Post‘s first five arguments all suffer from the same fatal flaw: they are fact-intensive and would require the Court to prematurely weigh the evidence. Landry‘s “assertion that [he] and others attach importance to the size of a package is enough for now to indicate that a ‘reasonable consumer does so too. [He] therefore did enough to plead a deceptive act.‘” Benson v. Fannie May Confections Brands, Inc., 944 F.3d 639, 647 (7th Cir. 2019). The Seventh Circuit favors a practical and fact-intensive approach to consumer behavior to assess deceptive-advertising claims. Bell, 982 F.3d at 478. Often, whether a statement is
Post also alleges that Landry fails to allege the deceptive practice with requisite particularity. (Doc. 19, p. 17). The Court disagrees. The complaint‘s allegations describe the “who, what, how, where, and when” of the alleged fraud with particularity. AnchorBank, FSB v. Hofer, 649 F.3d 610, 615 (7th Cir. 2011). The “who” and the “what” is that Fruity Pebbles and Cocoa Pebbles, Post‘s products, weigh more per serving than is advertised on the box. The “how” is that a reasonable consumer would believe that there are more servings in the box than is advertised. The “where” is the state of Illinois, and the “when” is the five years preceding the filing of the complaint. The Court determines that Landry has pleaded a deceptive practices claim under the ICFA with sufficient particularity.
Turning to the unfair practices claim, Illinois courts look to three considerations to ascertain whether conduct is unfair under the ICFA: “(1) whether
Post argues that because Landry failed to plausibly allege that Post “violate[d] statutory or administrative rules establishing a certain standard of conduct,” he has not sufficiently alleged unfair conduct under the ICFA. (Doc. 19, p. 19) (citing Acosta-Aguayo v. Walgreen Co., 2023 WL 2333300, at *5 (N.D. Ill. Mar. 2, 2023)). However, such a violation is not strictly necessary to establish an unfair practice claim (“However, a practice may be unfair under the ICFA when it “offends public policy,” which can occur where the practice violates statutory or administrative rules establishing a certain standard of conduct.” Saika v. Ocwen Loan Servicing, LLC, 357 F. Supp. 3d 704, 716 (N.D. Ill. 2018)) (emphasis added). Saika contains permissive language rather than mandatory language, indicating that such a violation is not required to find unfairness. The Illinois Court of Appeals corroborates this interpretation. Robinson, 775 N.E.2d at 961 (A practice may be unfair “because of the degree to which it meets one of the criteria or because to a lesser extent it meets all three.“) Thus, it is not strictly necessary for a practice to violate statutory or administrative rules to be considered unfair. Second, Post argues that Landry fails to explain how Post‘s product labeling activity is sufficiently immoral or unethical to state a plausible claim for unfair conduct under the ICFA. (Doc. 19, p. 19). However, “[a]n unfair-practices claim has no fraud element and therefore is not subject to a heightened pleading standard.” Vanzant, 934 F.3d at 739. Landry‘s allegations of
Post also argues that Landry failed to plausibly plead that he suffered actual harm, the fourth element of a deceptive practices claim and the third element of an unfair practices claim under the ICFA. (Doc. 19, pp. 4-7, 19-20). Post argues that because Landry received the amount of cereal as advertised on the box, he cannot have suffered harm under the ICFA. (Id.). As a starting point, the Food and Drug Administration takes the position that “the presence of an accurate net weight statement does not eliminate the misbranding that occurs when a container is made, formed, or filled so as to be misleading.” Misleading Containers; Nonfunctional Slack-Fill, 58 Fed. Reg. 64123-01, 64128 (Dec. 6, 1993) (codified at
B. IUDTPA
The IUDTPA is a codification of the Illinois common law of unfair competition. See generally Nat‘l Football League Props., Inc. v. Consumer Enters., Inc., 327 N.E.2d 242, 247 (Ill. App. Ct. 1975) (providing the historical underpinnings of the UDTPA),
II. Breach of Warranties
Under Illinois law, a description of goods can create an express warranty: “Any description of the goods which is made part of the basis of the bargain creates an express warranty that the goods shall conform to the description.”
Post makes five arguments as to why Landry‘s warranty claims should fail. First, Post argues that Landry fails to allege that he suffered damages. (Doc. 19, pp. 4-7). However, the Court has already determined that Landry has adequate pled
III. Unjust Enrichment
In Illinois, unjust enrichment is an equitable remedy that is available when no adequate remedy at law exists. Guinn v. Hoskins Chevrolet, 836 N.E.2d 681, 704 (Ill. App. Ct. 2005). However, there is no stand-alone claim for unjust enrichment. See All. Acceptance Co. v. Yale Ins. Agency, Inc., 648 N.E.2d 971 (Ill. App. Ct. 1995; Charles Hester Enters., Inc. v. Ill. Founders Ins. Co., 484 N.E.2d 349 (Ill. App. Ct. 1985). Instead, Illinois courts describe it as “a condition that may be brought about by unlawful or improper conduct as defined by law, such as fraud, duress or undue influence.” Charles Hester, 648 N.E.2d at 349. The request for relief based on unjust enrichment is therefore “tied to the fate of the claim under the [ICFA].” Vanzant, 934 F.3d at 740. Because Landry stated a claim under the ICFA, he also stated a claim for unjust enrichment. Therefore, the unjust enrichment claim survives.
CLASS CERTIFICATION
Post argues that Landry‘s proposed nationwide class should be dismissed for two reasons. First, Post argues that Landry “lacks standing for out-of-state classes based upon the alleged experiences of other unidentified customers.” (Doc. 19, p. 30).
Second, Post argues that Landry‘s class claim should be stricken because it would fail under
CONCLUSION
For the reasons set forth above, Defendant Post Consumer Brands, LLC‘s Request to Take Judicial Notice (Doc. 20) is GRANTED and its Motion to Dismiss (Doc. 18) is GRANTED in part and DENIED in part. Counts II and V of Plaintiff Alex Landry‘s Complaint (Doc. 1, Ex. B) are DISMISSED with prejudice. Counts I, III-IV, and VI survive dismissal and shall proceed into class discovery. This Court will set a scheduling conference via a separate order.
IT IS SO ORDERED.
DATED: March 24, 2025
s/ Stephen P. McGlynn
STEPHEN P. McGLYNN
U.S. District Judge
