Windy City Metal Fabricators & Suрply Inc. (“Windy City”) sued CIT Technology Financing Services (“CIT”) and the law firm Reed Smith in Illinois state court. After Reed Smith removed the action to the district court based on diversity of citizenship, 1 Midwest Ink Co. was added as a plaintiff. CIT and Reed Smith filed a motion to dismiss, which the district court granted. The plaintiffs timely appealed the dismissal. 2 For the reasons stated in this opinion, we affirm in part and reverse in part the judgment of the district court. The case is remanded fоr further proceedings consistent with this opinion.
I
BACKGROUND
A.
Because this case comes to us after the district court dismissed the complaint for failure to state a claim, we take as true the facts alleged in the complaint.
Tamayo v. Blagojevich,
After Norvergence entered into an equipment rental agreement with a customer, it assigned that agreement to one of a number of third parties. The customer received standard telecommunications equipment that actually was worth only a small fraction of the customer’s monthly payment on the equipment rental agreement. Norvergence used the funds, which it obtained by selling the equipment rental agreement to the third party, to pay the customer’s telecommunications services bill. Norvergence was unable, however, to continue to pay its customers’ bills because it paid more for the monthly services than it obtained by selling the rental agreements. Norvergence went bankrupt. Its custоmers were left without telecommunications service, but they had continuing obligations under the equipment rental agreement to pay the third-party assignee for the equipment.
Windy City and Midwest Ink are two businesses that purchased these equipment rental agreements from Norver-gence. Norvergence sold their rental agreements to CIT. When Norvergence later went bankrupt, Windy City and Midwest Ink stopped receiving telecommunicаtions services because Norvergence was no *667 longer paying for the services. Windy City and Midwest Ink nevertheless had a continuing obligation under the assigned equipment rental agreement to lease equipment from CIT.
The Illinois Attorney General obtained a default judgment against Norvergence in an Illinois court. Under that judgment, the contracts between Norvergence and its Illinois consumers were held to have been void ab initio because they stemmed from solicitations that were the result of unfair business practices and fraud on the part of Norvergence. Reed Smith, acting on behalf of CIT, then executed an Assurance of Voluntary Discontinuance (the “Assurance”) with the Illinois Attorney General. Under its terms, CIT offered to reduce by eighty-five percent the amount that each customer owed to CIT on its rental agreement and to refund sixty-seven percent of the insurance-related charges paid by the customer on the rental agreements.
As required by the Assurance, CIT sent a settlement letter directly to each of its lessees, including Windy City and Midwest Ink. Shortly thereafter, Reed Smith also sent a letter to Windy City’s attorneys in order to ensure that they were aware of the letter. Midwest Ink accepted the settlement offer, but Windy City did not accept it.
B.
In 2005, Windy City filed its original proposed class action complaint against CIT in Illinois state court. It sought to represent Norvergence customers whose rental agreements had been assigned to CIT. Reed Smith was added as a defendant in the fall of 2005, and it removed the action to the district court. Midwest Ink was added subsequently as a plaintiff to represent the potential class members who had accepted CIT’s settlement offer. The revised second amended complaint, the operative version on this appeal, set forth eight counts, including claims of common-law fraud and violations of the Illinois Consumer Fraud and Deceptive Business Practices Act, 815 ILCS 505/1 et seq. (“Consumer Fraud Act”). The complaint sought compensatory, statutory and punitive damages, as well as preliminary and permanent injunctive relief, against both CIT and Reed Smith.
The district court dismissed the complaint with prejudice under Federal Rule of Civil Proсedure 12(b)(6) for failure to plead fraud with the specificity required by Federal Rule of Civil Procedure 9(b). The plaintiffs moved for leave to further amend the complaint, but the district court denied their motion. The plaintiffs timely appealed.
II
DISCUSSION
We review de novo a district court’s grant of a Rule 12(b)(6) motion to dismiss.
Tamayo,
In the present case, the plaintiffs’ complaint includes claims against CIT and Reed Smith that allege common-law fraud and violations of the Consumer Fraud Act. The parties agree that, with respect to most of these claims, the heightened pleading standards of Federal Rule of Civil Procedure 9(b) govern. Under Rule 9(b), a plaintiff must state with particularity “all averments of fraud or mistake.” Fed. R.Civ.P. 9(b);
see also Gen. Elec. Capital Corp. v. Lease Resolution Corp.,
The plaintiffs believe that the district court erred in dismissing their common law fraud claims against CIT and Reed Smith for failure to state with particularity the circumstances of the alleged fraud. They also submit that their claims against CIT under the Consumer Fraud Act may go forward without meeting the particularity requirement of Rule 9(b). 3 We now address each of these contentions.
A.
Fraud Claims
The district court dismissed all of the plaintiffs’ claims against CIT and Reed Smith on the ground that the claims sounded in frаud but failed to meet the particularity requirement of Rule 9(b). The court ruled that, although the complaint described Norvergence’s fraud with particularity, it failed to describe CIT’s connection to any fraud with the particularity required by Rule 9(b). The court also held that the plaintiffs had failed to state with particularity the fraud allegedly committed by Reed Smith. The district court therefore dismissed all the fraud claims against CIT and Reed Smith because thе plaintiffs had failed to plead who had made a fraudulent statement, when the fraudulent statement was made and how the fraudulent statement was communicated.
On appeal, the plaintiffs’ only contention is that the district court wrongly required them to provide
evidence
of fraud to defeat a Rule 12(b)(6) motion. They correctly point out that the district court employed the word “evidence” when describing the allegations that the complaint failed to state with particularity. For instance, the district court said that “[n]o evidence ... [was] offered to establish who at CIT knew that the assigned [equipment rental agreement] was for a bundled service and equipment lease agreement, or name the indi
*669
viduals who should have known, when they should have known, or how they would have known.”
Windy City Metal Fabricators & Supply, Inc. v. CIT Tech. Fin. Servs., Inc.,
No. 05 C 5451,
Despite its use of inartful terminology, the district court properly dismissed the plaintiffs’ fraud claims for failure tо state with particularity “who made the fraudulent statement, when the fraudulent statement was made, and how the fraudulent statement was made.”
Id.
at *3. The district court did not require the complaint to provide actual evidence of the claims; it merely required that the claims be pleaded with the requisite particularity.
See id.
Moreover, the district court correctly determined that the complaint failed to plead with particularity the who, when and how of the alleged frauds, all of which are required by Rule 9(b) for allegations of fraud.
See Gen. Elec. Capital,
B.
“Unfair Conduct” Under The Consumer Fraud Act
The plaintiffs submit that their claim under the Illinois Consumer Fraud Act may go forward without meeting the heightened standard of pleading fraud claims under Rule 9(b). In their view, a claim under the Consumer Fraud Act may allege either deceptive practices, which sound in fraud, or unfair practices, which do not. Because the allegations in Count I do not allege fraud but an unfair trade practice, they maintain, the governing pleading standard is the one contained in Rule 8.
1.
The Illinois Consumer Fraud Act “is a regulatory and remedial statute intended to protect consumers ... against fraud, unfair methods of competition, and other unfair and deceptive business practices.”
Robinson v. Toyota Motor Credit Corp.,
*670
Because neither fraud nor mistake is an element of unfair conduct under Illinois’ Consumer Fraud Act, a cause of action for unfair practices under the Consumer Fraud Act need only meet the notice pleading standard of Rule 8(a), not the particularity requirement in Rule 9(b). Therefore, under federal notice pleading standards, the complaint need only provide a short and plain statement of the claim that shows, through its allegations, that recovery is plausible rather than merely speculative.
Tamayo,
2.
By contrast with the federal pleading regimen under Rule 8, Illinois requires fact pleading even to non-fraud claims.
See Knox Coll. v. Celotex Corp.,
It is, of course, well established that, as a general matter, a district court exercising jurisdiction because the parties are of diverse citizenshiр must apply state substantive law and federal procedural law.
Erie R.R. v. Tompkins,
The bedrock case for the precise issue that confronts us today, however, must be a case that followed
Guaranty
*671
Trust
—Hanna
v. Plumer,
On several occasions, in applying the approach it outlined in
Hanna,
the Supreme Court had to focus on whether there was an irreconcilable conflict between a federal and a state rule of procedure. We turn briefly to those cases to determine whether the difference between the federal approach to pleading and the Illinois approach is an irreconcilable one. In
Walker v. Armco Steel Corp.,
By contrast, in
Burlington Northern Railroad Co. v. Woods,
Here, it is clear that a conflict between the federal and state pleading rule does exist.
Compare
Fed.R.Civ.P. 8 (requiring only notice pleading),
with
735 ILCS 5/2-601 (requiring that pleadings contain substantial allegations of fact),
and Knox Coll.,
Continuing to follow the analytical model of
Hanna,
we next ask whether Rule 8 is within the congressional mandate. The
*672
Rules Enabling Act gives the Supreme Court “the power to prescribe, by general rules, the forms of process, writs,
pleadings,
and motions ... of the district courts of the United States.” 28 U.S.C. § 2072 (emphasis added). Prescribing the specificity with which a claim must be pleaded relates solely to the practice and procedure of a court and clearly falls within the scope of the Rules Enabling Act. There is, moreover, no basis for concluding that the regulation of pleading requirements in federal court is beyond the limits of federal constitutional authority.
See Hanna,
3.
When we turn to the unfair conduct allegations of Count I, it is clear that this claim meets the federal notice pleading standards by “providing allegations that raise a right to relief above the speculative level.”
Tamayo,
It is important to note that, in the procedural posture of this case, we must take the allegations of the plaintiffs in the light most favorable to them. Indeed, CIT has not answered the complaint at this stage and its position on such matters as the holder in duе course defense and, specifically, the implications of the Assurance which it executed with the Attorney General of Illinois has not been stated explicitly in the present procedural context.
See IFC Credit Corp. v. United Bus. & Indus. Fed. Credit Union,
Conclusion
For the foregoing reasons, we hold that the district court dismissed properly the entirety of the plaintiffs’ fraud claims, but that the court' erred in dismissing the plaintiffs’ claims for unfair practices under the Illinois Consumer Fraud Act against CIT. The judgment оf the district court accordingly is affirmed in part and reversed and remanded in part for further proceedings consistent with this opinion. Reed Smith may recover the costs of this appeal. The other parties shall bear their own costs of this appeal.
AFFIRMED in part and Reversed and RemaNded in part
Notes
. The federal court had diversity jurisdiction, under 28 U.S.C. § 1332. Windy City and Midwest Ink are Illinois corporations with their principal places of business in Illinois. CIT is a Massachusetts corporation with its рrincipal place of business in New Jersey. Reed Smith is a limited liability partnership that, at the time of removal, had no partners who were citizens of Illinois.
. We have appellate jurisdiction under 28 U.S.C. § 1291.
. The plaintiffs additionally contend, without relying on factual or legal support, that the district court erred in refusing to permit them to file a third.amended complaint. An appellant is required to provide "citations to the authorities and parts of the record” in support of his аrgument. Fed. R.App. P. 28(a)(9). "We have made it clear that a litigant who fails to press a point by supporting it with pertinent authority, or by showing why it is sound despite a lack of supporting authority, forfeits the point.”
Tyler v. Runyon,
. Count 5 of the operative complaint also alleges that Reed Smith, the law firm that represented CIT, conspired to accomplish the fraudulent scheme allegedly undertaken by its client. This claim must fail as well. Reading the allegations of this claim in the light most favorable to the plaintiffs, it simply alleges that Reed Smith negotiated on behalf of its client with the Attorney General of Illinois and then counseled its client with respect to how to comply with the resulting agreement.
. In
Guaranty Trust,
the Court determined that applying a state statute of limitations was appropriate despite the fact that such statutes often are referred to as "procedural.”
Guaranty Trust Co. v. York,
