EGUMBALL, INC., Plаintiff and Respondent, v. MERRICK BANK CORPORATION, Defendant and Appellant.
G062863
IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA FOURTH APPELLATE DISTRICT DIVISION THREE
April 23, 2025
Modified May 6, 2025
(Super. Ct. No. 30-2021-01216871)
California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.
ORDER MODIFYING OPINION AND DENYING REHEARING; NO CHANGE IN JUDGMENT
It is ordered the opinion filed herein on April 23, 2025, be modified as follows:
On page 6, delete the fifth sentence of the first paragraph beginning with “eGumball said” and insert in its place:
eGumball told the defendants “there was not a single credit card transaction processed by eGumball in 2020 оr 2021 that was not directly and provably connected to a written contract to one of its clients.”
The petition for rehearing is DENIED.
MOTOIKE, J.
WE CONCUR:
O‘LEARY, P. J.
SANCHEZ, J.
Appeal from an order of the Superior Court of Orange County, Sandy N. Leal, Judge. Affirmed. Appellant‘s motion to seal. Granted without prejudice. Respondent‘s motion to seal. Granted in part without prejudice and denied in part.
Duane Morris, Paul J. Killion, Michelle N. Khoury, Daniel G. Gurfein and James J. Regan for Defendant and Appellant.
Miller Barondess, Nadia A. Sarkis, Eleanor S. Ruth; Waymaker, Scott M. Malzahn, Sam Meehan; Samini Baric and Babak (Bobby) Samini for Plaintiff and Respondent.
Additionally, both Merrick and eGumball filed motions to seal the record on appeal pursuant to
FACTUAL AND PROCEDURAL BACKGROUND
I. THE PARTIES AND MATCH
eGumball is a corporation in the search engine optimization industry. It helps “businesses acquire customers by optimizing their online
Visa, Inc. (Visa) and Mastercard International, Inc. (Mastercard) require acquiring banks to use MATCH. MATCH is a database that lists information about merchants who have been terminated by participating financial institutions. MATCH “is designed to provide Acquirers with the opportunity to develop and review enhanced or incremental risk information bеfore entering into a Merchant Agreement.” (Mastercard Rules, ch. 11, p. 113.)2 When an acquirer considers entering into a new agreement with a merchant, it can use the MATCH list to determine if another acquirer has previously terminated the merchant “due to circumstances that could affect the decision whether to” work with the merchant and “whether to implement specific action or conditions with respect to acquiring.” (Ibid.)
MATCH is not available to the public. Access to MATCH is limited to only a cohort of paying businesses—specifically, acquiring banks, their service providers, and American Express. According tо Jonathan Trivelas, a Mastercard representative, to become a user of MATCH, a prospective user must undergo a certification process, in which Mastercard
Pursuant to Mastercard Rules, if an acquirer like Merrick terminates its relationship with a merchant and at the time of termination “has reason to believe that a condition described in Table 11.4 exists, then the Acquirer must add the required informatiоn to MATCH within five calendar days” of terminating the relationship with the merchant. (Mastercard Rules, ch. 11.2.2, p. 117.) One of the enumerated conditions is “03 Laundering.” (Id., ch. 11.5.1, p. 120.) “Laundering means that a merchant presented to its Acquirer Transaction records that were not valid Transactions for sales of goods or services between that Merchant and a bona fide Cardholder.” (Ibid.)
The Mastercard Rules provide, ”Acquirers must act diligently, reasonably, and in good faith to comply with MATCH system requirements.” (Mastercard Rules, ch. 11.2.2, p. 117; boldface and italics omitted.) “An Acquirer that fails to enter a Merchant into MATCH is subject to a noncompliance assessment, and may be subject to an unfavorable ruling in a
II. COMPLAINT
In August 2021, eGumball filed a complaint against: Merrick; Paysafe Services (US), Corp. (Paysafe); Visa; and Does 1 through 20 (collectively, the defendants). The complaint alleged the following.
eGumball employed about 450 people, had thousands of business clients, and its market valuation was $80 million. In 2014, eGumball was looking for a new bank to process its clients’ credit card payments. MeritCard Solutions (MeritCard), an ISO and predecessor of Paysafe, assisted eGumball with its application to Merrick, an acquiring bank. At that time, MeritCаrd‘s representative did not have certain documents with him, including Merrick‘s “Merchant Agreement.” Thus, eGumball never received a copy of the Merchant Agreement and never agreed to it. Nonetheless, Merrick became eGumball‘s bank.
At some point, Paysafe became eGumball‘s ISO. Each of eGumball‘s credit card transactions initially would go through Paysafe for processing to verify and secure the transaction information. The transaction then would go to Merrick, which would send it to Visa.
In June 2021, the defendants placed a hold on eGumball‘s account. They informed eGumball they were investigating it for “transaction laundering of illegal pharmaceuticals.” The defendants had discovered credit card transactions on two pharmacy websites were connected to eGumball‘s website and account. eGumball denied any connection to the two pharmacy websites.
After the hold was placed, the defendants terminated eGumball‘s merchant account and kept $132,692.46 belonging to eGumball. The defendants also reported eGumball to the MATCH system, publishing “the false statement that eGumball was engaged in money lаundering.” Once eGumball was identified as a launderer on MATCH, every credit card processor eGumball contacted refused to work with eGumball and subsequently it was unable to accept credit card payments. Because of the defendants’ actions, eGumball‘s revenue stream stopped, key employees resigned, and thousands of clients cancelled their accounts. The defendants also fined eGumball $50,000.
Later, eGumball was informed the defendants investigated the two pharmacy websites even before they notified eGumball of the alleged laundering. They placed test orders with the pharmacy websites to assess whether eGumball would process the transactions. But the defendants’ investigations determined the test orders “did not flow through eGumball‘s merchant identification number.”
Based on these factual allegations, eGumball alleged six causes of action: (1) trade libel; (2) defamation; (3) conversion; (4) unfair business practices; (5) intentional interference with prospective economic advantage; and (6) negligent interference with prospective economic advantage.
III. ANTI-SLAPP MOTION
Merrick moved to strike all the causes of action, except conversion, under
eGumball opposed the motion. It argued Merrick did not engage in protected activity pursuant to
Merrick filed a reply and a declaration by its attorney James J. Regan. It also responded to eGumball‘s evidentiary objections.
The trial court denied Merrick‘s anti-SLAPP motion, applying FilmOn.com Inc. v. DoubleVerify Inc. (2019) 7 Cal.5th 133 (FilmOn). It found: “While credit card security is undoubtedly an important issue to the general public, Merrick has failed to show that placing eGumball on the MATCH list contributed to the public debate or disсourse on this issue in any meaningful way. The evidence shows that MATCH is used for business purposes, to help
Merrick timely appealed.
DISCUSSION
I. ANTI-SLAPP
A. Legal Framework and Standard of Review
The anti-SLAPP statute aims to shield defendants from “lawsuits brought primarily to chill the valid exercise of the constitutional rights of freedom of speech and petition for the redress of grievances.” (
“We review de novo the grant or denial of an anti-SLAPP motion.” (Park, supra, 2 Cal.5th at p. 1067.) “‘“Thus, we apply our independent judgment, both to the issue of whether the cause of action arises from a protected activity and whether the plaintiff has shown a probability of prevailing on the claim.“‘” (Balla v. Hall (2021) 59 Cal.App.5th 652, 671.)
B. Merrick Did Not Engage in Protected Activity
At step one, “the critical consideration is whether the cause of action is based on the defendant‘s protected free speech or petitioning activity.” (Navellier v. Sletten (2002) 29 Cal.4th 82, 89.) To carry its burden at step one, the moving defendant must establish “that the ‘conduct by which plaintiff claims to have been injured falls within one of the four categories described in subdivision (e) [of section 425.16].‘” (Rand Resources, LLC v. City of Carson (2019) 6 Cal.5th 610, 620.) The four categories of protected activity “describe conduct ‘“in furtherance of a person‘s right of petition or free sрeech under the United States or California Constitution in connection with a public issue.“‘” (Ibid., quoting
The catchall provision “calls for a two-part analysis.” (FilmOn, supra, 7 Cal.5th at p. 149.) First, we examine the “content of the speech” to decide what “‘issue of public interest’ the speech in question implicates.” (Ibid.) In determining what is an “issue of public interest” (
Second, we look at the context of the speech. “[W]e ask what functional relationship exists between the speech and the public conversation about some matter of public interest.” (FilmOn, supra, 7 Cal.5th at pp. 149–150.) Contextual considerations include the “audience, speaker, and purpose” of the statement. (Id. at p. 152.) “[T]he catchall provision demands ‘some degree of closeness’ between the challenged statements and the asserted public interest.” (Id. at p. 150.) “‘[I]t is not enough that the statement refer to a subject of widespread public interest; the statement must in some manner itself contribute to the public debate.‘” (Ibid., italics added.) “We are not
“We review the parties’ pleadings, declarations, and other supporting documents at this stage of the analysis only ‘to determine what conduct is actually being challenged, not to determine whether the conduct is actionable.‘” (Castleman v. Sagaser (2013) 216 Cal.App.4th 481, 491.) “By requiring that a moving defendant demonstrate that the targeted cause of action is one arising from protected speech or petitioning (
Here, Merrick argues the content of its speech, the report of “03 Laundering” to MATCH, implicates a public issue: credit card security, generally, and threats to members of the credit card system, specifically. It argues merchant misconduct can harm cardholders, who could become victims of fraud, and can present a financial risk to acquiring banks and other parties in the financial system. As FilmOn notes, “virtually always, defendants succeed in drawing a line—however tenuous—connecting their speech to an abstract issue of public interest.” (FilmOn, supra, 7 Cal.5th at p. 150.) It is no different here. It appears the subject of the speech affected a significant number of people beyond the direct participants.
But, when we look at the context of the speech, we find it did not contribute to the public debate. FilmOn is dispositive. It involved a business,
The California Supreme Court held DoubleVerify‘s reports were not protected under
The context here resembles FilmOn. As in FilmOn, Merrick reported eGumball‘s “03 Laundering” not to the wider public, but privately to MATCH, which is available to a group of paying users. The purpose of Merrick‘s report to MATCH was not only to comply with the Mastercard Rules, but also to contribute to the private database‘s raison d‘etrе: to share information and help create a pool of data concerning problematic merchants. Similar to how the clients used DoubleVerify‘s reports in FilmOn, acquiring banks use MATCH for “business purposes alone.” (FilmOn, supra, 7 Cal.5th at p. 153.) They consider the data on MATCH to weigh the risks before entering into a merchant agreement. As the legal disclaimer on MATCH provides, “[a] Customer may use MATCH solely for the purpose of developing enhanced or incremental risk information before entering into a Merchant Agreement; any other use is prohibited.” (Italics added.) Like FilmOn, the MATCH listing of eGumball “never entered the public sphere, and the pаrties never intended it to,” given MATCH users are obligated to keep information on MATCH confidential. (FilmOn, at p. 153.)
Therefore, the trial court was correct in finding the MATCH listing was not protected under
Merrick presents several arguments that disagree with our analysis. None is convincing.
First, Merrick attempts to distinguish FilmOn from the instant case. It asserts the audience in FilmOn—the clients receiving DoubleVerify‘s reports—played no active role in the public debate and used the reports for business reasons only. In contrast, the audience here—principally, acquiring banks—uses MATCH for purposes that affect the security of the credit card system, not merely for business purposes. In particular, Merrick argues, acquiring banks serve a “gatekeeping role.” They use MATCH to screen risky merchants and block their access to the credit card system, and MATCH facilitates a “dialogue” among acquiring banks regarding risky merchants to promote credit card security. MATCH listings therefore “protect[] consumers from transactions with risky merchants, a matter of clear public interest.”
But, as we explained above, Merrick‘s MATCH listing of eGumball was “too remotely connected to the public conversation about those issues.” (FilmOn, supra, 7 Cal.5th at p. 140.) The MATCH listing of eGumball was “not presented to a broader audience of general ‘consumers.‘” (Xu v. Huang (2021) 73 Cal.App.5th 802, 818.) Only MATCH users could see it. Certainly, by using MATCH, Merrick contributed to the “dialogue” among banks regarding risky merchants. But the purpose of MATCH is to allow acquiring banks to make an informed business decision. Merrick seems to base its argument on declarations that try to craft other purposes, which are unreasonable in context of the evidence.
Second, Merrick argues “even to the extent that acquiring banks themselves benefit from the information exchange in the MATCH system, that too serves the public interest in safe banks.” While MATCH listings
Third, Merrick asserts that, in several cases, courts found confidential or private speech merited protection under
Finally, Merrick argues affording protection to MATCH listings would further the purposе of the anti-SLAPP statute “to encourage continued participation in matters of public significance.” (
II. MOTIONS TO SEAL
Merrick moves to seal certain documents in the record on appeal, and lodged them conditionally under seal with redacted documents available to the public.4 (
“A record not filed in the trial court may be filed under seal in the reviewing court only by order of the reviewing court; it must not be filed under seal solely by stipulation or agreement of the parties.” (
We grant Merrick‘s motion to seal without prejudice, based on its asserted overriding interests (e.g., Merrick‘s proprietary business practices, a confidential business relationship, and Visa‘s proprietary methods). But our ruling should not be construed as guidance for the trial court, where motions
Additionally, we grant in part eGumball‘s motion to seal without prejudice for the same reasons we discussed above. But we deny in part as to 28 documents, because, as Merrick explains, these documents were not subject to any motion to seal in the triаl court, and no one explains what overriding interest justifies sealing them.5 (See
DISPOSITION
The order denying the anti-SLAPP motion is affirmed.
Merrick‘s motion to seal is granted without prejudice. The clerk of this court is directed to file under seal the documents that were conditionally lodged under seal. (
eGumball‘s motion to seal is denied in part as to the 28 documents identified in footnote 5. Within 10 days of the issuance of this opinion, eGumball must file an updated redacted brief, removing any
In the interests of justice, the parties shall bear their own costs on appeal. (
MOTOIKE, J.
WE CONCUR:
O‘LEARY, P. J.
SANCHEZ, J.
