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658 F.3d 614
7th Cir.
2011
Read the full case

Background

  • WIAA sponsors Wisconsin high school tournaments and licenses streaming; in 2005 it contracted with American-HiFi for exclusive online streaming of most games; other media may stream only with consent and for a fee.
  • Gannett newspapers streamed four playoff games without consent or payment, prompting WIAA to file a declaratory judgment in state court.
  • Gannett removed the case to federal court; the district court granted summary judgment for WIAA.
  • Gannett asserted federal First Amendment and Equal Protection claims and a Copyright Act theory; WIAA amended its complaint to seek declarations of its rights.
  • The district court held the Media Policies governed access, recognized exclusivity as appropriate, and granted WIAA summary judgment; on appeal, the issues centered on First Amendment implications of exclusive internet streaming and related policies.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether WIAA’s exclusive internet streaming contract violates the First Amendment. Gannett argues WIAA cannot enter exclusive streaming contracts as a state actor. WIAA contends exclusive licenses are permissible, not a censorship or compelled speech. No, the exclusive contract is constitutional.
Whether WIAA may charge fees for streams not broadcast by American-HiFi. Gannett claims fees for residual streams improperly burden the press. WIAA may monetize its transmission rights consistent with Zacchini and Forbes. Fees for residual streams do not violate the First Amendment.
Whether WIAA’s discretion to grant or deny licenses is unconstitutional viewpoint discrimination. Gannett argues potential viewpoint discrimination in licensing. No evidence of viewpoint discrimination; exclusivity is not viewpoint-based. Viewpoint neutrality not required; discretion consistent with First Amendment.
Whether newspapers have copyright in the games they streamed without consent. Gannett seeks copyright protection for the streamed games. Copyright ownership and preemption concerns are not central; declaratory relief sought. Copyright is not the basis for federal jurisdiction; dispute resolved on First Amendment grounds.

Key Cases Cited

  • Zacchini v. Scripps-Howard Broadcasting Co., 433 U.S. 562 (1977) (distinguishes reporting from broadcasting an entire act; producer may charge for consent)
  • Forbes v. Arkansas Educational Television Comm., 523 U.S. 666 (1998) (editorial judgment in broadcasting not subject to viewpoint neutrality)
  • Lehman v. City of Shaker Heights, 418 U.S. 298 (1974) (exclusive contracts in proprietary government ventures are permissible)
  • Ayres v. City of Chicago, 125 F.3d 1010 (1997) (exclusive licenses can be revenue-generating and lawful)
  • Home Box Office, Inc. v. FCC, 587 F.2d 1248 (D.C. Cir. 1978) (recognizes value of exclusive licensing in entertainment)
  • City of Lakewood v. Plain Dealer Publ'g Co., 486 U.S. 750 (1988) (parade permits and government discretion; distinguishing licensing context)
  • Sorrell v. IMS Health Inc., 131 S. Ct. 2653 (2011) (discussed as federal question context in First Amendment analysis)
Read the full case

Case Details

Case Name: Wisconsin Interscholastic Athletic Ass'n v. Gannett Co.
Court Name: Court of Appeals for the Seventh Circuit
Date Published: Aug 24, 2011
Citations: 658 F.3d 614; 39 Media L. Rep. (BNA) 2330; 2011 WL 3773844; 2011 U.S. App. LEXIS 17684; 10-2627
Docket Number: 10-2627
Court Abbreviation: 7th Cir.
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