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City of Corona v. AMG Outdoor Advertising CA4/2
244 Cal. App. 4th 291
| Cal. Ct. App. | 2016
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Background

  • In 2004 the City of Corona adopted an ordinance banning all new off-site (billboard) signs, but allowing preexisting "grandfathered" billboards to be relocated within the City by negotiated "relocation agreements."
  • AMG Outdoor Advertising erected a new two-face off-site billboard in Corona in December 2014 without City or Caltrans permits; AMG could not show the board was traceable to a pre-2004 grandfathered display.
  • The City issued cease-and-desist letters and then sued, obtaining a temporary restraining order and a preliminary injunction requiring removal of AMG’s billboard and enjoining further unpermitted billboards.
  • AMG challenged the injunction and ordinance, arguing (1) discriminatory enforcement because the City allowed Lamar to erect/relocate billboards after 2004, (2) equal protection violation, (3) the ordinance and injunction are unconstitutional prior restraints on speech, and (4) the ordinance is facially invalid under the California Constitution.
  • The trial court found Lamar’s existing/recent signs were traceable to pre-2004 grandfathered displays and that the City had not allowed any new off-site billboards except under relocation agreements; the Court of Appeal affirmed the preliminary injunction.

Issues

Issue Plaintiff's Argument (City) Defendant's Argument (AMG) Held
Whether City discriminated by allowing Lamar to erect post-2004 billboards City: Lamar’s signs are traceable to pre-2004 grandfathered signs and were relocated only under relocation agreements AMG: City permitted Lamar to erect new billboards after the ban while denying AMG, evidencing unlawful discrimination Court: No discrimination; substantial uncontradicted evidence shows Lamar’s signs are grandfathered or traceable and relocations were via agreements
Whether the ordinance/relocation scheme violates equal protection City: Grandfathering furthers legitimate interests (aesthetics, safety); AMG is not similarly situated because it owns no pre-2004 signs AMG: Ban favors existing operators and discriminates against new entrants Court: No violation; grandfathering upheld (Maldonado) and AMG not similarly situated
Whether ordinance/injunction are prior restraints on speech City: Ordinance is content-neutral land-use regulation; relocation procedure authorized by statute; injunction enforces ordinance AMG: Ban and injunction are prior restraints and vest unbridled discretion in City Court: Not a prior restraint; ordinance is legislative land-use regulation, content-neutral, and does not vest unbridled discretion
Whether the ordinance is facially invalid under CA Constitution City: Ordinance regulates commercial billboards under Central Hudson/Metromedia principles and is content-neutral AMG: California Constitution affords broader free-speech protection and renders the ban invalid Court: Ordinance valid; Metromedia/Central Hudson framework applies (and Gerawan decisions do not change outcome); no facial invalidity

Key Cases Cited

  • Metromedia, Inc. v. City of San Diego, 453 U.S. 490 (plurality) (upholding ban on off-site commercial billboards under Central Hudson)
  • Central Hudson Gas & Elec. v. Public Serv. Comm’n, 447 U.S. 557 (commercial-speech four-part test)
  • Gerawan Farming, Inc. v. Lyons, 24 Cal.4th 468 (California free-speech analysis and statement that state clause can be broader)
  • Gerawan Farming, Inc. v. Kawamura, 33 Cal.4th 1 (applying Central Hudson under state constitution on remand)
  • Summit Media LLC v. City of Los Angeles, 211 Cal.App.4th 921 (settlement agreements that circumvent ordinance can be ultra vires)
  • Valley Outdoor, Inc. v. City of Riverside, 446 F.3d 948 (invalidated municipal grant of unbridled discretion over billboard approvals)
  • Maldonado v. Morales, 556 F.3d 1037 (grandfathering of preexisting billboards does not violate equal protection)
  • World Wide Rush, LLC v. City of Los Angeles, 606 F.3d 676 (land-use regulation by legislature does not implicate First Amendment unbridled-discretion concerns)
  • IT Corp. v. County of Imperial, 35 Cal.3d 63 (when government seeks injunction enforcing ordinance, public interest presumption may favor injunction)
Read the full case

Case Details

Case Name: City of Corona v. AMG Outdoor Advertising CA4/2
Court Name: California Court of Appeal
Date Published: Jan 7, 2016
Citation: 244 Cal. App. 4th 291
Docket Number: E062869
Court Abbreviation: Cal. Ct. App.