As used in this act:

1. (1) "Advertisement" means a notice designed to attract public attention or patronage and includes a list of supporters for a particular cause.

2. (2) "Cause the publication" means:

   1. (a) that a person:

      1. (i) prepares or requests another to prepare:

         1. (A) an advertisement of the type described in Subsection 45-3-3(1); or
         2. (B) content that uses, simulates, or recreates an individual's personal identity; and
      2. (ii) submits or requests another to submit the advertisement or content for publication; and
   2. (b) the advertisement or content has been published.

3. (3)

   1. (a) "Consent" means an individual's voluntary agreement to the use of that individual's personal identity.
   2. (b) "Consent" may not be inferred by the failure of the individual to request that the individual's personal identity not be used or that the individual's name be removed from a mailing or supporter list.
4. (4) "Content" means audio, video, image, text, or other media, regardless of format.

5. (5) "Generative artificial intelligence" means an artificial intelligence technology system that:

   1. (a) is trained on data;

   2. (b) is designed to simulate human conversation with a consumer through one or more of the following:

      1. (i) text;
      2. (ii) audio; or
      3. (iii) visual communication; and
   3. (c) generates non-scripted outputs similar to outputs created by a human, with limited or no human oversight.
6. (6) "Individual" means a natural person.
7. (7) "Person" means any natural person, firm, partnership, association, corporation, joint venture, or any other form of business organization or arrangement, and the agents or representatives of such persons.

8. (8)

   1. (a) "Personal identity" means an individual's:

      1. (i) name;
      2. (ii) title;
      3. (iii) picture;
      4. (iv) portrait;
      5. (v) video likeness;
      6. (vi) voice; or
      7. (vii) audiovisual appearance.

   2. (b) "Personal identity" includes any simulation, reproduction, or artificial recreation of the content described in Subsection (8)(a), whether created through:

      1. (i) generative artificial intelligence;
      2. (ii) computer animation;
      3. (iii) digital manipulation; or
      4. (iv) any other technological means.
9. (9) "Publish" means that a person provides the instrumentality through which an advertisement or content is communicated to the public at large or to a significant portion thereof.
10. (10) "Voice" means a computer-generated sound in a medium that is readily identifiable and attributable to a particular individual, regardless of whether the sound contains the actual voice of the individual.