1. (1) A franchisor may not in this state:

   1. (a) except as provided in Subsection (3), require a franchisee to order or accept delivery of any new motor vehicle, part, accessory, equipment, or other item not otherwise required by law that is not voluntarily ordered by the franchisee;

   2. (b) require a franchisee to:

      1. (i) participate monetarily in any advertising campaign; or
      2. (ii) participate in a contest, or purchase any promotional materials, display devices, or display decorations or materials;
   3. (c) require a franchisee to change the capital structure of the franchisee's dealership or the means by or through which the franchisee finances the operation of the franchisee's dealership, if the dealership at all times meets reasonable capital standards determined by and applied in a nondiscriminatory manner by the franchisor;

   4. (d) require a franchisee to refrain from participating in the management of, investment in, or acquisition of any other line of new motor vehicles or related products, if the franchisee:

      1. (i) maintains a reasonable line of credit for each make or line of vehicles; and
      2. (ii) complies with reasonable capital and facilities requirements of the franchisor;

   5. (e) require a franchisee to prospectively agree to a release, assignment, novation, waiver, or estoppel that would:

      1. (i) relieve a franchisor from any liability, including notice and hearing rights imposed on the franchisor by this chapter; or
      2. (ii) require any controversy between the franchisee and a franchisor to be referred to a third party if the decision by the third party would be binding;
   6. (f) require a franchisee to change the location of the principal place of business of the franchisee's dealership or make any substantial alterations to the dealership premises, if the change or alterations would be unreasonable or cause the franchisee to lose control of the premises or impose any other unreasonable requirement related to the facilities or premises;
   7. (g) coerce or attempt to coerce a franchisee to join, contribute to, or affiliate with an advertising association;
   8. (h) require, coerce, or attempt to coerce a franchisee to enter into an agreement with the franchisor or do any other act that is unfair or prejudicial to the franchisee, by threatening to cancel a franchise agreement or other contractual agreement or understanding existing between the franchisor and franchisee;
   9. (i) adopt, change, establish, enforce, modify, or implement a plan or system for the allocation, scheduling, or delivery of new motor vehicles, parts, or accessories to the franchisor's franchisees so that the plan or system is not fair, reasonable, and equitable, including a plan or system that imposes a vehicle sales objective, goal, or quota on a franchisee, or that evaluates a franchisee's sales effectiveness or overall sales performance, without providing a reasonable opportunity for the franchisee to acquire the necessary vehicles in a timely manner from the franchisor on commercially reasonable terms;
   10. (j) increase the price of any new motor vehicle that the franchisee has ordered from the franchisor and for which there exists at the time of the order a bona fide sale to a retail purchaser if the order was made before the franchisee's receipt of an official written price increase notification;

   11. (k) fail to indemnify and hold harmless the franchisor's franchisee against any judgment for damages or settlement approved in writing by the franchisor:

       1. (i) including court costs and attorney fees arising out of actions, claims, or proceedings including those based on:

          1. (A) strict liability;
          2. (B) negligence;
          3. (C) misrepresentation;
          4. (D) express or implied warranty;
          5. (E) revocation as described in Section 70A-2-608; or
          6. (F) rejection as described in Section 70A-2-602; and
       2. (ii) to the extent the judgment or settlement relates to alleged defective or negligent actions by the franchisor;
   12. (l) threaten or coerce a franchisee to waive or forbear the franchisee's right to protest the establishment or relocation of a same line-make franchisee in the relevant market area of the affected franchisee;
   13. (m) fail to ship monthly to a franchisee, if ordered by the franchisee, the number of new motor vehicles of each make, series, and model needed by the franchisee to achieve a percentage of total new vehicle sales of each make, series, and model equitably related to the total new vehicle production or importation being achieved nationally at the time of the order by each make, series, and model covered under the franchise agreement;

   14. (n) require or otherwise coerce a franchisee to under-utilize the franchisee's existing dealer facility or facilities, including by:

       1. (i) requiring or otherwise coercing a franchisee to exclude or remove from the franchisee's facility operations the selling or servicing of a line-make of vehicles for which the franchisee has a franchise agreement to utilize the facilities; or
       2. (ii) prohibiting the franchisee from locating, relocating, or occupying a franchise or line-make in an existing facility owned or occupied by the franchisee that includes the selling or servicing of another franchise or line-make at the facility provided that the franchisee gives the franchisor written notice of the franchise co-location;
   15. (o) fail to include in any franchise agreement or other agreement governing a franchisee's ownership of a dealership or a franchisee's conduct of business under a franchise the following language or language to the effect that: "If any provision in this agreement contravenes the laws or regulations of any state or other jurisdiction where this agreement is to be performed, or provided for by such laws or regulations, the provision is considered to be modified to conform to such laws or regulations, and all other terms and provisions shall remain in full force.";
   16. (p) engage in the distribution, sale, offer for sale, or lease of a new motor vehicle to purchasers that acquire the vehicle in this state except through a franchisee with which the franchisor has established a written franchise agreement, if the franchisor's trade name, trademark, service mark, or related characteristic is an integral element in the distribution, sale, offer for sale, or lease;
   17. (q) engage in the distribution or sale of a recreational vehicle that is manufactured, rented, sold, or offered for sale in this state without being constructed in accordance with the standards set by the American National Standards Institute for recreational vehicles and evidenced by a seal or plate attached to the vehicle;

   18. (r) except as provided in Subsection (2), authorize or permit a person to perform warranty service repairs on motor vehicles, except warranty service repairs:

       1. (i) by a franchisee with which the franchisor has entered into a franchise agreement for the sale and service of the franchisor's motor vehicles; or
       2. (ii) on owned motor vehicles by a person or government entity that has purchased new motor vehicles in accordance with a franchisor's fleet discount program;
   19. (s) fail to provide a franchisee with a written franchise agreement;

   20. (t)

       1. (i) except as provided in Subsection (1)(t)(ii) and notwithstanding any other provisions of this chapter:

          1. (A) unreasonably fail or refuse to offer to the franchisor's same line-make franchised dealers all models manufactured for that line-make; or

          2. (B) unreasonably require a dealer to:

             1. (I) pay any extra fee, remodel, renovate, or recondition the dealer's existing facilities; or
             2. (II) purchase unreasonable advertising displays or other materials as a prerequisite to receiving a model or series of vehicles; and
       2. (ii) notwithstanding Subsection (1)(t)(i), a recreational vehicle franchisor may split a line-make between motor home and travel trailer products;

   21. (u) except as provided in Subsection (6), directly or indirectly:

       1. (i) own an interest in a new motor vehicle dealer or dealership;
       2. (ii) operate or control a new motor vehicle dealer or dealership;
       3. (iii) act in the capacity of a new motor vehicle dealer, as defined in Section 13-14-102; or
       4. (iv) operate a motor vehicle service facility;
   22. (v) fail to timely pay for all reimbursements to a franchisee for incentives and other payments made by the franchisor;

   23. (w) directly or indirectly influence or direct potential customers to franchisees in an inequitable manner, including:

       1. (i) charging a franchisee a fee for a referral regarding a potential sale or lease of any of the franchisee's products or services in an amount exceeding the actual cost of the referral;
       2. (ii) giving a customer referral to a franchisee on the condition that the franchisee agree to sell the vehicle at a price fixed by the franchisor; or
       3. (iii) advising a potential customer as to the amount that the potential customer should pay for a particular product;
   24. (x) fail to provide comparable delivery terms to each franchisee for a product of the franchisor, including the time of delivery after the placement of an order by the franchisee;
   25. (y) if a franchisor provides personnel training to the franchisor's franchisees, unreasonably fail to make that training available to each franchisee on proportionally equal terms;
   26. (z) condition a franchisee's eligibility to participate in a sales incentive program on the requirement that a franchisee use the financing services of the franchisor or a subsidiary or affiliate of the franchisor for inventory financing;

   27. (aa) make available for public disclosure, except with the franchisee's permission or under subpoena or in any administrative or judicial proceeding in which the franchisee or the franchisor is a party, any confidential financial information regarding a franchisee, including:

       1. (i) monthly financial statements provided by the franchisee;
       2. (ii) the profitability of a franchisee; or
       3. (iii) the status of a franchisee's inventory of products;

   28. (bb) use any performance standard, incentive program, or similar method to measure the performance of franchisees unless the standard or program:

       1. (i) is designed and administered in a fair, reasonable, and equitable manner;
       2. (ii) if based upon a survey, utilizes an actuarially generally acceptable, valid sample; and

       3. (iii) is, upon request by a franchisee, disclosed and explained in writing to the franchisee, including:

          1. (A) how the standard or program is designed;
          2. (B) how the standard or program will be administered; and
          3. (C) the types of data that will be collected and used in the application of the standard or program;
   29. (cc) other than sales to the federal government, directly or indirectly, sell, lease, offer to sell, or offer to lease, a new motor vehicle or any motor vehicle owned by the franchisor, except through a franchised new motor vehicle dealer;
   30. (dd) compel a franchisee, through a finance subsidiary, to agree to unreasonable operating requirements, except that this Subsection (1)(dd) may not be construed to limit the right of a financing subsidiary to engage in business practices in accordance with the usage of trade in retail and wholesale motor vehicle financing;
   31. (ee) condition the franchisor's participation in co-op advertising for a product category on the franchisee's participation in any program related to another product category or on the franchisee's achievement of any level of sales in a product category other than that which is the subject of the co-op advertising;

   32. (ff) except as provided in Subsections (7) through (9), discriminate against a franchisee in the state in favor of another franchisee of the same line-make in the state:

       1. (i) by selling or offering to sell a new motor vehicle to one franchisee at a higher actual price, including the price for vehicle transportation, than the actual price at which the same model similarly equipped is offered to or is made available by the franchisor to another franchisee in the state during a similar time period;
       2. (ii) except as provided in Subsection (8), by using a promotional program or device or an incentive, payment, or other benefit, whether paid at the time of the sale of the new motor vehicle to the franchisee or later, that results in the sale of or offer to sell a new motor vehicle to one franchisee in the state at a higher price, including the price for vehicle transportation, than the price at which the same model similarly equipped is offered or is made available by the franchisor to another franchisee in the state during a similar time period;
       3. (iii) except as provided in Subsection (9), by failing to provide or direct a lead in a fair, equitable, and timely manner; or

       4. (iv) if the franchisee complies with any reasonable requirement concerning the sale of new motor vehicles, by using or considering the performance of any of the franchisor's franchisees located in this state relating to the sale of the franchisor's new motor vehicles in determining the:

          1. (A) dealer's eligibility to purchase program, certified, or other used motor vehicles from the franchisor;
          2. (B) volume, type, or model of program, certified, or other used motor vehicles the dealer is eligible to purchase from the franchisor;
          3. (C) price of any program, certified, or other used motor vehicles that the dealer is eligible to purchase from the franchisor; or
          4. (D) availability or amount of any discount, credit, rebate, or sales incentive the dealer is eligible to receive from the manufacturer for the purchase of any program, certified, or other motor vehicle offered for sale by the franchisor;

   33. (gg)

       1. (i) take control over funds owned or under the control of a franchisee based on the findings of a warranty audit, sales incentive audit, or recall repair audit, unless the following conditions are satisfied:

          1. (A) the franchisor fully identifies in writing the basis for the franchisor's claim or charge back arising from the audit, including notifying the franchisee that the franchisee has 20 days from the day on which the franchisee receives the franchisor's claim or charge back to assert a protest in writing to the franchisor identifying the basis for the protest;
          2. (B) the franchisee's protest shall inform the franchisor that the protest shall be submitted to a mediator in the state who is identified by name and address in the franchisee's notice to the franchisor;
          3. (C) if mediation is requested under Subsection (1)(gg)(i)(B), mediation shall occur no later than 30 days after the day on which the franchisor receives the franchisee's protest of a claim or charge back;
          4. (D) if mediation does not lead to a resolution of the protest, the protest shall be set for binding arbitration in the same venue in which the mediation occurred;

          5. (E) binding arbitration under Subsection (1)(gg)(i)(D) shall be conducted:

             1. (I) by an arbitrator mutually agreed upon by the franchisor and the franchisee; and
             2. (II) on a date mutually agreed upon by the franchisor and the franchisee, but shall be held no later than 90 days after the franchisor's receipt of the franchisee's notice of protest;
          6. (F) this Subsection (1)(gg)(i) applies exclusively to warranty audits, recall repair audits, and sales incentive audits;
          7. (G) Subsections (1)(gg)(i)(A) through (E) do not apply if the franchisor reasonably believes that the amount of the claim or charge back is related to a fraudulent act by the franchisee; and
          8. (H) the costs of the mediator or arbitrator instituted under this Subsection (1)(gg) shall be shared equally by the franchisor and the franchisee; or
       2. (ii) require a franchisee to execute a written waiver of the requirements of Subsection (1)(gg)(i);
   34. (hh) coerce, or attempt to coerce a franchisee to purchase or sell an aftermarket product manufactured by the franchisor, or obtained by the franchisor for resale from a third-party supplier and the franchisor or the franchisor's affiliate derives a financial benefit from the franchisee's sale or purchase of the aftermarket product as a condition to obtaining preferential status from the franchisor;
   35. (ii) through an affiliate, take any action that would otherwise be prohibited under this chapter;
   36. (jj) impose any fee, surcharge, or other charge on a franchisee designed to recover the cost of a warranty repair for which the franchisor pays the franchisee;

   37. (kk) except as provided by the audit provisions of this chapter, take an action designed to recover a cost related to a recall, including:

       1. (i) imposing a fee, surcharge, or other charge on a franchisee;
       2. (ii) reducing the compensation the franchisor owes to a franchisee;
       3. (iii) removing the franchisee from an incentive program; or
       4. (iv) reducing the amount the franchisor owes to a franchisee under an incentive program;

   38. (ll) directly or indirectly condition any of the following actions on the willingness of a franchisee, prospective new franchisee, or owner of an interest in a dealership facility to enter into a site-control agreement:

       1. (i) the awarding of a franchise to a prospective new franchisee;
       2. (ii) the addition of a line-make or franchise to an existing franchisee;
       3. (iii) the renewal of an existing franchisee's franchise;
       4. (iv) the approval of the relocation of an existing franchisee's dealership facility, unless the franchisor pays, and the franchisee voluntarily accepts, additional specified cash consideration to facilitate the relocation; or
       5. (v) the approval of the sale or transfer of a franchise's ownership, unless the franchisor pays, and the buyer voluntarily accepts, additional specified cash consideration to facilitate the sale or transfer;

   39. (mm) subject to Subsection (11), deny a franchisee the right to return any or all parts or accessories that:

       1. (i) were specified for and sold to the franchisee under an automated ordering system required by the franchisor; and

       2. (ii)

          1. (A) are in good, resalable condition; and

          2. (B)

             1. (I) the franchisee received within the previous 12 months; or
             2. (II) are listed in the current parts catalog;

   40. (nn) subject to Subsection (12), obtain from a franchisee a waiver of a franchisee's right, by threatening:

       1. (i) to impose a detriment upon the franchisee's business; or

       2. (ii) to withhold any entitlement, benefit, or service:

          1. (A) to which the franchisee is entitled under a franchise agreement, contract, statute, rule, regulation, or law; or
          2. (B) that has been granted to more than one other franchisee of the franchisor in the state;

   41. (oo) coerce a franchisee to establish, or provide by agreement, program, or incentive provision that a franchisee must establish, a price at which the franchisee is required to sell a product or service that is:

       1. (i) sold in connection with the franchisee's sale of a motor vehicle; and

       2. (ii)

          1. (A) in the case of a product, not manufactured, provided, or distributed by the franchisor or an affiliate; or
          2. (B) in the case of a service, not provided by the franchisor or an affiliate;

   42. (pp) except as necessary to comply with a health or safety law, or to comply with a technology requirement compliance with which is necessary to sell or service a motor vehicle that the franchisee is authorized or licensed by the franchisor to sell or service, coerce or require a franchisee, through a penalty or other detriment to the franchisee's business, to:

       1. (i) construct a new dealer facility or materially alter or remodel an existing dealer facility before the date that is 10 years after the date the construction of the new dealer facility at that location was completed, if the construction substantially complied with the franchisor's brand image standards or plans that the franchisor provided or approved; or
       2. (ii) materially alter or remodel an existing dealer facility before the date that is 10 years after the date the previous alteration or remodeling at that location was completed, if the previous alteration or remodeling substantially complied with the franchisor's brand image standards or plans that the franchisor provided or approved;

   43. (qq) notwithstanding the terms of a franchise agreement providing otherwise and subject to Subsection (14):

       1. (i) coerce or require a franchisee, including by agreement, program, or incentive provision, to purchase a good or service, relating to a facility construction, alteration, or remodel, from a vendor that a franchisor or the franchisor's affiliate selects, identifies, or designates, without allowing the franchisee, after consultation with the franchisor, to obtain a like good or service of substantially similar quality from a vendor that the franchisee chooses; or
       2. (ii) coerce or require a franchisee, including by agreement, program, or incentive provision, to lease a sign or other franchisor image element from the franchisor or an affiliate without providing the franchisee the right to purchase a sign or other franchisor image element of like kind and quality from a vendor that the franchisee chooses;
   44. (rr) when providing a new motor vehicle to a franchisee for offer or sale to the public, fail to provide to the franchisee a written disclosure that may be provided to a potential buyer of the new motor vehicle of each accessory or function of the vehicle that may be initiated, updated, changed, or maintained by the franchisor or affiliate through over the air or remote means, and the charge to the customer at the time of sale for such initiation, update, change, or maintenance; or
   45. (ss) fail to provide reasonable compensation to a franchisee for assistance requested by a customer whose vehicle was subjected to an over the air or remote change, repair, or update to any part, system, accessory, or function by the franchisor or affiliate and performed at the franchisee's dealership in order to satisfy the customer.
2. (2) Notwithstanding Subsection (1)(r), a franchisor may authorize or permit a person to perform warranty service repairs on motor vehicles if the warranty services are for a franchisor of recreational vehicles.

3. (3) Subsection (1)(a) does not prevent the franchisor from requiring that a franchisee carry a reasonable inventory of:

   1. (a) new motor vehicle models offered for sale by the franchisor; and
   2. (b) parts to service the repair of the new motor vehicles.
4. (4) Subsection (1)(d) does not prevent a franchisor from requiring that a franchisee maintain separate sales personnel or display space.
5. (5) Upon the written request of any franchisee, a franchisor shall disclose in writing to the franchisee the basis on which new motor vehicles, parts, and accessories are allocated, scheduled, and delivered among the franchisor's dealers of the same line-make.

6. (6)

   1. (a) A franchisor may engage in any of the activities listed in Subsection (1)(u), for a period not to exceed 12 months if:

      1. (i)

         1. (A) the person from which the franchisor acquired the interest in or control of the new motor vehicle dealership was a franchised new motor vehicle dealer; and
         2. (B) the franchisor's interest in the new motor vehicle dealership is for sale at a reasonable price and on reasonable terms and conditions; or

      2. (ii) the franchisor is engaging in the activity listed in Subsection (1)(u) for the purpose of broadening the diversity of the franchisor's dealer body and facilitating the ownership of a new motor vehicle dealership by a person that:

         1. (A) is part of a group that has been historically underrepresented in the franchisor's dealer body;
         2. (B) would not otherwise be able to purchase a new motor vehicle dealership;
         3. (C) has made a significant investment in the new motor vehicle dealership which is subject to loss;
         4. (D) has an ownership interest in the new motor vehicle dealership; and
         5. (E) operates the new motor vehicle dealership under a plan to acquire full ownership of the dealership within a reasonable period of time and under reasonable terms and conditions.
   2. (b) The executive director may, for good cause shown, extend the time limit set forth in Subsection (6)(a) for an additional period not to exceed 12 months.
7. (7) Subsection (1)(ff) does not apply to recreational vehicles.
8. (8) Subsection (1)(ff)(ii) does not prohibit a promotional or incentive program that is functionally available to all competing franchisees of the same line-make in the state on substantially comparable terms.

9. (9) Subsection (1)(ff)(iii) may not be construed to:

   1. (a) permit provision of or access to customer information that is otherwise protected from disclosure by law or by contract between a franchisor and a franchisee; or
   2. (b) require a franchisor to disregard the preference volunteered by a potential customer in providing or directing a lead.
10. (10) Subsection (1)(ii) does not limit the right of an affiliate to engage in business practices in accordance with the usage of trade in which the affiliate is engaged.

11. (11)

    1. (a) Subsection (1)(mm) does not apply to parts or accessories that the franchisee ordered and purchased outside of an automated parts ordering system required by the franchisor.
    2. (b) In determining whether parts or accessories in a franchisee's inventory were specified and sold under an automated ordering system required by the franchisor, the parts and accessories in the franchisee's inventory are presumed to be the most recent parts and accessories that the franchisor sold to the franchisee.

12. (12)

    1. (a) Subsection (1)(nn) does not apply to a good faith settlement of a dispute, including a dispute relating to contract negotiations, in which the franchisee gives a waiver in exchange for fair consideration in the form of a benefit conferred on the franchisee.
    2. (b) Subsection (12)(a) may not be construed to defeat a franchisee's claim that a waiver has been obtained in violation of Subsection (1)(nn).

13. (13)

    1. (a) As used in Subsection (1)(pp):

       1. (i) "Materially alter":

          1. (A) means to make a material architectural, structural, or aesthetic alteration; and
          2. (B) does not include routine maintenance, such as interior painting, reasonably necessary to keep a dealership facility in attractive condition.
       2. (ii) "Penalty or other detriment" does not include a payment under an agreement, incentive, or program that is offered to but declined or not accepted by a franchisee, even if a similar payment is made to another franchisee in the state that chooses to participate in the agreement, incentive, or program.

    2. (b) Subsection (1)(pp) does not apply to:

       1. (i) a program that provides a lump sum payment to assist a franchisee to make a facility improvement or to pay for a sign or a franchisor image element, if the payment is not dependent on the franchisee selling or purchasing a specific number of new vehicles;
       2. (ii) a program that is in effect on May 8, 2012, with more than one franchisee in the state or to a renewal or modification of the program;
       3. (iii) a program that provides reimbursement to a franchisee on reasonable, written terms for a substantial portion of the franchisee's cost of making a facility improvement or installing signage or a franchisor image element; or
       4. (iv) a written agreement between a franchisor and franchisee, in effect before May 8, 2012, under which a franchisee agrees to construct a new dealer facility.

14. (14)

    1. (a) Subsection (1)(qq)(i) does not apply to:

       1. (i) signage purchased by a franchisee in which the franchisor has an intellectual property right; or

       2. (ii) a good used in a facility construction, alteration, or remodel that is:

          1. (A) a moveable interior display that contains material subject to a franchisor's intellectual property right; or
          2. (B) specifically eligible for reimbursement of over one-half the good's cost in accordance with a franchisor or distributor program or incentive granted to the franchisee on reasonable, written terms.

    2. (b) Subsection (1)(qq)(ii) may not be construed to allow a franchisee to:

       1. (i) impair or eliminate a franchisor's intellectual property right; or
       2. (ii) erect or maintain a sign that does not conform to the franchisor's reasonable fabrication specifications and intellectual property usage guidelines.
15. (15) A franchisor may comply with Subsection (1)(rr) by notifying the franchisee that the information in a written disclosure described in Subsection (1)(rr) is available on a website or by other digital means.

Amended by Chapter 280, 2025 General Session