1. (a) False, misleading, or deceptive advertisements. A household goods carrier and its household goods agents may not use any false, misleading, or deceptive advertisements.

2. (b) Print advertisements. A household goods carrier shall include the following information on all print advertisements primarily addressing a local market within this state:

   1. (1) the full business name or assumed name of the household goods carrier as shown on the certificate of registration;
   2. (2) the street address of the household goods carrier's or its agent's place of business in this state; and
   3. (3) the household goods carrier's certificate of registration number in the following form, "TxDMV No. ________".
3. (c) Use of household goods agent's name. A household goods carrier may include the name of its household goods agent as filed with the department in its print advertisements.

4. (d) Websites. A household goods carrier shall provide the following information on the home page or, in the case of a national household goods carrier, the page specific to Texas intrastate household goods operations, on any website operated by or for the household goods carrier:

   1. (1) the household goods carrier's name;
   2. (2) department's toll-free consumer help line as listed on the department's website; and
   3. (3) the household goods carrier's certificate of registration number in the following form, "TxDMV No. ______".

5. (e) Identifying markings on household goods carrier's vehicles.

   1. (1) A household goods carrier or its agent shall display the following information on both sides of the power unit, including power units operated under a short-term lease:

      1. (A) the business name or assumed name of the household goods carrier as it appears on the motor carrier certificate of registration; and
      2. (B) the household goods carrier's registration number as it appears on the motor carrier certificate of registration in the following form, "TxDMV No. _______".
   2. (2) The markings required by this subsection shall have clearly legible letters and numbers at least two inches in height.
   3. (3) This subsection does not apply to vehicles required to comply with Transportation Code, Chapter 642.

Source Note:The provisions of this §218.52 adopted to be effective February 4, 2010, 35 TexReg 663; amended to be effective March 12, 2015, 40 TexReg 1104; amended to be effective February 1, 2017, 42 TexReg 323.