43 Tex. Admin. Code § 215.242
A person advertising motor vehicles shall not use false, deceptive, unfair, or misleading advertising. In addition to a violation of a specific advertising rule, any other advertising or advertising practices found by the Board to be false, deceptive, or misleading, whether or not enumerated herein, shall be deemed violations of the Code, and shall also be considered violations of the general prohibition.
Source Note:The provisions of this §215.242 adopted to be effective February 11, 2010, 35 TexReg 883.