1. (a) General. Dentists shall not represent or advertise the fees they charge in a false or misleading manner. Dentists shall state availability and price of goods, appliances or services in a clear and non-deceptive manner and include all material information to fully inform members of the general public about the nature of the goods, appliances or services offered at the announced price.
2. (b) Fee-Splitting. No dentist or any other licensee or registrant shall divide, share, split or allocate, either directly or indirectly, any fee for dental services, appliances, or materials with another dentist or with a physician, except upon a division of services or responsibility and with the prior knowledge and written approval of the patient.

3. (c) Disclosures. An advertisement which includes the price of dental services shall disclose:

   1. (1) the professional service being offered in the advertisement;
   2. (2) any related services which are usually required in conjunction with the advertised services and for which additional fees may be charged;
   3. (3) a disclosure statement that the fee is a minimum fee and that the charges may increase depending on the treatment required;
   4. (4) the dates upon which the advertised service will be available at the advertised price;
   5. (5) when a service is advertised at a discount, the standard fee of the service and whether the discount is limited to a cash payment; and
   6. (6) if the advertisement quotes a range of fees for a service, the advertisement shall contain all the basic considerations upon which the actual fee shall be determined.

4. (d) A dentist shall not:

   1. (1) represent that health care insurance deductibles or copayments may be waived or are not applicable to dental services to be provided if the deductibles or copayments are required;
   2. (2) represent that the benefits of a health benefit plan will be accepted as full payment when deductibles or copayments are required;
   3. (3) refer to a fee for dental services without disclosing that additional fees may be involved in individual cases, if the possibility of additional fees may be reasonably predicted;
   4. (4) offer a discount for dental services without disclosing the total fee to which the discount will apply; and
   5. (5) represent that services are "free" when there is remuneration by a third-party payor, including Medicaid or Medicare.

Source Note:The provisions of this §108.53 adopted to be effective May 1, 2013, 37 TexReg 9637.