A dentist shall not make any false or misleading communications to the public. Examples of communications to the public that may be false or misleading in any material respect include but are not limited to those that:

1. (1) contain material misrepresentation of fact;
2. (2) omit a fact necessary to make the statement considered as a whole not materially misleading;
3. (3) create an unjustified expectation about results the dentist can achieve;
4. (4) contain a representation or implication that the announced services are superior in quality to those of other dentists which is not subject to reasonable verification by the public;
5. (5) guarantee that a dental patient will be satisfied with the services and/or products received;
6. (6) refer to a fee for dental services without disclosing that additional fees may be involved in individual cases, if the possibility of additional fees may be reasonably predicted; or
7. (7) offer a discount for dental services without disclosing the total fee to which the discount will apply.

Source Note:The provisions of this §108.52 adopted to be effective February 20, 2001, 26 TexReg 1494; amended to be effective December 22, 2010, 35 TexReg 11255.