1. (a) A licensee, or a licensee's employee, agent, or partner may not use or authorize the use of any public communication or advertising containing a false, misleading, deceptive, or fraudulent claim, or indicating the licensee provides services outside the scope of practice.
2. (b) A licensee shall identify the licensee as "doctor of chiropractic," "D.C.," "chiropractic," or "chiropractor" in all public communication or advertising if the licensee uses the term "doctor" or "Dr." in the communication or advertising.
3. (c) An individual may not use the terms "doctor of chiropractic," "D.C.," "chiropractor," or "chiropractic" in any public communication or advertising without holding an active license.
4. (d) A licensee shall identify by name the board certifying the licensee's credentials in any public communication or advertising using the term "Board Certified" or similar term.
5. (e) An unlicensed individual who holds a doctorate of chiropractic degree may use the individual's academic title in public communication or advertising if the individual clearly indicates the individual's status as unlicensed in Texas, such as "DC - retired" or similar language.

6. (f) In any public communication or advertising, if a licensee makes a claim based on a research study, the licensee shall:

   1. (1) clearly identify the research study; and
   2. (2) provide the source of the research study to the Board or the public upon request.
7. (g) In any public communication or advertising, a licensee may not state any service is free unless the communication or advertising clearly states all component services which are included.
8. (h) A licensee shall be responsible for any agent, employee, or partner acting on the licensee's behalf who violates this section.
9. (i) An individual violating this section is subject to disciplinary action.

Source Note:The provisions of this §77.1 adopted to be effective March 15, 2020, 45 TexReg 1713.