1. (a) In order to prohibit false, misleading, or deceptive practices, each licensed funeral home shall select and indicate to the commission the one name under which the funeral home is to be licensed (it may be a trade name), and no licensed funeral establishment may use any name other than the one under which the license is issued by the commission.
2. (b) Names shall be approved by the executive director, and the executive director shall not issue a license with a name that is either deceptively or substantially similar to the name of another licensed funeral establishment in the same county, metropolitan area, or service area unless the funeral establishment with the similar name consents in writing to the use.
3. (c) A denial by the executive director of a funeral establishment name may be appealed, in writing, to the commission, which shall consider the appeal at its next meeting.
4. (d) Nothing in this rule prohibits a licensed funeral establishment from changing names; however, a licensed funeral establishment may not use a new or proposed name unless and until the commission has approved the name and issued a license in that name.

Source Note:The provisions of this §203.29 adopted to be effective February 27, 1996, 21 TexReg 1271.