1. (a) Introduction.

   1. (1) Students need to be critical viewers, consumers, and producers of media. The ability to access, analyze, evaluate, and produce communication in a variety of forms is an important part of language development. High school students enrolled in this course will apply and use their journalistic skills for a variety of purposes. Students will learn the laws and ethical considerations that affect broadcast journalism; learn the role and function of broadcast journalism; critique and analyze the significance of visual representations; and learn to produce by creating a broadcast journalism product. For high school students whose first language is not English, the students' native language serves as a foundation for English language acquisition and language learning.
   2. (2) The essential knowledge and skills as well as the student expectations for Advanced Broadcast Journalism I, II, III, elective courses, are described in subsection (b) of this section.

2. (b) Knowledge and skills.

   1. (1) The student demonstrates knowledge of broadcast journalism. The student is expected to:

      1. (A) identify the historical development of broadcasting from early radio to present day television;
      2. (B) identify the function and role of broadcast media (radio, television) in society;
      3. (C) evaluate the laws and ethical considerations affecting broadcast journalism;
      4. (D) explore the impact of radio and television on society;
      5. (E) identify the role of broadcast media consumers; and
      6. (F) identify the strategies of broadcasting to reach certain audiences, including programming decisions.

   2. (2) The student recognizes how broadcast productions are created and disseminated. The student is expected to:

      1. (A) understand the role of various personnel, including producers, station managers, technical directors, camera operators, and news anchors, in broadcast journalism;
      2. (B) identify technical elements of broadcast production used to create and deliver news such as equipment, camera basics, editing, and captions;
      3. (C) understand the economics of broadcasting such as advertising and public funds; and
      4. (D) demonstrate understanding of how media content is produced by creating and presenting a broadcast journalism product such as a news report, or an interview.

Source Note:The provisions of this §110.64 adopted to be effective September 1, 1998, 22 TexReg 7549.