- (a) This section relates to Alcoholic Beverage Code §102.07(a)(5).
(b) As used in this section:
(1) "Co-pack" means a package:
- (A) originally bundled and supplied by a distiller, brewer, rectifier, wholesaler, class B wholesaler, winery or wine bottler (or an agent, employee or servant of such);
- (B) containing an alcoholic beverage and another item;
- (C) where the package is designed to be delivered intact to the ultimate consumer; and
- (D) where the additional items have no value or benefit to the retailer other than that of having the potential of attracting purchases and promoting sales.
- (2) "Naked bottle" means an alcoholic beverage sold by a wholesaler that is similar in all regards to the alcoholic beverage contained in a co-pack sold by that wholesaler, except that it is not packaged with any other item.
- (c) If any alcoholic beverage is sold by a wholesaler as a "co-pack", no retailer may separate the other packaged item and sell it by any other means other than the way it was originally packaged when received.
- (d) In order to demonstrate that a non-alcoholic beverage item in a co-pack has no unlawful value or benefit to the retailer, a retailer must price and sell a co-pack at a cost/price differential not to exceed the cost/price differential at which the retailer prices and sells a naked bottle received from the same wholesaler.
- (e) Nothing in this section shall preclude a supplier from differentiating in the price of a naked bottle and co-pack during the packaging phase of a co-pack by adding cost to the co-pack and increasing the baseline price of the co-pack offered to wholesalers.
- (f) A retailer may not be forced, induced or persuaded to purchase a prescribed number of co-packs in order to purchase naked bottles, nor may a retailer be forced, induced or persuaded to purchase a prescribed number of naked bottles in order to purchase co-packs.
Source Note:The provisions of this §45.120 adopted to be effective August 1, 1994, 19 TexReg 5631; amended to be effective November 18, 2010, 35 TexReg 10048.