16 Tex. Admin. Code § 45.112
Use of Brand Names and Insignia Restricted
Effective Aug 16, 199924 TexReg 6289Source Note: The provisions of this §45.112 adopted to be effective January 1, 1976; amended to be effective September 18, 1978, 3 TexReg 3096; amended to be effective August 1, 1994, 19 TexReg 5630; amended to be effective August 16, 1999, 24 TexReg 6289.Texas Secretary of State
- (a) This section is promulgated pursuant to the Alcoholic Beverage Code, §108.03.
- (b) Business cards and stationery bearing brand insignia may be used by holders of licenses and permits, except holders of retail licenses and permits. Such business cards and stationery may contain the name and address of the user, the name and address of the firm represented, the brand insignia of any alcoholic beverage which the firm represented or the user is licensed to sell, and any other slogan or trademark which appears on the approved label on such alcoholic beverage, or which slogan or trademark has been approved by the administrator.
- (c) Menu cards, folders, or sheets advertising beer, ale, or malt liquor may be furnished to holders of retail licenses and permits by other license and permit holders, but such menu cards, folders, or sheets, at the time of their delivery to the retailer, shall be entirely blank as to any listing of food or drink items sold or offered for sale by the retailer. The cost of listings on the menu cards, folders, or sheets, food and drink items offered for sale by the retailer shall not be borne by any license or permit holder who is authorized by the code to sell beer, ale, or malt liquor to holders of retail licenses and permits.
- (d) Advertising of alcoholic beverages on the equipment, service or delivery vehicles of a member of the manufacturing or wholesale tiers shall be limited to the brand names or insignia of the alcoholic beverages sold or represented, firm names and addresses of the owners of the vehicles or equipment and such slogans as have been approved by the administrator.
Source Note:The provisions of this §45.112 adopted to be effective January 1, 1976; amended to be effective September 18, 1978, 3 TexReg 3096; amended to be effective August 1, 1994, 19 TexReg 5630; amended to be effective August 16, 1999, 24 TexReg 6289.