As used in §§45.24-45.28 of this title (relating to Advertising: Standards Required; Advertisement Defined; Advertising: Mandatory Statements; Advertising: Lettering; and Advertising: Prohibited Statements), the term "advertisement" includes any advertisement of distilled spirits through the medium of radio broadcast; or of television broadcast; or of newspapers, periodicals, or other publications; or of any sign or outdoor advertisement, or of any other printed or graphic matter, including trade booklets, menus, and wine cards, if such advertisement is in, or is calculated to induce sales in, this state, or is disseminated by mail; except that such term shall not include the following:
- (1) any label affixed to any bottle of distilled spirits; or any individual covering, carton, or other container of the bottle, or any written, printed, graphic, or other matter accompanying the bottle, which constitutes a part of the labeling under §§45.6-45.18 of this title (relating to Label Required; Alteration of Labels; Mandatory Label Information; Labels: Additional Requirements; Labels: Brand Names; Labels: Class and Type; Labels: Name and Address; Labels: Alcoholic Content; Labels: Net Content; Labels: Presence of Neutral Spirits and Coloring, Flavoring, and Blending Materials; Labels: Statements of Age and Percentage; Bottle Cartons, Booklets, and Leaflets; and Labels: Prohibited Practices);
- (2) any editorial or other reading matter in any periodical newspaper, or other publication for which no money or other valuable consideration is paid or promised, directly or indirectly, by any permittee.
Source Note:The provisions of this §45.25 adopted to be effective January 1, 1976.