If the mark is not in standard characters, the application must include a description of the mark. 37 C.F.R. §§2.22(a)(13), 2.37. The applicant must enter the description in the "Description of the Mark" field of the electronic application.

If the applicant makes a good-faith effort to describe the mark, the insufficient information fee will not be required if the description is later amended. See 37 C.F.R. §2.22(b). However, the insufficient information fee will be required if the applicant enters completely inappropriate information in the "Description of the Mark" field. See id.

If the mark includes color, the "Description of the Mark" field must include a statement naming the color(s) and describing where the color(s) appear on the mark. See TMEP §819.02(h) regarding color claims.

See TMEP §§808–808.03(g) for further information about descriptions of the mark.