TMEP § 605.02
The owner of an application or registration may appoint a practitioner(s) qualified to practice under §11.14 of this chapter to represent the owner for all existing applications or registrations that have the identical owner name.
An applicant or registrant may appoint a qualified U.S. attorney to represent the owner for all existing applications or registrations that have the identical owner and qualified attorney. 37 C.F.R. §2.17(d).