Any insurer failing to comply with the requirements of this chapter shall file for approval, prior to its use, any advertisement or solicitation used in connection with the solicitation of a contract of insurance in the state of South Dakota. The standard for approval is this chapter. Unless disapproved within 30 days, the filing shall be deemed approved.

Source: 4 SDR 6, effective August 9, 1977; 12 SDR 151, 12 SDR 155, effective July 1, 1986; 27 SDR 54, effective December 4, 2000; 38 SDR 116, effective January 10, 2012.

General Authority: SDCL 58-33A-7.

Law Implemented: SDCL 58-33-l, 58-33-2 , 58-33-5 , 58-33-6 , 58-33-7 , 58-33-8 , 58-33-38 , 58-33A-11 , 58-33A-12.