N.Y. Comp. Codes R. & Regs. tit. 3, § 79.2
(a) The term advertisement means any information, whether disseminated through print or published material, electronic media, audio or visual material, or descriptive literature used to inform consumers about or induce consumers to apply for a reverse mortgage loan. The term advertisement shall not include:
(i) The term eligible surviving non-mortgagor spouse means the spouse of a mortgagor, who is not also a mortgagor, and who:
(2) was either:
For purposes of this Part: