1. As used in this section:

1. (a) "advertisement" shall mean any notice or communication to the public or any information concerning the gaming-related business of a gaming facility licensee or applicant through broadcasting, publication or any other means of dissemination, including electronic dissemination. Promotional activities are considered advertisements for purposes of this section.
2. (b) "direct advertisement" shall mean any advertisement as described in paragraph (a) of this subdivision that is disseminated to a specific individual or individuals.

2. Advertising shall be based upon fact, and shall not be false, deceptive or misleading, and no advertising by or on behalf of a gaming facility licensee shall:

1. (a) Use any type, size, location, lighting, illustration, graphic depiction or color resulting in the obscuring of any material fact;
2. (b) Fail to clearly and conspicuously specify and state any material conditions or limiting factors;
3. (c) Depict any person under the age of twenty-one engaging in gaming and related activities; or
4. (d) Fail to designate and state the name and location of the gaming facility conducting the advertisement. The location of the gaming facility need not be included on billboards within thirty miles of the gaming facility.

4. Each direct advertisement shall, clearly and conspicuously, describe a method or methods by which an individual may designate that the individual does not wish to receive any future direct advertisement.

1. (a) The described method must be by at least two of the following:

   1. (1) Telephone;
   2. (2) Regular U.S. mail; or
   3. (3) Electronic mail.
2. (b) Upon receipt of an individual's request to discontinue receipt of future advertisement, a gaming facility licensee or applicant shall block the individual in the gaming facility licensee's database so as to prevent the individual from receiving future direct advertisements within fifteen days of receipt of the request.