12.2.7.10

Comparison to seller’s future prices: It is an unfair and deceptive practice for a seller to advertise an introductory offer or to compare its current price for a good with the price at which the good will be offered in the future, unless both of the following requirements are met:

1. A. the future price takes effect within a reasonable time not to exceed 30 days after the introductory offer of price comparison is first published; and

2. B. after the end of the introductory sale, the advertised future price of the good becomes the seller’s regular and customary price.

   [7/15/98; 12.2.7.10 NMAC - Rn, 1 NMAC 2.7.10, 02/14/08]