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New Mexico Administrative Code
Title 12
Chapter 2
Part 7
Comparative Price Advertisements and Savings Claims for the
State of New Mexico
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1
Issuing agency
2
Scope
3
Statutory authority
4
Duration
5
Effective date
6
Objective
7
Definitions
8
Identification of basis for price comparison required
9
Comparison to seller’s own former price
10
Comparison to seller’s future prices
11
Use of list price or similar comparisons
12
Comparison to competitor’s price
13
Unfair or deceptive trade practice to advertise or otherwise represent a sale using a fictitious regular price
14
Price negotiations
15
Bargain offers based on the purchase of other goods and use of the word “free”
16
Use of sale terminology
17
Evidence of advertised value or bargain required
18
Use of the term “wholesale”
19
Severability
20
Reserved
Repealed