PURPOSE: This rule provides information concerning obtaining, maintaining, and cost for logo signing.

1. (1) Requests for space on the service sign panels will be submitted by the owner or authorized representative of a qualified business.
2. (2) Only six (6) logos for gas, food, lodging, camping and tourist attraction will be available at any location. When two (2) types of specific services are combined on a single specific service panel, a maximum of three
3. (3) logo signs may be displayed from each of the two (2) specific services represented on the combination specific service panel.

4. (3) If the requests to place business (logo) signs on specific service sign panels exceed the available space, the following criteria shall be used to determine the allocation of spaces:

   1. (A) Businesses nearest to the interchange or intersection will be given priority. Nearest, or closer, as used in this rule shall be determined as in 7 CSR 10-9.050(4)(H), that is, measured along the roadway centerline from the centerline intersection of the crossroad and interstate or primary route to the nearest edge of business structure projected at a right angle to the roadway centerline;
   2. (B) The first six (6) qualified applicants for gas, food, lodging, camping and tourist attractions shall be selected to place their logos on the specific service sign. When tourist attraction and another logo are combined on a single specific service sign, the first three (3) qualified tourist attraction and first three (3) of the other logo that share the same specific service sign shall be selected; and
   3. (C) Once all allowed similar type businesses are posted on the specific service sign panels at an interchange, other similar type businesses that are on the waiting list that are closer to the interchange shall have priority over the business furthest from the interchange that is also on the waiting list.
5. (4) If trailblazer signs are required for a qualified business, they shall be installed at the same time or prior to the installation of the business (logo) sign on the specific service sign panels. The district shall determine if trailblazer signs are necessary and approve locations, if appropriate.
6. (5) Any service sign panels that are destroyed or damaged shall be repaired or replaced by the department within four (4) weeks after damage occurs.
7. (6) The breakaway mechanism will be inspected annually by the department for any dirt or other obstruction that may interfere with its working.
8. (7) Specific service, trailblazer and supplemental directional signs involved in highway improvements will be relocated by the department.
9. (8) The owner of any business (logo) sign will be notified by certified mail a minimum of thirty (30) days in advance of the permanent removal of their sign (logo) for any cause.

10. (9) Business (logo) signs may be removed for any of the following and no fees shall be refunded:

    1. (A) Failure to pay rental fee;
    2. (B) Failure to meet the minimum requirements for each type of business sign set forth by these rules;
    3. (C) Delinquency as to any of the previously mentioned violations; and
    4. (D) A logo sign removed for any of the previously mentioned reasons shall be charged a department approved fee for installation. This fee will not apply for replacement of damaged signs or covering of seasonal business signs.
11. (10) If a business is closed due to fire, accident, remodeling or other emergency for more than seven (7) but not more than ninety
12. (90) days, the business (logo) sign shall be covered to prevent inconveniencing the traveling public. The business shall not lose its priority or be required to reapply prior to the normal expiration of its contract. Extensions of time beyond ninety (90) days may be granted; however, an owner who, due to his/her own negligence, fails to open within the ninety (90)-day period, may lose his/her right to occupy the specific service sign panel. The lease agreement will not be extended due to fire, accident, remodeling or other emergency.
13. (11) The business (logo) sign for a campground or tourist attraction shall be covered or removed and subsequently reinstalled if the campground or tourist attraction is closed during the winter months.
14. (12) Existing motorist service signs will remain in place regardless of the installation of logo signs.
15. (13) The annual business sign fee to be paid by the qualified business for placing business (logo) signs on specific service sign panels and supplemental direction signs shall include, but not be limited to, the fair market rental value of the specific service sign and supplemental direction sign panel, fabrication, erection, maintenance or servicing of specific service, supplemental direction signs and business (logo) signs. The fee for each space on the specific service sign and supplemental direction sign panel shall be the same for all businesses. A lease agreement with the qualified business shall be executed for a term of not less than two (2) years nor more than five (5) years. Leases shall be paid on an annual basis regardless of the lease term unless otherwise approved by the department.
16. (14) The district will review all proposed locations for specific service sign and supplemental direction sign panels to determine if there is a conflict with existing signs or future sign installations. The district or department may investigate businesses for compliance with state statutes and these rules. 7 CSR 10-9
17. (15) Rented or leased space for a business logo may only remain blank at the request of the renter for a period of ninety (90) days or as otherwise approved by the department.

AUTHORITY: Art. IV, section 29, Mo. Const., section 226.535, RSMo 1994,* 23 United States Code Section 131(f). Original rule filed Feb. 10, 1989, effective Aug. 29, 1990. Rescinded and readopted: Filed Jan. 3, 1991, effective June 10, 1991. Amended: Filed Sept. 15, 1998, effective April 30, 1999. *Original authority 1972.