PURPOSE: This rule provides definitions of terms.

1. (1) “Administration” shall mean a business which is responsible for the administration of the logo program for the department.
2. (2) “Business (logo) signs” shall mean a sign which may display the name, brand, symbol, trademark or a combination of these of a qualified business shown on a separate panel which is attached to a specific service sign or supplemental directional sign.
3. (3) “Department” shall mean the Missouri Department of Transportation. 7 CSR 10-9
4. (4) “District office” shall mean the headquarters of any one (1) of the ten (10) geographical subdivisions of the Missouri Department of Transportation. The district office may be referred to as district.
5. (5) “Gore” shall mean the area immediately beyond the divergence of two (2) traveled ways bounded by the edges of those traveled ways.
6. (6) “Interchange” shall mean a system of interconnecting roadways in conjunction with one (1) or more grade separations that provides for the movement of traffic between two
7. (2) or more roadways or highways on different levels.
8. (7) “Interstate highway system” shall mean the national system of interstate and defense highways located in Missouri as officially designated by the Missouri Highways and Transportation Commission in accordance with Title 23 of the United States Code.
9. (8) “Notice” shall mean notification by certified mail.
10. (9) “Owner” shall mean the holder of a fee title or the holder of a leasehold estate from the owner of real property.
11. (10) “Primary highway system” shall mean designated highways within the primary system that have interchanges at crossroads and streets rather than at grade intersections.
12. (11) “Qualified business” shall mean a business furnishing gas, food, lodging, camping, pharmaceuticals or tourist attraction which meets the criteria established by these rules.
13. (12) “Responsible owner” shall mean a person or agent other than an owner who operates a qualified business and who has authority to enter into agreements relevant to matters covered by these rules.
14. (13) “Specific service signs” shall mean background signs for which one (1) or more separate business (logo) signs may be attached and are located adjacent to the main line of the highway.
15. (14) “Supplemental directional signs” shall mean specific service signs bearing separately affixed business (logo) signs located adjacent to an exit ramp. Mileage plates shall be installed below each logo sign if the distance to the qualifying business is a quarter of a mile or greater.

16. (15) “Tourist attraction” shall mean a business or location, and shall include one (1) or more of the following categories, which are not presently utilizing traffic generator guide signing:

    1. (A) Natural phenomenon. A feature created by nature. Examples may include, but are not limited to, unusual rock formations, caves, geysers and waterfalls;
    2. (B) Historic site or district. Shall include a structure, site or district that has definite historical significance, as determined by the Missouri Historical Society, as a historic attraction and is listed on the National Register of Historical Places;

    3. (C) Cultural site. Shall include any facility for the performing arts, exhibits, or concerts that is open to all age groups.

       1. 1. Museum. A facility open to the pub-

lic at least one hundred (100) days per year, in which works of artistic, historical, or scientific value are cared for and exhibited to the public;

1. (D) Educational site.

   1. 1. Zoological or botanical park. A

facility in which living animals, insects, or plants are kept and exhibited to the public.

1. 2. Winery or brewery. A licensed site

which produces a minimum of five hundred (500) gallons of wine and/or beer per year. Open to the public for guided tours. Tasting and sales a minimum of three hundred twenty (320) hours per year and provide an educational format for informing visitors about wine and beer processing;

1. (E) Area of natural beauty or scenic beauty. A naturally occurring area of outstanding interest to the general public. Examples may include, but are not limited to, state or national parks, wilderness areas, mountain ranges, lakes, rivers, canyons, and similar areas; and

2. (F) Recreational site.

   1. 1. Recreational area. An area that

includes, but is not limited to, bicycling, boating, fishing, hiking, rafting, picnicking, snowmobiling, or cross country skiing.

1. 2. Amusement parks. A permanent area

which is open to the general public for three (3) or more of the following activities: picnicking, hiking, swimming, boating, entertainment rides, food services, etc. In operation more than three (3) months per year.

1. 3. Arenas. A stadium, sports complex,

auditorium, fairgrounds, civic or convention center or racetrack which has a capacity of at least five thousand (5,000) seats and is holding events on at least ninety (90) days of the year.

1. 4. Golf courses. A facility open to the

public and offering at least nine (9) holes of play. Miniature golf courses, driving ranges, chip-and-putt courses and indoor golf shall not be eligible.

1. (16) “Trailblazer signs” shall mean business (logo) signs located along the route leading from the interstate or primary highway to qualified businesses and shall show direction by an arrow. Legal, off-premises, directional outdoor advertising may be substituted for trailblazer signs if erected prior to the installation of the logo signs.
2. (17) “Traveled way” shall mean the through traffic lanes of the interstate and primary highway system and shall include exit and entrance ramps and acceleration/deceleration lanes.
3. (18) “Visible” shall mean that the message or advertising content of a sign, display or device is capable of being seen without visual aid by a person of normal visual acuity. A sign shall be considered visible even though the message or advertising content may be seen but not read.

AUTHORITY: Art. IV, section 29, Mo. Const., section 226.535, RSMo 2000* and 23 United States Code Section 131(f). Original rule filed Feb. 10, 1989, effective Aug. 29, 1990. Rescinded and readopted: Filed Jan. 3, 1991, effective June 10, 1991. Amended: Filed Sept. 15, 1998, effective April 30, 1999. Amended: Filed March 9, 2005, effective Sept. 30, 2005.

*Original authority: 226.535, RSMo 1972.