PURPOSE: This rule provides information concerning obtaining, maintaining, and cost for tourist oriented directional signing.

1. (1) The program manager, in conjunction with their marketing process, shall establish an application procedure for interested tourist oriented activities. Such procedure shall be approved by the director prior to implementation.
2. (2) Tourist oriented activities interested in participating in the Tourist Oriented Directional Signing (TODS) Program shall apply directly to the program manager.
3. (3) The program manager shall document and maintain records of all tourist oriented activities who are contacted or who contact the program manager regarding participation in the TODS Program.
4. (4) Fees assessed to eligible attractions for participating in the TODS Program shall be as set forth in writing by the program manager and shall be uniform for all eligible attractions. The program manager shall not revise the fees charged to eligible attractions for participation in the TODS Program without prior approval of the director. The fees shall be based on the actual cost of establishing, operating, and administering the program, including processing applications for right-ofway permits and providing necessary services for installing, maintaining, repairing, removing, and replacing signs for one consecutive twelve (12)-month period. In addition, the fee shall include all direct and indirect costs which shall include but not be limited to, the cost of capital, insurance, directional signs, sign supports, design, removal or relocation of other signs and off-season covering.
5. (5) The fees shall be established on a per sign basis. The fee for intersection and/or advance signs shall be identical. The fee for trailblazing signs is in addition to the fee for intersection/advanced signs and will only be assessed to those eligible attractions requiring trailblazing signs. The fee for symbols and/or logos is in addition to the fee for intersection/advanced or trailblazing signs and will only be assessed to those eligible attractions requesting the display of their logo and/or symbol.
6. (6) The operator of any participating attraction for which an advertising agreement is in effect must immediately notify the program manager for cancellation if the eligible attraction ceases to be such an attraction.

7. (7) At the end of their business season, eligible attractions not open year-round shall have a panel with the word “Closed” placed on their sign(s) by the program manager.

   1. (A) Eligible attractions for which no TODS are displayed on an intersection leg due to insufficient space, shall not have TODS displayed during the off-season of an eligible attraction for whom signs are displayed.
   2. (B) It shall be the responsibility of the eligible attraction to notify the program manager to install the closed panel on their TODS at the beginning of a closed season and to remove the panel at the beginning of the open season.
   3. (C) If an eligible attraction is closed for more than two (2) weeks during the normal business season, a panel with the word “Closed” shall be placed on the sign(s). It shall be the responsibility of the eligible attraction to notify the program manager of any such closure.
   4. (D) It shall be the responsibility of the program manager to monitor seasonal eligible attractions to make sure their signs are properly displayed.

AUTHORITY: Art. IV, section 29, Mo. Const., sections 226.020 and 226.525, RSMo 1994 and 226.130, RSMo Supp. 1998.* Original rule filed Feb. 8, 1999, effective Sept. 30, 1999. *Original authority: 226.020, RSMo 1939; 226.130, RSMo 1939, amended 1993, 1995; and 226.525, RSMo 1972.