PURPOSE: This rule provides definitions of terms.

PUBLISHER’S NOTE: The secretary of state has determined that the publication of the entire text of the material which is incorporated by reference as a portion of this rule would be unduly cumbersome or expensive. This material as incorporated by reference in this rule shall be maintained by the agency at its headquarters and shall be made available to the public for inspection and copying at no more than the actual cost of reproduction. This note applies only to the reference material. The entire text of the rule is printed here.

1. (1) “Advance TODS Sign” – a Tourist Oriented Directional Signing (TODS) sign placed in advance of the normal TODS sign.
2. (2) “Alternate fuel” – a fuel type other than gasoline or diesel that can be used to power a vehicle on the highway and includes, but is not limited to, ethanol blended gasoline (E- 85), biodiesel (B-20), Compressed Natural Gas (CNG), propane, or electric vehicle charging (EV).
3. (3) “Cave” – a state approved cave which has complied with all necessary requirements of the Division of Labor Standards’ Mine Inspection Section and possesses a current certificate of annual inspection furnished and approved by that division.
4. (4) “College Emblem Sign” – a supplemental guide sign displaying emblem panels of up to six (6) colleges or universities meeting the criteria in this rule on emblem panels. Up to two (2), three (3), or six (6) college emblem panels may be displayed on a sign with the sign size being based solely on the potential number of schools that may request signs at a given interchange.
5. (5) “College Traffic Generator Sign” – a supplemental guide sign displaying the name and logo of up to three (3) colleges or universities meeting the criteria in this rule.
6. (6) “Commercial Activity” – any business or service activity generally recognized as commercial by zoning authorities in this state.
7. (7) “Commission” – the Missouri Highways and Transportation Commission.
8. (8) “Crossroad” – the roadway that intersects the main roadway.
9. (9) “Department” – the Missouri Department of Transportation.
10. (10) “Emblem Panel” – a panel which may display the name, logo, or a combination of both for a college or university meeting the criteria in this rule which is attached to a mainline sign or ramp sign or on a standalone trailblazer sign.
11. (11) “Exit Ramp” or “Ramp” – the connective roadway between the mainline and the crossroad at an interchange.
12. (12) “Expressway” – a divided highway with limited numbers of at-grade accesses.
13. (13) “Fee” – the amount of money assessed a qualified entity for participation in one (1) of the signing programs, which is paid prior to signs being installed.
14. (14) “First Connection” – the sign location in advance of the intersection where motorists turn off of the state highway system to arrive at the destination being signed for.
15. (15) “Freeway” – a divided highway where access is fully controlled by interchanges.
16. (16) “General Service Sign” – a sign with white legend on blue background depicting the standard symbol for an alternate fuel that meets the department’s standards.
17. (17) “Gore” – the area immediately beyond the divergence point of the mainline highway and the exit ramp bounded by the edges of those traveled ways.
18. (18) “Interchange” – an intersection that connects two (2) or more interconnecting roadways through the use of one (1) or more grade separations that pro vides for the move- 7 CSR 10-17

ment of traffic between the interconnecting roadways on differ ent elevations allowing uninterrupted flow of the mainline highway.

1. (19) “Intersection” – the at-grade crossing of two (2) public roadways where the intersecting roadways are at the same elevations and are controlled by regulatory signs or traffic signals.
2. (20) “Interstate” – the national system of interstate and defense highways located in Missouri as officially designated by the Missouri Highways and Transportation Commission in accordance with Title 23 of the United States Code, Sections 101 and 103, which is incorporated by reference and made a part of this rule as published by the United States Government Publishing Office, 732 North Capitol Street, NW, Washington, DC 20401- 0001, effective October 1, 2016. This rule does not incorporate any later amendments or additions.
3. (21) “Logo Panel” – a panel which may display the name, brand, symbol, trademark, or a combination of these of a qualified entity which is attached to a mainline sign or ramp sign or serves as a stand-alone trailblazer sign when a directional arrow is installed below it.
4. (22) “Logo Program” or “Logos” – a specific service signing program that provides directional signing to businesses which offer motorist services (gas, food, lodging, camping, and twenty-four- (24-) hour pharmacy) and tourist attractions.
5. (23) “Mainline Highway” or “mainline” – the primary travel lanes of the interstate, freeway, or expressway.
6. (24) “Mainline Sign” – the sign installed in advance of an interchange along the mainline of an interstate, freeway, or expressway informing motorists what services or attractions are accessible from that particular interchange.

7. (25) “Motorist Services” – a business which provides one (1) or more of the following services: gas, food, lodging, camping, or twenty-four- (24-) hour pharmacy. Signing for motorist services is limited to the Logo and TODS programs and meets the following criteria:

   1. (A) Gas and diesel vehicular service stations shall provide fuel, oil, water, air, restroom facilities, drinking water, a telephone available to the public for emergencies, and be in continuous operation at least twelve
8. (12) hours a day, seven (7) days per week. Alternate vehicle fuels availability at these sites can be displayed as a secondary message at the bottom of a Logo panel or within the TODS sign legend. If this information cannot be displayed as part of the Logo or TODS sign, it may be displayed as a general service sign placed below the gas Logo mainline and ramp signs or below the TODS sign for the facility offering the alternate fuel. A maximum of two (2) signs may be displayed below a TODS sign, one (1) attached to each of the TODS sign posts. When general service signs are used, the fuel station shall be within three

9. (3) miles of the interchange, located along the crossroad of the interchange, be clearly visible from the crossroad, with the availability of the alternate fuel clearly identified on the on-premise signing of the fuel station. The distance to the service fuel station will be displayed along with the general service logo where the distance is greater than one (1) mile;

   1. (B) Electric Vehicle Charging (EV) sites shall be equipped with level two (2) or level

10. (3) systems compatible with all electric vehicles, have the capacity to charge a minimum of two (2) vehicles at the same time, and be available to any user regardless if the user is a patron of the site offering the EV charging station. EV availability may be displayed as a supplemental message at the bottom of a Logo panel or within a TODS sign legend for any of the program categories as long as the site meets all the minimum qualifications for the category;

    1. (C) Food and restaurant facilities shall be approved and/or licensed by the state or political entity having jurisdiction and be in continuous operation to serve a minimum of two (2) meals a day (breakfast, lunch, and/or dinner), six (6) days a week, be open to the public a minimum of ten (10) hours per day, have accommodations to seat a minimum of twenty

11. (20) guests at tables indoors or a minimum of ten (10) drive-up ordering/eating stations, and provide restroom facilities and a telephone available to the public for emergencies;

    1. (D) Lodging, motel, and hotel facilities shall be approved and/or licensed by the state agency or political entity having jurisdiction, have a minimum of ten (10) rooms and sufficient off street parking, have telephones available for public use, and be open twenty-four

12. (24) hours a day, seven (7) days a week;

    1. (E) Camping and campground facilities shall be approved and/or licensed by the state agency or political entity having jurisdiction, provide modern sanitary facilities and drinking water, provide a minimum of twenty (20) camping and parking spaces, and be open twenty-four (24) hours a day, seven (7) days a week for a minimum of six (6) consecutive months per year. Signing for campgrounds operated on a seasonal basis will be covered with a blue background aluminum panel of appropriate size or removed from the sign during the off season; and
    2. (F) Twenty-four- (24-) hour pharmacies shall be continuously operated twenty-four
13. (24) hours per day, seven (7) days per week, and have a state-licensed pharmacist on duty at all times.
14. (26) “Owner” – the holder of a fee title or the holder of a leasehold estate from the owner of real property representing the qualified entity.
15. (27) “Participation Agreement” – a contract between the program manager and each eligible entity participating in the programs outlined in this rule.
16. (28) “Primary College/University Site” - the site that represents the institutional home of a college/university located in the state of Missouri, but not meeting the definition of the traditional college campus.
17. (29) “Program Manager” – a person representing the company awarded the administrative services contract for the purpose of operating the Logo, TODS, and Traffic Generator Programs and is authorized by the department to sign a participation agreement for marketing, management, installation, and maintenance of signs for these programs in accordance with these rules.

18. (30) “Qualified Entity” – a site that meets one (1) of the following categories and meets all of the criteria listed in this rule:

    1. (A) A tourist oriented activity;
    2. (B) A motorist service;
    3. (C) A state or federal agency which owns and operates a site offering recreational activities, sites of historical significance, or manages public lands open to the public;
    4. (D) A state-operated correctional facility;
    5. (E) A Welcome Center Affiliate; and
    6. (F) A college or university, satellite campus, or community college which offers faceto-face classroom education as the primary purpose of the site.
19. (31) “Ramp Sign” – the supplemental guide for the Logo or Traffic Generator Program installed along the interchange ramp providing directional information for each service or attraction accessible from that particular interchange.
20. (32) “Ramp Terminal” – the intersection of the exit ramp and the crossroad. Transportation Commission
21. (33) “Rural Area” – an area in which the population is equal to or less than five thousand (5,000) persons.
22. (34) “Satellite College/University Site” – a branch site of a college/university that is physically located at a distance from the primary university or college. The primary campus may be located in a different city or state from the traditional college/university campus or the primary college/university site.
23. (35) “Second Connection” – the sign location in advance of the intersection or interchange where motorists turn to access the state highway where first connection signing is provided.
24. (36) “Specific Service Sign” – a supplemental guide sign displaying Logo panels for specific businesses that provide eligible motorist services or tourist attractions as outlined in this rule.
25. (37) “Standard” – the department’s Standard Plans for Highway Construction and/or Standard Specifications for Highway Construction and/or policies found in the Engineering Policy Guide.
26. (38) “Third Connection” – the sign location in advance of the intersection or interchange where motorists turn to access the state highway where second connection signing is provided.
27. (39) “TODS Program” or “TODS” – Tourist Oriented Directional Signing, a signing program, which provides directional signs to tourist oriented activities and motorist services in the state of Missouri meeting the criteria of this rule.
28. (40) “TODS Sign” – a sign displaying the name of qualified entities that provide eligible tourist attractions or motorist services as outlined in this rule displayed as a stand-alone sign or as part of a TODS sign assembly.
29. (41) “Tourist Attraction” – a tourist oriented activity where the site’s primary function, or offering, is as a natural phenomenon, historic site, cultural site, museum, educational site, area of natural beauty, recreational site, or memorial monument as defined below, and a major portion of whose income or visitors are derived during the normal business season from motorists. Attendance in any consecutive twelve- (12-) month period shall meet or exceed the minimum requirements established in this rule for the Logo, TODS, or Traffic Generator programs and be open for business at least four (4) hours per day, at least five (5) days per week with at least one
30. (1) day being a Saturday or Sunday unless otherwise indicated in this rule, have public restroom facilities, and a minimum of ten

31. (10) parking accommodations.

    1. (A) “Natural phenomenon” – a feature created by nature. Examples may include, but are not limited to, unusual rock formations, caves, geysers, or waterfalls.
    2. (B) “Historic site” – a structure, site, or district that has definite historical significance and shall be listed on the National Register of Historic Places.
    3. (C) “Cultural site” – any facility for the performing arts, exhibits, or concerts that is open to all age groups.
    4. (D) “Museum” – a facility open to the public at least one hundred (100) days per year, in which works of artistic, historical, or scientific value are cared for and exhibited to all age groups.

    5. (E) “Educational site” - sites which include:

       1. 1. “Zoological” or “botanical park” – a

facility in which living animals, insects, or plants are kept and exhibited to the public;

1. 2. “Facility tours” – regularly scheduled

tours of plants, factories, working farms, or institutions where the tours are conducted on a regularly scheduled daily basis for the general public without the need for reservations conducted during normal working hours of the facility. Tours shall be a minimum of thirty (30) minutes in duration, be educational in format, informing the public how the products from the facility are produced or grown, and be made known to the general public by posting the information on the facility website, pamphlets and brochures, or anywhere the hours of operation for the facility can be found. Retail outlets who do not fabricate or grow their products do not qualify; and 3.“Wineries” or “breweries” – a licensed site which produces a minimum of five hundred (500) gallons of wine and/or beer per year, which is open to the public for guided tours, tasting, sells a minimum of one hundred (100) days per year, and meet the requirements defined under “facility tours.”

1. (F) “Area of natural beauty” – a naturally occurring area of outstanding interest to the general public. Examples may include, but are not limited to, state or national parks, wilderness areas, lakes, rivers, canyons, or similar areas.

2. (G) “Recreational Site” - sites which include:

   1. 1. “Recreational area” – an area that

includes, but is not limited to, bicycling, boating, fishing, swimming, hiking, rafting, picnicking, snowmobiling, cross country skiing, or snow skiing;

1. 2. “Amusement parks” – a permanent

area which is open to the gener al public offering entertainment including, but not limited to, games, rides, and/or food services for all ages and is in operation more than three (3) consecutive months per year;

1. 3. “Arenas” – a stadium, sports com-

plex, auditorium, fairgrounds, civic or convention center, or racetrack which have at least seating for five thousand (5,000) people holding public events open to all groups on at least one hundred (100) days of the year;

1. 4. “Golf course” – a facility open to the

public and offering at least nine (9) holes of play;

1. 5. “Sports complex” - an outdoor facil-

ity offering a large group of fields and/or courts where multiple games can be played at the same time. These complexes typically support one (1) or more of, but not limited to, the following sports: soccer, baseball, softball, basketball and/or tennis; and

1. 6. “Excursion gambling boat” – a boat,

ferry, or other facility licensed by the gaming commission on which gambling games are allowed.

1. (H) “Memorial Monuments” - a statue, obelisk, landmark, or other structure which commemorates a person, group, or event of regional, state, or national significance. Memorial monument sites shall meet the minimum qualifications of the TODS, Logo, or Traffic Generator program to qualify for a supplemental guide sign.

1. (42) “Traditional College/University Campus” - the land on which the institutional home of a college/university and its related buildings are situated. The campus will be comprised of a series of buildings on one (1) piece of property owned and operated by the college/university, typically in a park-like setting. The buildings will serve as, but not limited to, administration, classrooms, labs, auditoriums, and/or stadiums. Garages, maintenance buildings, or other buildings not supporting education are not considered related buildings to qualify as a campus.
2. (43) “Traffic Generator” – a qualified entity meeting the criteria of a tourist attraction, but not including, golf courses or excursion gambling boats.
3. (44) “Traffic Generator Program” – a supplemental guide sign program, which provides guidance to qualified entities, schools, governmental agencies, and colleges.
4. (45) “Traffic Generator Sign” – a supplemental guide displaying the name and logo, when 7 CSR 10-17

permissible in this rule, of the qualified entity.

1. (46) “Trailblazer Sign” – a sign with an arrow and site name/logo information which provides directional information for any necessary turns from the furthest extent of the signing to the qualified entity’s location. Legal, off-premises, directional outdoor advertising may be substituted for trailblazer signs if erected prior to the installation of a Logo or TODS sign.
2. (47) “Urban Area” – an area in which the population is greater than five thousand (5,000) persons.
3. (48) “Visible” – an unobstructed view of the on premise sign of a site by a motorist who is able to see and recognize the site as the destination they are seeking in sufficient time to safely make the necessary maneuvers to access the facility.
4. (49) “Welcome Center Affiliate” – a local chamber of commerce, a local convention and visitor bureau, or an institution of higher education with an established tourism curriculum which serves to increase the number of welcome centers in Missouri without expending state funds meeting the criteria of this rule.

AUTHORITY: Art. IV, section 29, Mo. Const., section 226.535, RSMo 2016* and 23 United States Code Section 131(f). Material in this rule originally filed as 7 CSR 10-9, 7 CSR 10-17, and 7 CSR 10-22. Original rule filed Nov. 14, 2014, effective June 30, 2015. Amended: Filed Oct. 6, 2017, effective May 30, 2018.

*Original authority: 226.535, RSMo 1972.