Mo. Code Regs. Ann. tit. 20, § 100-6.100
PURPOSE: The purpose of this rule is to effectuate, interpret, and carry out the provisions of section 362.422, RSMo, regarding the disclosure of nonpublic personal information in violation of Title V of the Gramm- Leach-Bliley Financial Modernization Act of 1999.
(1) Definitions. As used in this rule, unless the context requires otherwise:
(B) “Clear and conspicuous” means that a notice is reasonably understandable and designed to call attention to the nature and significance of the information in the notice. For example:
ably understandable if it—
notice in clear, concise sentences, paragraphs, and sections;
or bullet lists whenever possible;
words and active voice whenever possible;
business terminology whenever possible; and
cise and readily subject to different interpretations;
attention to the nature and significance of the information in it if the licensee—
call attention to the notice;
are easy to read;
line spacing;
words; and
licensee’s notice with other information, uses distinctive type size, style, and graphic devices, such as shading or sidebars;
web page, the licensee designs its notice to call attention to the nature and significance of the information in it if the licensee uses text or visual cues to encourage scrolling down the page, if necessary, to view the entire notice and ensure that other elements on the web site (such as text, graphics, hyperlinks, or sound) do not distract attention from the notice, and the licensee either—
consumers frequently access, such as a page on which transactions are conducted; or
sumers frequently access, such as a page on which transactions are conducted, that connects directly to the notice and is labeled appropriately to convey the importance, nature, and relevance of the notice;
(F) “Consumer” means an individual who seeks to obtain, obtains, or has obtained an insurance product or service from a licensee that is to be used primarily for personal, family, or household purposes, and about whom the licensee has nonpublic personal information, or that individual’s legal representative. For example:
lic personal information to a licensee in connection with obtaining, or seeking to obtain, financial, investment, or economic advisory services relating to an insurance product or service is a consumer regardless of whether the licensee establishes an ongoing advisory relationship;
the inception of insurance coverage is a licensee’s consumer;
another financial institution is not a licensee’s consumer solely because the licensee is acting as agent for, or provides processing or other services to, that financial institution;
sumer if:
A. The individual is:
policy underwritten by the licensee;
policy or certificate issued by the licensee;
under an insurance policy or an annuity, 20 CSR 100-6
respectively, issued by the licensee;
covered under a mortgage insurance policy; and
personal financial information about the individual to a nonaffiliated third party other than as permitted under subsections (4)(A), (4)(B), and (4)(C) of this rule;
the initial, annual, and revised notices under subsections (2)(A), (2)(B), and (2)(E) of this rule to the plan sponsor, group, or blanket insurance policyholder, or group annuity contractholder, and further provided that the licensee does not disclose to a nonaffiliated third party nonpublic personal financial information about such an individual other than as permitted under subsections (4)(A), (4)(B), and (4)(C) of this rule, an individual is not the consumer of the licensee solely because he or she is:
an employee benefit plan that the licensee administers, or sponsors, or for which the licensee acts as a trustee, insurer, or fiduciary;
insurance policy or group annuity contract issued by the licensee;
graphs (1)(F)5.A. and (1)(F)5.B. are consumers of a licensee if the licensee does not meet all the conditions of paragraph (1)(F)5. In no event shall the individuals, solely by virtue of the status described in subparagraphs (1)(F)5.A. and (1)(F)5.B. of this subsection, be deemed to be customers for purposes of this rule;
sumer solely because he or she is a beneficiary of a trust for which the licensee is a trustee;
sumer solely because he or she has designated the licensee as trustee for a trust;
(H) “Control” means:
twenty-five percent (25%) or more of the outstanding shares of any class of voting security of the company, directly or indirectly, or acting through one (1) or more other persons;
tion of a majority of the directors, trustees, or general partners (or individuals exercising similar functions) of the company; or
indirectly, a controlling influence over the AND INSURANCE
management or policies of the company, as the director determines;
(J) “Customer relationship” means a continuing relationship between a consumer and a licensee under which the licensee provides one or more insurance products or services to the consumer that are to be used primarily for personal, family, or household purposes.
tionship with a licensee if—
holder of an insurance product issued by or through the licensee; or
investment, or economic advisory services relating to an insurance product or service from the licensee for a fee.
ing relationship with a licensee if—
ance but does not purchase the insurance;
airline travel insurance in an isolated transaction;
rent policyholder of an insurance product or no longer obtains insurance services with or through the licensee;
claimant under a policy and has submitted a claim under a policy choosing a settlement option involving an ongoing relationship with the licensee;
claimant under a policy and has submitted a claim under a policy choosing a lump sum settlement option;
expired, or otherwise inactive or dormant under the licensee’s business practices, and the licensee has not communicated with the customer about the relationship for a period of twelve (12) consecutive months, other than annual privacy notices, material required by law or rule, communication at the direction of a state or federal authority, or promotional materials;
annuitant under an insurance policy or annuity, respectively, but is not the policyholder or owner of the insurance policy or annuity; or
individual’s last known address according to the licensee’s records is deemed invalid. An address of record is deemed invalid if mail sent to that address by the licensee has been returned by the postal authorities as undeliverable and if subsequent attempts by the licensee to obtain a current valid address for the individual have been unsuccessful;
(K) “Financial institution” means any institution the business of which is engaging in activities that are financial in nature or incidental to such financial activities as described in section 4(k) of the Bank Holding Company Act of 1956 (12 U.S.C. 1843(k)).
1. Financial institution does not include:
to any financial activity that is subject to the jurisdiction of the Commodity Futures Trading Commission under the Commodity Exchange Act (7 U.S.C. 1 et seq.);
Corporation or any entity charged and operating under the Farm Credit Act of 1971 (12 U.S.C. 2001 et seq.); or
specifically to engage in securitizations, secondary market sales (including sales of servicing rights) or similar transactions related to a transaction of a consumer, as long as the institutions do not sell or transfer nonpublic personal information to a nonaffiliated third party;
(N) “Licensee” means all licensed insurers, producers, and other persons licensed, authorized, or registered, or required to be licensed, authorized, or registered by the director pursuant to the laws of this state.
and opt out requirements for nonpublic personal financial information set forth in sections (1), (2), (3), and (4) of this rule if the licensee is an employee, agent, or other representative of another licensee (“the principal”) and:
with, and provides notices pursuant to the provisions of this rule; and
nonpublic personal information to any other person other than the principal or its affiliates in a manner permitted by this rule, other than as permitted by subparagraph (4)(B)1.E.
2. Nonadmitted insurers.
(1)(N)1.B., “licensee” also includes a nonadmitted insurer that accepts business placed through a licensed surplus lines broker in this state, but only in regard to the surplus lines placements placed pursuant to Chapter 384, RSMo.
lines insurer is deemed to be in compliance with the notice and opt out requirements for nonpublic personal financial information set forth in sections (1), (2), (3), and (4) of this rule provided—
disclose nonpublic personal information of a consumer or a customer to nonaffiliated third parties for any purpose, including joint servicing or marketing under subsection (4)(A) of this rule, except as permitted by subsection (4)(B) or (4)(C) of this rule; and
notice to the consumer at the time a customer relationship is established on which the following is printed in sixteen- (16-) point type:
PRIVACY NOTICE
NEITHER THE U.S. BROKERS THAT HANDLED THIS INSURANCE NOR THE INSURERS THAT HAVE UNDERWRIT- TEN THIS INSURANCE WILL DISCLOSE NONPUBLIC PERSONAL INFORMA- TION CONCERNING THE BUYER TO NONAFFILIATES OF THE BROKERS OR INSURERS EXCEPT AS PERMITTED BY LAW;
(Q) “Nonpublic personal financial information.”
mation” means personally identifiable financial information; and any list, description, or other grouping of consumers (and publicly available information pertaining to them) that is derived using any personal identifiable financial information that is not publicly available.
tion does not include—
except as included on a list described in subparagraph (1)(Q)1.B.; or
grouping of consumers (and publicly available information pertaining to them) that is derived without using any personally identifiable financial information that is not publicly available.
information includes any list of individuals’ names and street addresses that is derived in whole or in part using personal identifiable financial information that is not publicly available, such as account numbers.
information does not include any list of individuals’ names and addresses that contains only publicly available information, is not derived in whole or in part using personal identifiable financial information that is not publicly available, and is not disclosed in a manner that indicates that any of the individuals on the list is a consumer of a financial institution;
(R) “Personal identifiable financial information” means any information—
obtain an insurance product or service from the licensee;
transaction involving an insurance product or service between a licensee and a consumer; or
a consumer in connection with providing an insurance product or service to that consumer;
mation includes—
to a licensee on an application to obtain an insurance product or service;
payment history;
has been one of the licensee’s customers or has obtained an insurance product or service from the licensee;
licensee’s consumer if it is disclosed in a manner that indicates that the individual is or has been the licensee’s consumer;
provides to a licensee or that the licensee or its agent otherwise obtains in connection with collecting on a loan or servicing a loan;
lects through an Internet cookie (an information-collecting device from a web server); and
report.
mation does not include—
customers of an entity that is not a financial institution; and
consumer, such as aggregate information or blind data that does not contain personal identifiers such as account numbers, names, or addresses;
(S) “Publicly available information” means any information that a licensee has a reasonable basis to believe is lawfully made available to the general public from federal, state, or local government records; widely distributed media; or disclosures to the general public made pursuant to federal, state, or local law.
believe that information is lawfully made available to the general public if the licensee has taken steps to determine—
that is available to the general public; and
that the information not be made available to the general public and, if so, that the licensee’s consumer has not done so.
2. Examples.
government records includes information in government real estate records and security interest filings.
from widely distributed media includes information from a telephone book, a television or radio program, a newspaper, or a web site that is available to the general public on an unrestricted basis. A web site is not restricted merely because an Internet service provider or a site operator requires a fee or a password, so long as access is available to the general public.
C. Reasonable basis.
basis to believe that mortgage information is lawfully made available to the general public if the licensee has determined that the information is of the type included on the public record in the jurisdiction where the mortgage would be recorded. 20 CSR 100-6
basis to believe that an individual’s telephone number is lawfully made available to the general public if the licensee has located the telephone number in the telephone book or the consumer has informed you that the telephone number is not unlisted;
(2) Privacy and Opt Out Notices For Financial Information.
(A) Initial Privacy Notice to Consumers.
conspicuous notice that accurately reflects its privacy policies and practices to—
licensee’s customer, not later than when the licensee establishes a customer relationship, except as provided in paragraph (2)(A)5.; and
discloses any nonpublic personal financial information about the consumer to any nonaffiliated third party, if the licensee makes a disclosure other than as authorized by subsections (4)(B) and (4)(C).
an initial notice to a consumer under subparagraph (2)(A)1.B. if:
nonpublic personal financial information about the consumer to any nonaffiliated third party, other than as authorized by subsections (4)(B) and (4)(C), and the licensee does not have a customer relationship with the consumer; or
affiliated licensee, as long as the notice clearly identifies all licensees to whom the notice applies and is accurate with respect to the licensee and the other institutions.
tomer relationship.
relationship at the time the licensee and the consumer enter into a continuing relationship.
relationship when the consumer—
licensee that is an insurer when the insurer delivers an insurance policy or contract to the consumer, or in the case of a licensee that is an insurance producer or insurance broker, obtains insurance through that licensee; or
nomic, or investment advisory services relating to insurance products or services for a fee from the licensee.
new insurance product or service from a AND INSURANCE
licensee that is to be used primarily for personal, family, or household purposes, the licensee satisfies the initial notice requirements of paragraph (2)(A)1. as follows:
policy notice, under subsection (2)(E), that covers the customer’s new insurance product or service; or
notice that the licensee most recently provided to that customer was accurate with respect to the new insurance product or service, the licensee does not need to provide a new privacy notice under paragraph (2)(A)1.
ery of notice.
notice pursuant to paragraph (2)(A)1. of this section within a reasonable time after the licensee establishes a customer relationship if—
tionship is not at the customer’s election; or
when the licensee establishes a customer relationship would substantially delay the customer’s transaction and the customer agrees to receive the notice at a later time.
B. Examples of exceptions.
tionship is not at the customer’s election if a licensee acquires or is assigned a customer’s policy from another financial institution or residual market mechanism and the customer does not have a choice about the licensee’s acquisition or assignment.
when a licensee establishes a customer relationship would substantially delay the customer’s transaction when the licensee and the individual agree over the telephone to enter into a customer relationship involving prompt delivery of the insurance product or service.
when a licensee establishes a customer relationship would not substantially delay the customer’s transaction when the relationship is initiated in person at the licensee’s office or through other means by which the customer may view the notice, such as on a web site.
er an initial privacy notice by this section, the licensee shall deliver it according to subsection (2)(F). If the licensee uses a short-form initial notice for non-customers according to paragraph (2)(C)4., the licensee may deliver its privacy notice according to subparagraph (2)(C)4.C.
(B) Annual Privacy Notice to Customers.
conspicuous notice to customers that accurately reflects its privacy policies and practices not less than annually during the continuation of the customer relationship. Annually means at least once in any period of twelve (12) consecutive months during which that relationship exists. A licensee may define the twelve- (12-) consecutive-month period, but the licensee shall apply it to the customer on a consistent basis.
if it defines the twelve- (12-) consecutivemonth period as a calendar year and provides the annual notice to the customer once in each calendar year following the calendar year in which the licensee provided the initial notice. For example, if a customer opens an account on any day of year 1, the licensee will provide an annual notice to that customer by December 31 of year 2.
personal information to nonaffiliated third parties only in accordance with subsections (4)(A), (4)(B), or (4)(C) and has not changed its policies and practices with regard to disclosing nonpublic personal information from the policies and practices that were disclosed in the most recent disclosure sent to consumers in accordance with this subsection or subsection (2)(A) is not required to provide an annual disclosure under this section until such time as the licensee fails to comply with any criteria described in this paragraph.
an annual notice to a former customer. A former customer is an individual with whom a licensee no longer has a continuing relationship.
A. Examples.
tinuing relationship with an individual if the individual no longer is a current policyholder of an insurance product or no longer obtains insurance services with or through the licensee.
tinuing relationship with an individual if the individual’s policy is lapsed, expired, or otherwise inactive or dormant under the licensee’s business practices, and the licensee has not communicated with the customer about the relationship for a period of twelve (12) consecutive months, other than to provide annual privacy notices, material provided pursuant to law or rule, or promotional materials.
licensee no longer has a continuing relationship with an individual if the individual’s last known address according to the licensee’s records is deemed invalid. An address of record is deemed invalid if mail sent to that address by the licensee has been returned by the postal authorities as undeliverable, and if subsequent attempts by the licensee to obtain a current valid address for the individual have been unsuccessful.
continuing relationship with a customer in the case of providing real estate settlement services, at the time the customer completes execution of all documents related to the real estate closing, payment for those services has been received, or the licensee has completed all of its responsibilities with respect to the settlement, including filing documents on the public record, whichever is later.
section to deliver an annual privacy notice, the licensee shall deliver it according to subsection (2)(F).
(C) Information to Be Included in Privacy Notices.
cy notices that a licensee provides under subsections (2)(A), (2)(B), and (2)(E) shall include each of the following items of information, in addition to any other information the licensee wishes to provide, that applies to the licensee and to the consumers to whom the licensee sends its privacy notice:
sonal financial information that the licensee collects;
sonal financial information that the licensee discloses;
nonaffiliated third parties to whom the licensee discloses nonpublic personal financial information, other than those parties to whom the licensee discloses information under subsections (4)(B) and (4)(C);
sonal financial information about the licensee’s former customers that the licensee discloses and the categories of affiliates and nonaffiliated third parties to whom the licensee discloses nonpublic personal financial information about the licensee’s former customers, other than those parties to whom the licensee discloses information under subsections (4)(B) and (4)(C);
personal financial information to a nonaffiliated third party under subsection (4)(A) (and no other exception in subsections (4)(B) and (4)(C) applies to that disclosure), a separate description of the categories of information the licensee discloses and the categories of third parties with whom the licensee has contracted;
right under paragraph (3)(A)1. to opt out of the disclosure of nonpublic personal financial information to nonaffiliated third parties, including the methods by which the consumer may exercise that right at that time;
makes under section 603(d)(2)(A)(iii) of the federal Fair Credit Reporting Act (15 U.S.C. 1681a(d)(2)(A)(iii)) (that is, notices regarding the ability to opt out of disclosures of information among affiliates);
tices with respect to protecting the confidentiality and security of nonpublic personal information; and
makes under paragraph (2)(C)2.
sonal financial information as authorized under subsections (4)(B) and (4)(C), the licensee is not required to list those exceptions in the initial or annual privacy notices provided pursuant to subsections (2)(A) and (2)(B). When describing the categories of parties to whom disclosure is made, the licensee is required to state only that it makes disclosures to other affiliated or nonaffiliated third parties, as applicable, as permitted by law.
3. Examples.
ment to categorize the nonpublic personal financial information it collects if the licensee categorizes it according to the source of the information, as applicable:
sumer’s transactions with the licensee or its affiliates;
sumer’s transactions with nonaffiliated third parties; and
reporting agency.
financial information a licensee discloses.
ment to categorize nonpublic personal financial information it discloses if the licensee categorizes the information according to source, as described in subparagraph (2)(C)3.A., as applicable, and provides a few examples to illustrate the types of information in each category. These might include—
sumer, including application information, such as assets and income and identifying information, such as name, address, and social security number;
such as information about balances, payment history, and parties to the transaction; and
reports, such as a consumer’s creditworthiness, and credit history.
categorize the information that it discloses if the licensee uses only general terms, such as transaction information about the consumer.
to disclose all of the nonpublic personal financial information about consumers that it collects, the licensee may simply state that fact without describing the categories or examples of nonpublic personal information that the licensee discloses.
filiated third parties to whom the licensee discloses.
ment to categorize the affiliates and nonaffiliated third parties to which the licensee discloses nonpublic personal financial information about consumers if the licensee identifies the types of businesses in which they engage.
described by general terms only if the licensee uses a few illustrative examples of significant lines of business. For example, a licensee may use the term financial products or services if it includes appropriate examples of significant lines of businesses, such as life insurer, automobile insurer, consumer banking, or securities brokerage.
the affiliates and nonaffiliated third parties to which it discloses nonpublic personal financial information about consumers using more detailed categories.
service providers and joint marketers. If a licensee discloses nonpublic personal financial information under the exception in subsection (4)(A) to a nonaffiliated third party to market products or services that it offers alone or jointly with another financial institution, the licensee satisfies the disclosure requirement of subparagraph (2)(C)1.E. if it:
personal financial information it discloses, using the same categories and examples the licensee used to meet the requirements of subparagraph (2)(C)1.B., as applicable; and
is:
forms marketing services on the licensee’s behalf or on behalf of the licensee and another financial institution; or
whom the licensee has a joint marketing agreement.
does not wish to reserve the right to disclose, nonpublic personal financial information about customers or former customers to affil- 20 CSR 100-6
iates or nonaffiliated third parties except as authorized under subsections (4)(B) and (4)(C), the licensee may simply state that fact, in addition to the information it provides under subparagraphs (2)(C)1.A., (2)(C)1.H., (2)(C)1.I., and paragraph (2)(C)2.
and practices with respect to protecting the confidentiality and security of nonpublic personal financial information if it describes in general terms who is authorized to have access to the information; and states whether the licensee has security practices and procedures in place to ensure the confidentiality of the information in accordance with the licensee’s policy. The licensee is not required to describe technical information about the safeguards it uses.
notice for non-customers.
notice requirements in subparagraph (2)(A)1.B. and paragraph (2)(D)4. for a consumer who is not a customer by providing a short-form initial notice at the same time as the licensee delivers an opt out notice pursuant to subsection (2)(D).
B. A short-form initial notice shall—
notice is available upon request; and
which the consumer may obtain that notice.
form initial notice according to subsection (2)(F). The licensee is not required to deliver its privacy notice with its short-form initial notice. The licensee instead may simply provide the consumer a reasonable means to obtain its privacy notice. If a consumer who receives the licensee’s short-form notice requests the licensee’s privacy notice, the licensee shall deliver its privacy notice according to subsection (2)(F).
means by which a consumer may obtain a copy of its privacy notice if the licensee—
number that the consumer may call to request the notice; or
business in person at the licensee’s office, maintains copies of the notice on hand that the licensee provides to the consumer immediately upon request.
5. The licensee’s notice may include—
financial information that the licensee reserves the right to disclose in the future, but does not currently disclose; and
iated third parties to whom the licensee AND INSURANCE
reserves the right in the future to disclose, but to whom the licensee does not currently disclose, nonpublic personal financial information.
the notice content described in this section are available on the department’s website at www.insurance.mo.gov.
(D) Form of Opt Out Notice to Consumers and Opt Out Methods.
is required to provide an opt out notice under paragraph (3)(A)1., it shall provide a clear and conspicuous notice to each of its consumers that accurately explains the right to opt out under that section, and which states—
reserves the right to disclose nonpublic personal financial information about its consumer to a nonaffiliated third party;
opt out of that disclosure; and
consumer may exercise the opt out right.
2. Examples.
notice that the consumer can opt out of the disclosure of nonpublic personal financial information to a nonaffiliated third party if the licensee—
nonpublic personal financial information that it discloses or reserves the right to disclose, and all of the categories of nonaffiliated third parties to which the licensee discloses the information, as described in subparagraphs (2)(C)1.B. and (2)(C)1.C., and states that the consumer can opt out of the disclosure of that information; and
ucts or services that the consumer obtains from the licensee, either singly or jointly, to which the opt out direction would apply.
means to exercise an opt out right if it—
prominent position on the relevant forms with the opt out notice;
with the opt out notice;
to opt out, such as a form that can be sent via electronic mail or a process at the licensee’s web site, if the consumer agrees to the electronic delivery of information; or
number that consumers may call to opt out.
sonable means of opting out if—
for the consumer to write his or her own letter to exercise that opt out right; or
as described in any notice subsequent to the initial notice is to use a check-off box that the licensee provided with the initial notice, but did not include with the subsequent notice.
sumer to opt out through a specific means, as long as that means is reasonable for that consumer.
notice together with or on the same written or electronic form as the initial notice the licensee provides in accordance with subsection (2)(A).
notice later than required for the initial notice in accordance with subsection (2)(A), the licensee shall also include a copy of the initial notice with the opt out notice in writing or, if the consumer agrees, electronically.
5. Joint relationships.
jointly obtain an insurance product or service from a licensee, the licensee may provide a single opt out notice, which explains how the licensee will treat an opt out direction by a joint consumer (as explained in subparagraph (2)(D)5.E.).
exercise the right to opt out. The licensee may either—
joint consumer as applying to all of the associated joint consumers; or
opt out separately.
consumer to opt out separately, the licensee shall permit one (1) of the joint consumers to opt out on behalf of all of the joint consumers.
joint consumers to opt out before it implements any opt out direction.
both named policyholders on a homeowner’s insurance policy issued by a licensee and the licensee sends policy statements to John’s address, the licensee may do any of the following, but it shall explain in its opt-out notice which opt out policy the licensee will follow:
John’s address, but accept an opt out direction from either John or Mary.
either John or Mary as applying to the entire policy. If the licensee does so and John opts out, the licensee may not require Mary to opt out as well before implementing John’s opt out direction.
different opt out directions. If the licensee does so—
to opt out for each other;
shall permit both of them to notify it in a single response (such as on a form or through a telephone call); and
does not, the licensee may only disclose nonpublic personal financial information about Mary, but not about John, and not about John and Mary jointly.
sumer’s opt out direction as soon as reasonably practicable after the licensee receives it.
opt out at any time.
tion.
under this section is effective until the consumer revokes it in writing or, if the consumer agrees electronically.
minates, the customer’s opt out direction continues to apply to the nonpublic personal financial information that the licensee collected during or related to that relationship. If the individual subsequently establishes a new customer relationship with the licensee, the opt out direction that applied to the former relationship does not apply to the new relationship.
notice pursuant to this section, the licensee shall deliver it according to subsection (2)(F).
(E) Revised Privacy Notices.
rule, a licensee shall not, directly or through an affiliate, disclose any nonpublic personal financial information about a consumer to a nonaffiliated third party other than as described in the initial notice that the licensee provided to that consumer under subsection (2)(A), unless—
consumer a clear and conspicuous revised notice that accurately describes its policies and practices;
consumer a new opt out notice;
sumer a reasonable opportunity, before the licensee discloses the information to the nonaffiliated third party, to opt out of the disclosure; and
2. Examples.
subsections (4)(A), (4)(B), and (4)(C), a licensee shall provide a revised notice before it:
nonpublic personal financial information to any nonaffiliated third party;
financial information to a new category of nonaffiliated third party; or
financial information about a former customer to a nonaffiliated third party, if that former customer has not had the opportunity to exercise an opt out right regarding that disclosure.
the licensee discloses nonpublic personal financial information to a new nonaffiliated third party that the licensee adequately described in its prior notice.
privacy notice pursuant to this section, the licensee shall deliver it according to subsection (2)(F).
(F) Delivery.
that this rule requires so that each consumer can reasonably be expected to receive actual notice in writing or, if the consumer agrees, electronically.
a consumer will receive actual notice if the licensee—
the notice to the consumer;
to the last known address of the consumer separately, or in a policy, billing or, other written communication;
transactions electronically, posts the notice on the electronic site and requires the consumer to acknowledge receipt of the notice as a necessary step to obtaining a particular insurance product or service;
consumer, such as the licensee providing an insurance quote or selling the consumer travel insurance, posts the notice and requires the consumer to acknowledge receipt of the notice as a necessary step to obtaining the particular insurance product or service.
expect that a consumer will receive actual notice of its privacy policies and practices if it only posts a sign in its office or generally publishes advertisements of its privacy policies and practices; or sends the notice via electronic mail to a consumer who does not obtain an insurance product or service from the licensee electronically.
a customer will receive actual notice of the licensee’s annual privacy notice if—
web site to access insurance products and services electronically and agrees to receive notices at the web site and the licensee posts its current privacy notice continuously in a clear and conspicuous manner on the web site; or
the licensee refrain from sending any information regarding the customer relationship, and the licensee’s current privacy notice remains available to the customer upon request.
cient. A licensee may not provide any notice pursuant to this rule solely by orally explaining the notice, either in person or over the telephone.
for customers.
shall provide the initial notice outlined in subparagraph (2)(A)1.A., the annual notice outlined in paragraph (2)(B)1., and the revised notice outlined in subsection (2)(E) so that the customer can retain them or obtain them later in writing or, if the customer agrees, electronically.
notice to the customer so that the customer can retain it or obtain it later if the licensee—
the notice to the customer;
notice to the last known address of the customer; or
notice available on a web site (or a link to another web site) for the customer who obtains an insurance product or service electronically and agrees to receive the notice at the web site.
from the licensee and one (1) or more of its affiliates or other financial institutions, as identified in the notice, as long as the notice is accurate with respect to the licensee and the other institutions. A licensee also may provide a notice on behalf of another financial institution.
obtain an insurance product or service from a licensee, the licensee may satisfy the initial, annual, and revised notice requirements of paragraphs (2)(A)1., (2)(B)1., and (2)(E)1., respectively, by providing one notice to those consumers jointly.
(3) Limits on Disclosures of Financial Information.
ated Third Parties.
otherwise authorized in this rule, a licensee may not, directly or through any affiliate, disclose any nonpublic personal financial information about a consumer to a nonaffiliated third party unless—
consumer an initial notice pursuant to subsection (2)(A);
consumer an opt out notice pursuant to subsection (2)(D);
sumer a reasonable opportunity, before it discloses the information to the nonaffiliated third party, to opt out of the disclosure; and
sumer that the licensee not disclose nonpublic personal financial information about that consumer to a nonaffiliated third party, other than as permitted by subsections (4)(A), (4)(B), and (4)(C).
with a reasonable opportunity to opt out if—
described in paragraph (3)(A)1. to the consumer and allows the consumer to opt out by mailing a form, calling a toll-free telephone number, or any other reasonable means within thirty (30) days from the date the licensee mailed the notices;
account with a licensee and agrees to receive the notices described in paragraph (3)(A)1. electronically, and the licensee allows the customer to opt out by any reasonable means within thirty (30) days after the date that the customer acknowledges receipt of the notices in conjunction with opening the account.
such as providing the consumer with an insurance quote, a licensee provides the consumer with a reasonable opportunity to opt out if the licensee provides the notices described in paragraph (3)(A)1. at the time of the transaction, and requests that the consumer decide, as a necessary part of the transaction, whether to opt out before completing the transaction.
sumers and all nonpublic personal financial information.
section, regardless of whether the licensee and the consumer have established a customer relationship.
this section, the licensee may not, directly or through any affiliate, disclose any nonpublic personal financial information about AND INSURANCE
a consumer that the licensee has collected, regardless of whether the licensee collected it before or after receiving the direction to opt out from the consumer.
select certain nonpublic personal financial information or certain nonaffiliated third parties with respect to which the consumer wishes to opt out.
(B) Limits on Redisclosure and Reuse of Nonpublic Personal Financial Information.
under an exception. If a licensee receives nonpublic personal financial information from a nonaffiliated financial institution under an exception in subsection (4)(B) or (4)(C) of this rule, the licensee’s disclosure and use of that information is limited as follows:
information to the affiliates of the financial institution from which the licensee received the information;
information to its affiliates, but the licensee’s affiliates may, in turn, disclose and use the information only to the extent that the licensee may disclose and use the information; and
the information pursuant to an exception in subsection (4)(B) or (4)(C) of this rule, in the ordinary course of business to carry out the activity covered by the exception under which the licensee received the information.
information from a nonaffiliated financial institution for claims settlement purposes, the licensee may disclose the information for fraud prevention, or in response to a properly authorized subpoena. The licensee may not disclose that information to a third party for marketing purposes or use that information for its own marketing purposes.
side of an exception. If a licensee receives nonpublic personal financial information from a nonaffiliated financial institution other than under an exception in subsection (4)(B) or (4)(C) of this rule, the licensee may disclose the information only—
institution from which the licensee received the information;
may, in turn, disclose the information only to the extent that the licensee may disclose the information; and
sure would be lawful if made directly to that person by the financial institution from which the licensee received the information. Example: If a licensee obtains a customer list from a nonaffiliated financial institution outside of the exceptions in subsection (4)(B) or (4)(C), the licensee may use that list for its own purposes; and the licensee may disclose that list to another nonaffiliated third party only if the financial institution from which the licensee purchased the list could have lawfully disclosed the list to that third party. That is, the licensee may disclose the list in accordance with the privacy policy of the financial institution from which the licensee received the list, as limited by the opt out direction of each consumer whose nonpublic personal financial information the licensee intends to disclose, and the licensee may disclose the list in accordance with an exception in subsections (4)(B) or (4)(C), such as to the licensee’s attorneys or accountants.
sonal financial information to a nonaffiliated third party under an exception in subsections (4)(B) or (4)(C) of this rule, the third party may disclose and use that information only as follows:
information to the licensee’s affiliates;
information to its affiliates, but its affiliates may, in turn, disclose and use the information only to the extent that the third party may disclose and use the information; and
use the information pursuant to an exception in subsection (4)(B) or (4)(C) in the ordinary course of business to carry out the activity covered by the exception under which it received the information.
sonal financial information to a nonaffiliated third party other than under an exception in subsection (4)(B) or (4)(C) of this rule, the third party may disclose the information only:
the third party’s affiliates, in turn, may disclose the information only to the extent the third party can disclose the information; and
sure would be lawful if the licensee made it directly to that person.
(C) Limits on Sharing Account Number Information for Marketing Purposes.
through an affiliate, disclose, other than to a consumer reporting agency, a policy number or similar form of access number or access code for a consumer’s policy or transaction account to any nonaffiliated third party for use in telemarketing, direct mail marketing, or other marketing through electronic mail to the consumer.
a licensee discloses a policy number or similar form of access number or access code—
solely in order to perform marketing for the licensee’s own products or services, as long as the service provider is not authorized to directly initiate charges to the account;
solely in order to perform marketing for the licensee’s own products or services; or
similar program where the participants in the program are identified to the customer when the customer enters into the program.
3. Examples.
of access number or access code, does not include a number or code in an encrypted form, as long as the licensee does not provide the recipient with a means to decode the number or code.
policy or transaction account is an account other than a deposit account or a credit card account. A policy or transaction account does not include an account to which third parties cannot initiate charges.
(4) Exceptions to Limits on Disclosures of Financial Information.
(A) Exception to Opt Out Requirements for Disclosure of Nonpublic Personal Financial Information for Service Providers and Joint Marketing.
1. General rule.
sections (2)(D) and (3)(A) do not apply when a licensee provides nonpublic personal financial information to a nonaffiliated third party to perform services for the licensee or functions on the licensee’s behalf, if the licensee—
accordance with subsection (2)(A); and
ment with the third party that prohibits the third party from disclosing or using the information other than to carry out the purposes for which the licensee disclosed the information, including use under an exception in subsection (4)(B) or (4)(C) in the ordinary course of business to carry out those purposes.
personal financial information under this section to a financial institution with which the licensee performs joint marketing, the licensee’s contractual agreement with that institution meets the requirements of part (4)(A)1.A.(II) if it prohibits the institution from disclosing or using the nonpublic personal financial information except as necessary to carry out the joint marketing or under an exception in subsection (4)(B) or (4)(C) in the ordinary course of business to carry out that joint marketing.
party performs for a licensee under paragraph (4)(A)1. of this section may include marketing of the licensee’s own products or services or marketing of financial products or services offered pursuant to joint agreements between the licensee and one (1) or more financial institutions.
agreement” means a written contract pursuant to which a licensee and one (1) or more financial institutions jointly offer, endorse or, sponsor a financial product or service.
(B) Exceptions to Notice and Opt Out Requirements for Disclosure of Nonpublic Personal Financial Information for Processing and Servicing Transactions.
subparagraph (2)(A)1.B., the opt out in subsections (2)(D) and (3)(A), and service providers and joint marketing in subsection (4)(A) do not apply if the licensee discloses nonpublic personal financial information as necessary to effect, administer, or enforce a transaction that a consumer requests or authorizes, or in connection with—
ance product or service that a consumer requests or authorizes;
sumer’s account with a licensee or with another entity as part of a private label credit card program or other extension of credit on behalf of such entity;
tion, secondary market sale (including sales of servicing rights), or similar transaction related to a transaction of the consumer;
loss insurance; or
behalf of a consumer by an agent or a broker.
enforce a transaction” means that the disclosure is—
or appropriate methods, to enforce the licensee’s rights or the rights of other persons engaged in carrying out the financial transaction or providing the product or service; or
or acceptable method:
the product or service business of which the transaction is a part, and record, service, or maintain the consumer’s account in the ordinary course of providing the insurance product or service;
fits or claims relating to the transaction or the product or service business of which it is a part;
statement or other record of the transaction, or information on the status or value of the insurance product or service to the consumer or the consumer’s agent or broker;
tives or bonuses associated with the transaction that are provided by a licensee or any other party;
consumer’s request or for any of the following purposes as they relate to a consumer’s insurance: account administration, reporting, investigating or preventing fraud or material misrepresentation, processing premium payments, processing insurance claims, administering insurance benefits (including utilization review activities), participating in research projects, or as otherwise required or specifically permitted by federal or state law; or
(VI) In connection with—
ment, billing, processing, clearing, transferring, reconciling or collection of amounts charged, debited, or otherwise paid using a debit, credit, or other payment card, check or account number, or by other payment means;
accounts, or interests therein; or
other payment information.
(C) Other Exceptions to Notice and Opt Out Requirements for Disclosure of Nonpublic Personal Financial Information.
subparagraph (2)(A)1.B., the opt out in subsections (2)(D) and (3)(A), and service providers and joint marketing in subsection (4)(A) do not apply when a licensee discloses nonpublic personal financial information—
tion of the consumer, provided that the consumer has not revoked the consent or direction;
security of a licensee’s records pertaining to the consumer, service, product, or transaction;
al or potential fraud or unauthorized transactions;
trol or for resolving consumer disputes or inquiries;
eficial interest relating to the consumer;
representative capacity on behalf of the con- 20 CSR 100-6
sumer;
ance rate advisory organizations, guaranty funds or agencies, agencies that are rating a licensee, persons that are assessing the licensee’s compliance with industry standards, and the licensee’s attorneys, accountants, and auditors;
ted or required under other provisions of law and in accordance with the federal Right to Financial Privacy Act of 1978 (12 U.S.C. 3401 et seq.), to law enforcement agencies (including the Federal Reserve Board, Office of the Comptroller of the Currency, Federal Deposit Insurance Corporation, Office of Thrift Supervision, National Credit Union Administration, the Securities and Exchange Commission, the Secretary of the Treasury, with respect to 31 U.S.C. Chapter 53, Subchapter II (Records and Reports on Monetary Instruments and Transactions) and 12 U.S.C. Chapter 21 (Financial Recordkeeping), a state insurance authority, and the Federal Trade Commission), self-regulatory organizations or for an investigation on a matter related to public safety;
accordance with the federal Fair Credit Reporting Act (15 U.S.C. 1681 et seq.);
by a consumer reporting agency;
actual sale, merger, transfer, or exchange of all or a portion of a business or operating unit if the disclosure of nonpublic personal financial information concerns solely consumers of the business or unit;
local laws, rules, and other applicable legal requirements;
rized civil, criminal, or regulatory investigation, or subpoena or summons by federal, state, or local authorities;
government regulatory authorities having jurisdiction over a licensee for examination, compliance, or other purposes as authorized by law; or
replacement of a group benefit plan, a group health plan, a group welfare plan, or a workers’ compensation plan.
subsequently exercising the right to opt out of future disclosures of nonpublic personal information as permitted under paragraph (2)(D)7.
(5) Additional Provisions.
to modify, limit, or supersede the operation of the federal Fair Credit Reporting Act (15 U.S.C. 1681 et seq.), and no inference may be drawn on the basis of the provisions of this rule regarding whether information is transaction or experience information under section 603 of that Act.
AUTHORITY: sections 362.422 and 374.045, RSMo 2016.* Emergency rule filed June 21, 2001, effective July 1, 2001, expired Dec. 28, 2001. Original rule filed Aug. 31, 2001, effective March 30, 2002. Amended: Filed Nov. 1, 2007, effective July 30, 2008. Amended: Filed Oct. 30, 2018, effective April 30, 2019. Non-substantive change filed Sept. 11, 2019, published Oct. 31, 2019. *Original authority: 362.422, RSMo 2001 and 374.045, RSMo 1967, amended 1993, 1995, 2008.