PURPOSE: This rule establishes the guidelines governing the AgriMissouri Matching Fund Program.

1. (1) Applicants for the AgriMissouri Matching Fund Program are limited to Missouri agricultural organizations, agricultural commodity groups, food manufacturers, producers, processors, retailers and not-for-profit civic organizations located in Missouri.
2. (2) Applications for matching funds shall be submitted to the Missouri Department of Agriculture, Market Development Division. Forms are provided by the Department of Agriculture.
3. (3) Applications for matching funds will be independently reviewed by a committee appointed by the director of agriculture. In all cases, the director may accept, reject or modify the committee’s recommendation to fund a project.
4. (4) The maximum amount of matching funds allocated to an applicant during a fiscal year is five thousand dollars ($5000). Agricultural commodity groups and not-for-profit civic organizations can be allocated up to a maximum of ten thousand dollars ($10,000) during a fiscal year.
5. (5) Matching funds will be provided to approved applicants for expenses incurred for promotional projects using the AgriMissouri theme and slogan. All approved projects or promotions must be completed prior to June 30 of each year. Business supplies, travel, lodging and meal expenses are not eligible costs for matching funds. Media advertising costs are only eligible for agricultural commodity groups and not-for-profit organizations. Promotional materials identified with the AgriMissouri logo must be manufactured or produced in the United States, preferably in Missouri.
6. (6) Promotional items purchased from the Department of Agriculture are not eligible costs for matching funds. 2 CSR 10-4
7. (7) Reprinting of promotional materials or labels already utilizing the AgriMissouri logo are not eligible costs for matching funds.
8. (8) At the conclusion of an approved promotional program or project, applicants must submit a notarized affidavit outlining expenses incurred and attaching all paid receipts. Forms are provided by the Department of Agriculture.
9. (9) If an applicant will not be utilizing matching funds for an approved project or program, the Department of Agriculture should be notified thirty (30) days prior to the scheduled promotion or project.
10. (10) The director of agriculture reserves the right to revoke any future request for matching funds for failure to comply with the stated guidelines.

AUTHORITY: section 261.020, RSMo 1986.* Original rule filed March 20, 1992, effective Dec. 3, 1992. *Original authority:261.020, RSMo 1939, amended 1971. Market Development and Promotions Matching Fund Program The undersigned hereby acknowledges that $________________total on or about_______________was used in programs of market development, promotion, or both, of Missouri-produced or processed agricultural commodities. Please list all market development, promotional programs, or both, and the cost of each. ATTACH Paid Invoices, Cancelled Checks or Other Receipts which show your Total Expenditures. Samples of Promotional Items Used MUST Be Enclosed Before Reimbursement. Reimbursement can only be based on this affidavit of performance. The undersigned requests matching funds in the amount of $__________from the Missouri Department of Agriculture's AgriMissouri Promotion Program. Organization_________________________________________________________________________________________ Address_____________________________________________________________________________________________ City__________________________________________State_______________________Zip________________________ Signature/Title_______________________________________________________________________________________ Subscribed and sworn to before me this____________________________day of_________________________________ Return this application to: Missouri Department of Agriculture Missouri Department of Agriculture “AgriMissouri” Affidavit of Performance (Notary Public) Market Development Division AgriMissouri Program P.O. Box 630 Jefferson City, MO 65102 “AgriMissouri” Matching Funds Evaluation Receiving Organization ______________________________________________________________________ Name of Promotion, Educational Event, or Both__________________________________________________ Dates of Promotion, Educational Event, or Both__________________________________________________ Estimated Number of People Reached __________________________________________________________ Brief Description of Promotion, Educational Event, or Both _______________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ Your Evaluation of the Effectiveness of the Program_______________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________