PURPOSE: This rule authorizes the director to make incentive payments to retailers who meet or exceed sales quotas. (1) The director, at any time, may authorize a retailer incentive program, not to exceed one percent (1%) of gross sales. The incentive may be paid to retailers in either cash or its equivalent or merchandise. (2) To be eligible to participate in the incentive program for the sale of instant game tickets, a retailer must meet the following criteria:

1. (A) Be a licensed lottery retailer;
2. (B) Have sold instant game tickets for the duration of the game immediately preceding the game for which the incentive is offered;
3. (C) Be current on payment for tickets at time incentive payment is made;
4. (D) Prominently display a store sign stating “Instant Prizes up to $100 Paid Here” and have paid instant game prizes ranging from twenty-five dollars and one cent ($25.01) to one hundred dollars ($100) during the game immediately preceding the game for which the incentive is offered; and
5. (E) Must be in compliance with all aspects of the rules of the commission.

6. (3) To be eligible to participate in the incentive program for the sale of on-line products, a retailer must meet the following criteria—

   1. (A) Be an on-line contractor;
   2. (B) Be current on payment for tickets; and
   3. (C) Must be in compliance with the on-line contract and with all aspects of the rules of the commission.

7. (4) In setting incentives for each participating retailer, the following shall apply:

   1. (A) The formulas used to determine individual incentives in the instant games and in the on-line games shall be the same for all instant game or on-line participating retailers as the case may be. AUTHORITY: sections 313.220, RSMo Supp. 1988 and 313.230(1)(i)(2), RSMo Supp. 1990.* Original rule filed July 15, 1986, effective July 25, 1986. Amended: Filed Oct. 20, 1986, effective Oct. 30, 1986. Amended: Filed April 27, 1987, effective July 11, 1987. *Original authority: 313.220, RSMo 1985, amended 1988 and 313.230(1)(i)(2), RSMo 1985, amended 1988, 1990.