Authority: IC 4-38-3-1

Affected: IC 4-38

Sec. 17. (a) No sports wagering operator shall allow, conduct, or participate in any false or misleading advertising concerning its sports wagering operations.

(b) All advertising and marketing materials published, aired, displayed, or distributed by or on behalf of any sports wagering operator shall comply with the following:

1. (1) Must not directly advertise or promote sports wagering to minors.
2. (2) Shall conspicuously display a prominent message, which states: "If you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT".
3. (3) Shall state patrons must be at least twenty-one (21) years of age or older to wager.
4. (4) Shall not imply greater chances of winning versus other sports wagering operators.
5. (5) Shall not imply greater chances of winning based on wagering in greater quantity or amount.
6. (6) All direct marketing shall allow the option to unsubscribe.

(Indiana Gaming Commission; 68 IAC 27-7-17; filed Jun 25, 2021, 2:59 p.m.: 20210721-IR-068200420FRA; readopted filed Nov 13, 2025, 2:46 p.m.: 20251210-IR-068240626RFA)