Authority: IC 8-1-1-3

Affected: IC 8-1-2-4

Sec. 4. Material Benefit. Advertising expenditures which "produce a material benefit" are, without limitation because of enumeration:

1. (A) advertising limited exclusively to demonstration of means for ratepayers to eliminate energy waste;
2. (B) advertising conveying safety information in the direct use of energy or equipment using such energy;
3. (C) demonstration of methods by which ratepayers may reduce their costs and those of the serving public utility;
4. (D) advertising explaining the use, cost, applicability or availability of new or existing telecommunicating equipment and other public utility services where energy consumption would either be reduced or not materially increased;
5. (E) advertising means or desirability of decreasing consumption, particularly during shortage and peak periods;
6. (F) furnishing factual and objective data programs in educational institutions on the subject of energy or communications technology;
7. (G) advertising concerning excavation near the location of underground transmission or distribution lines; and
8. (H) legal advertising required by statute or notices to ratepayers required by statute, rule or order of the commission.

(Indiana Utility Regulatory Commission; No. 34132: Advertising Expenditures by Utilities Rule 4; filed Dec 29, 1975, 1:35 pm: Rules and Regs. 1976, p. 392; readopted filed Jul 11, 2001, 4:30 p.m.: 24 IR 4233; readopted filed Apr 24, 2007, 8:21 a.m.: 20070509-IR-170070147RFA; readopted filed Aug 2, 2013, 2:16 p.m.: 20130828-IR-170130227RFA; readopted filed Apr 11, 2019, 9:04 a.m.: 20190508-IR-170190136RFA; readopted filed Sep 12, 2025, 11:43 a.m.: 20251001-IR-170240381RFA)