As used in this chapter:

1. 1.

   1. a. “Advertising” or “advertisement” means any of the following:

      1. (1) Any written or printed communication made for the purpose of soliciting, describing, or promoting veterans benefits appeal services, including but not limited to a brochure, letter, pamphlet, newspaper, telephone listing, periodical, or other writing.
      2. (2) Any directory listing caused or permitted by a person to be made available which indicates that veterans benefits appeal services are being offered.
      3. (3) Any radio, television, computer network, or similar airwave or electronic transmission which solicits or promotes a person offering veterans benefits appeal services.

   2. b. “Advertising” or “advertisement” does not include any of the following:

      1. (1) Any printing or writing used on buildings, uniforms, or badges, where the purpose of the writing is for identification.
      2. (2) Any printing or writing in a memorandum or other communication used in the ordinary course of business where the sole purpose of the writing is other than the solicitation or promotion of veterans benefits appeal services.
2. 2. “Veteran” means as defined in section 35.1.
3. 3. “Veterans benefits appeal services” means services which a veteran might reasonably require in order to appeal a denial of federal or state veterans benefits, including but not limited to denials of disability, limited-income, home loan, insurance, education and training, burial and memorial, and dependent and survivor benefits.
4. 4. “Veterans benefits services” means services which a veteran, or a family member of a veteran, might reasonably utilize in order to obtain federal, state, or county veterans benefits.
5. 5. “Written disclosure statement” means the written disclosure statement developed by the department of veterans affairs pursuant to section 35A.5, subsection 18.

2011 Acts, ch 49, §1; 2015 Acts, ch 74, §2