Rule 560-2-5-.05. Correct Brand Labeling; Private Brand Label

1. (1) All licensed Manufacturers are required to correctly label all goods by Brand Label produced by them, including the bottles, containers, and cases.
2. (2) The Brand Labels shall all contain alcohol content by volume.
3. (3) Manufacturers are required to provide a copy of U.S. Alcohol and Tobacco Tax and Trade Bureau Brand Label approval that shall be submitted to the Commissioner along with the request, except where not required by statute.

4. (4) Any private Brand Label Alcoholic Beverage to be offered for sale within Georgia shall:

   1. (a) Receive prior approval of the Commissioner;
   2. (b) Be the product of an arms-length transaction between the contracting Retailer and the Manufacturer, in which the Retailer has no direct involvement in the manufacturing process; and
   3. (c) The Wholesaler must offer the Alcoholic Beverages to all Retailers on equal terms.

Authority: O.C.G.A. §§ 3-2-2, 3-4-152, 48-2-12.

History. Original Rule entitled "Opening of Can, Bottle or Container on Premises" adopted. F. and eff. June 30, 1965.

Repealed: New Rule entitled "Opening of Can, Bottle or Container on Premises; Concealment" adopted. F. Mar. 23, 1977; eff. Apr. 12, 1977.

Repealed: New Rule entitled "Wine Tastings" adopted. F. May 5, 1982; eff. May 25, 1982.

Repealed: New Rule of same title adopted. F. June 29, 2007; eff. July 19, 2007.

Repealed: New Rule entitled "Correct Brand Labeling; Private Brand Label" adopted. F. Oct. 1, 2010; eff. Oct. 21, 2010.

Amended: F. May 31, 2023; eff. June 20, 2023.