Rule 560-2-5-.01. Advertising Material; Assessments for Advertising

1. (1) No Manufacturer, Shipper, Importer, or Broker shall make any assessment or surcharge against any Wholesaler on the purchase of Alcoholic Beverages, or otherwise, for advertising purposes.

   1. (a) This Rule does not prohibit charging for advertising which is voluntarily requested and for which a fair market value is charged.
2. (2) No licensed Retailer or Retail Consumption Dealer shall accept from a Wholesaler, directly or indirectly, any free goods or free merchandise, except standard Manufacturer, Shipper, Importer, or Broker advertising material, nor shall any licensed Retailer or Retail Consumption Dealer accept such advertising material on consignment.

Authority: O.C.G.A. §§ 3-2-2, 48-2-12.

History. Original Rule entitled "Location of Premises" adopted. F. and eff. June 30, 1965.

Amended: F. May 29, 1969; eff. June 16, 1969.

Repealed: New Rule entitled "Application" adopted. F. Oct. 23, 1969; eff. Nov. 1, 1969, as specified by the Agency.

Repealed: New Rule entitled "Registration of Representatives" adopted. F. May 5, 1982; eff. May 25, 1982.

Repealed: New Rule entitled "Advertising Materials; Assessments for Advertising" adopted. F. Oct. 1, 2010; eff. Oct. 21, 2010.

Amended: F. May 31, 2023; eff. June 20, 2023.