Rule 560-2-2-.22. Trade Show

1. (1) For purposes of this Regulation, the term "trade show" shall be an exhibition organized and hosted by a licensed Wholesaler, Broker, Importer, Shipper, or Manufacturer for the purpose of providing information regarding new Alcoholic Beverage products.

   1. (a) A Wholesaler, Broker, Importer, Shipper, or Manufacturer may conduct twelve (12) trade shows per calendar year at its licensed Place of Business or at a Retailer Consumption Dealer's Premises;
   2. (b) A trade show hosted by a Broker, Importer, Shipper or Manufacturer can be attended only by Wholesalers and their employees within the Broker's, Importer's, Shipper's, or Manufacturer's sales territory;
   3. (c) A trade show hosted by a Wholesaler can only be attended by Licensed Manufacturer's Representatives, bona fide journalists, Retailers, and/or Retail Consumption Dealer's and their respective employees within the Wholesaler's sales territory;

   4. (d) Wholesalers, Manufacturers, Shippers, Importers, Brokers, and their Representatives and agents can accept orders for Alcoholic Beverage products at the trade show.

      1. 1. Sale and delivery shall not occur at the trade show.

   5. (e) A licensed Representative of any Broker, Importer, Shipper, Manufacturer or Wholesaler, at the request of the host Licensee, may provide pouring services and product information during any trade show.

      1. 1. The trade show host together with the employing Licensee and the permitted Representatives shall be responsible for all acts or omissions of any Representative providing service at the trade show.

2. (2) At least fifteen (15) days prior to the trade show, a party seeking to conduct a trade show shall make a request in writing to the Commissioner accompanied by the following documents and materials:

   1. (a) A valid license or authorization, if required, from the appropriate local governing authority granting permission to conduct such trade show; and

   2. (b) A signed statement from the Wholesaler, Broker, Importer, Shipper or Manufacturer in substantially the following format:

      Date: ______________

      Time: Begin: __________ End: _________

      Location Name:_______________________

      Address: _____________________________________

      _____________ ______________________

      (city) (state) (ZIP code)

      The undersigned hereby affirms that:

      1. 1. The excise tax on all alcohol beverages at the trade show has been paid and documentation of payment will be available at the trade show.
      2. 2. All (Retailers/Retail Consumption Dealers) (Wholesalers) within the applicant's sales territory have been invited to the event.
      3. 3. The event is without charge or cost of any kind to the attendees.
      4. 4. The host is paying "fair market value" for the use of any retail licensed premises.

      5. 5. All participants will be or have been advised in writing that a participant may only order Alcohol Products during the trade show and shall not receive shipment of orders for product onsite.

         Signed: ________________________________

         Date: _____________________

         Name:___________________________

         (print or type)

         Title: ___________________________

         Company Name: ______________________

         Ga. License No. _________

3. (3) All trade shows must be approved by the Commissioner or Agents of the Department.
4. (4) If the applicant does not receive written notification from the Commissioner within ten (10) days after applying, the request has been denied.

Authority: O.C.G.A. §§ 3-2-2, 3-2-6, 48-2-12.

History. Original Rule entitled "Failure to Report; Failure to Remit Taxes; Penalty; Interest" adopted. F. May 5, 1982; eff. May 25, 1982.

Repealed: F. Sept. 6, 2006; eff. Sept. 26, 2006.

Amended: New Rule entitled "Trade Show" adopted. F. Oct. 1, 2010; eff. Oct. 21, 2010.

Amended: F. May 31, 2023; eff. June 20, 2023.