Rule 351-4-.10. Advertising and Marketing

1. (1) A production licensee shall ensure that information regarding its products shall be accurate, truthful, and appropriately substantiated and as permissible by the Act and these rules.

2. (2) A production licensee may provide information regarding its products directly to physicians as set forth in Code Section 16-12-215, via:

   1. (a) Electronic communication;
   2. (b) Printed mail pieces; or
   3. (c) In-person communication.
3. (3) No production licensee shall advertise or market products to patients, caregivers, or the public as set forth in Code Section 16-12-215.

Authority: O.C.G.A. §§ 16-12-203, 16-12-210, 16-12-215.

History. Original Rule entitled "Advertising and Marketing" adopted. F. Mar. 16, 2023; eff. Apr. 5, 2023.