Rule 120-2-12-.13. Disparaging Comparisons and Statements

An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits, or comparisons of non-comparable policies of other insurers, and shall not disparage competitors, their policies, services, or business methods, and shall not disparage or unfairly criticize competing methods of marketing insurance.

Submitted for Publishing: Mar. 7, 2007.

Authority: Ga. L. 1960, pp. 289 to 755.

History. Original Rule entitled "Statements Implying Generosity or Liberality" adopted. F. and eff. July 20, 1965.

Repealed: New Rule entitled "Disparaging Comparisons and Statements" adopted. F. May 29, 1973; eff. June 18, 1973.