1100.1 The use of any picture or illustration depicting a child or immature person, or objects (such as toys), suggestive of the presence of a child, and any statement, design, device, picture, or illustration designed to be especially appealing to children or immature persons, which promotes the sale, service, or consumption of alcoholic beverages shall be prohibited.

1100.2 [REPEALED].

1100.3 The words "Wholesale," "Wholesale Department" (except to the extent required by federal law), or any other word or words intended to mislead or deceive the general public into believing that the advertiser is authorized or licensed to sell alcoholic beverages as a wholesaler under the provisions of the Act shall be prohibited.

1100.4 A statement that is known by the retailer to be false or misleading with respect to advertised price charged to the consumer, ingredients of alcoholic beverages, source of manufacturer, or statements as to health benefits, shall be prohibited.

SOURCE: Commissioner's Order issued May 27, 1943; as amended by Commissioner's Order issued January 17, 1950; as amended by Commissioner's Order 66-584 (April 26, 1966); as published at 3 DCRR §§ 5.1(f), (i); as amended by Final Rulemaking published at 35 DCR 4947 (June 24, 1988); as amended by Final Rulemaking published at 51 DCR 4309 (April 30, 2004); as amended by Final Rulemaking published at 55 DCR 12991 (December 26, 2008 – Part 2); as amended by Final Rulemaking published at 67 DCR 14479 (December 11, 2020).