Distilled spirits labels, containers, or packaging may not bear the word “pure” unless it:

1. (a) Refers to a particular ingredient used in the production of the distilled spirits, and is a truthful representation about that ingredient;
2. (b) Is part of the bona fide name of a permittee or retailer for which the distilled spirits are bottled; or
3. (c) Is part of the bona fide name of the permittee that bottled the distilled spirits.