- (a) Every insurer, health care service plan, or other entity providing long-term care insurance or benefits in this state shall provide a copy of a long-term care insurance advertisement intended for use in this state whether through written, radio, television, or other electronic advertising medium to the director for review or approval to the extent it may be required under state law. In addition, all advertisements shall be retained by the insurer, health care service plan, or other entity for at least three years from the date the advertisement was first used.
- (b) The director may exempt from the requirements of (a) of this section an advertising form or material if, in the director's opinion, the requirements may not be reasonably applied.
(Eff. 3/27/2022, Register 241)
Authority: AS 21.06.090, AS 21.36.030, AS 21.53.090