DEBBIE WILLIAMS, Regina Warfel, individually and on behalf of all others similarly situated, Brett Reilly, individually and on behalf of all others similarly situated, Juan M. Restrepo, individually and on behalf of all others similarly situated, Jennie H. Pham, individually and on behalf of all others similarly situated Lucy Schnabel, Brian Schnabel, individually and on behalf of all others similarly situated, Plaintiffs-Appellants, Debra Miller, individually and on behalf of all others similarly situated, William Thompson, individually and on behalf of all others similarly situated, Brittany DiCarolis, Annette Sumlin, Hope Kelm, individually and on behalf of all others similarly situated, Barbara Timmcke, individually and on behalf of all others similarly situated, Edward Schnabel, individually and on behalf of all others similarly situated, David Frankel, individually and on behalf of all others similarly situated, Plaintiffs, v. AFFINION GROUP, LLC, Apollo Global Management, LLC, Beckett Media LLC, Buy.com, Inc., IAC/InteractiveCorp, PeopleFindersPro, Inc., Shoebuy.com, Inc., Trilegiant Corporation, Wyndham Worldwide Corp., Defendants-Appellees, 1-800-Flowers.com, Inc., Adaptive Marketing, LLC, Days Inns Worldwide, Inc., Rakuten USA, Inc., Vertrue Inc., Webloyalty.com, Inc., Orbitz Worldwide, LLC, Priceline.com, Inc., TigerDirect, Inc., Bank of America N.A., Wells Fargo Bank, N.A., Citigroup Inc., Capital One Financial Corporation, Chase Bank USA, N.A., Citibank, N.A. Hotwire, Inc., Chase Paymentech Solutions, LLC, United Online, Inc., Classmates International, Inc., FTD Group, Inc., Memory Lane, Inc., Defendants.
No. 16-3292-cv
United States Court of Appeals for the Second Circuit
MAY 7, 2018
AUGUST TERM 2017
ARGUED: OCTOBER 27, 2017
Affirmed.
KENNETH M. KLIEBARD (with Gregory T. Fouts, on the brief), Morgan Lewis & Bockius LLP, Chicago, Illinois, for Defendants-Appellees.
DENNIS JACOBS, Circuit Judge:
Seven former participants in online discount membership programs allege violation of federal privacy statutes and a racketeering conspiracy between online retailers and loyalty club businesses to defraud customers of “membership fees” for rewards programs they unwittingly joined. They allege that Trilegiant Corporation (“Trilegiant“) conspired with e-merchant retailers such as Buy.com, Orbitz, and Priceline to enroll the retailers’ customers in the membership programs via deceptive post-transaction marketing and datapass techniques. We conclude that, because the appellants fail to raise a material issue of fact as to whether they consented to enrollment in the membership programs, the prohibitions of the Electronic Communications Privacy Act do not apply; and because the appellants identify no actionable fraud, they cannot proceed on a theory of racketeering.
The judgment of the district court is affirmed.
I
The post-transaction marketing employed by Trilegiant and its e-merchant partners functions as follows. Online merchants such as Buy.com, Inc. and Priceline.com, Inc. enter into an arrangement with Trilegiant to permit the advertisement of membership club programs to their customers. In the course of completing a transaction, a link, banner, or webpage appears on the e-merchant‘s website advertising a Trilegiant program. A customer who selects the link is immediately taken to an enrollment page for a Trilegiant membership product, or the customer may see the Trilegiant enrollment page after completing a purchase on the e-merchant‘s site, but before reaching the e-merchant‘s confirmation page. These enrollment pages purport to offer a coupon or rebate, in addition to a membership in a program that makes available special discount rates on future sales (such as the “Great Fun” program in which plaintiffs enrolled).
The customer is solicited to enter basic personal information, such as a birth date or hometown, and then asked to select “YES” to accept the offer. The online offer screens disclose, in less conspicuous placement and font, the terms of the program, including billing, renewal, cancellation, and the transfer of data from the e-merchant to Trilegiant. These terms advise that “[b]y entering my information and clicking ‘Yes,’ I acknowledge that I have read and agreed to these offer details and Terms & Conditions,” including the information transfer. Supp. App. 37; see also App. 67-70. If the customer opts to participate, the e-merchant seamlessly shares the customer‘s credit card and personal identifying information with Trilegiant to complete the enrollment. This exchange is a “datapass.” Supp. App. 35. The customer is then billed monthly to that credit card (between $10 and $20 per month) until the customer cancels the membership, an internet sale technique termed “negative option billing.” Trilegiant follows up after enrollment with confirmation emails welcoming the customer to the program and providing again the full list of terms and conditions. When the customer calls in to cancel the membership, Trilegiant‘s call center engages in “refund mitigation,” a customer retention strategy.
To snare members, Trilegiant (with the implicit approval of the e-merchant defendants) allegedly designs its enrollment screens to appear as confirmation pages for the legitimate, just-completed transaction, so that the customer is unaware of having registered to buy a new and completely different product. Trilegiant‘s cancellation and billing process allegedly prolongs the fraud. To cancel a subscription, the customer must first discover the monthly billing on a credit card statement and call Trilegiant‘s customer service; Trilegiant‘s representatives then attempt to keep members enrolled as long as possible, either through promotion of the program benefits or delay in the cancellation process.
To evidence intentional deceit, the plaintiffs present: expert witness testimony describing the characteristics of the pages as inherently deceptive; a 2010 congressional report condemning Trilegiant‘s post-confirmation offer and refund mitigation practices as deceptive and exploitative in 2010;2 and the testimonials of duped plaintiffs. For example, Debbie Williams testified that she was enrolled in the “Great Fun” program after booking a hotel room on Priceline in 2009. Supp. App. 42. She cancelled her membership in October 2011 after discovering the recurring charges on her bank statements. At her deposition,
The plaintiffs initiated a class action in 2010 against Trilegiant and (its parent) Affinion Group LLC. Their 2012 amended complaint (“the complaint“) included claims under the
On appeal, Plaintiffs challenge only the grant of summary judgment on the ECPA claim, the dismissal of the RICO and RICO conspiracy claims, and the grant of summary judgment on the CUTPA and unjust enrichment claims.
II
We review de novo the grant of summary judgment on the ECPA claim. N.Y. State Rifle and Pistol Ass‘n v. Cuomo, 804 F.3d 242, 252 (2d Cir. 2015). Summary judgment is appropriate where “there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Id. Because the appellants fail to raise a triable issue of fact as to their consent to the alleged interception of electronic communications, we affirm the dismissal of their claim under the ECPA.
The ECPA regulates the interception of an electronic communication.
The plaintiffs contend that the “datapass” procedure, by which e-merchants share customers’ credit card and billing information with Trilegiant without requiring that the customers re-enter that information on the Trilegiant enrollment page, constitutes an unlawful interception of an electronic communication under the ECPA. The defendants respond that no unlawful interceptions occurred because Trilegiant disclosed the terms of the program, including the transfer of the customer‘s information, and each plaintiff gave clear and unambiguous consent to those terms.
The defendants made a sufficient showing that the consent exception applies. The enrollment pages display text informing customers that by entering their name or date of birth and selecting “YES,” they authorize the release of information to Trilegiant, including their “name, email address, and credit card or debit card information to Great Fun for enrollment, billing, and benefit processing.” Supp. App. at 6-7, 25. Defendants submitted evidence demonstrating that only by providing the necessary information and clicking “yes” could an individual actually enroll in one of Trilegiant‘s programs. Such affirmative conduct evinces sufficient consent to an interception of an electronic communication. Other courts have reached the same conclusion on similar facts,3 and we ourselves have reached the same conclusion in a summary order
The plaintiffs contend that they could not have consented because they have no recollection of giving such authorization or providing their name or date of birth as a passcode on the enrollment screen. But the plaintiffs do not offer evidence that would permit a reasonable jury to find that they did not take such steps to enroll: the defendants made a prima facie showing of consent by producing evidence that there would be no other way for an individual to enroll in a Trilegiant program, and the plaintiffs’ failures of recollection or bare denials offer no support for the alternative theory that Trilegiant somehow obtained the plaintiffs’ credit card information and, out of the blue, created unauthorized membership accounts on their behalf. On this record, there is no material issue of fact on the question of the plaintiffs’ consent to the exchange of electronic information among the defendants.
Alternatively, the plaintiffs contend that the inherently deceptive nature of the post-transaction enrollment pages vitiates consent as a matter of law because no reasonable consumer could believe she had consented to join Great Fun. We are urged to avoid myopic focus on “Trilegiant‘s miniscule fine print disclosures,” and to consider instead “the content and manner of presentation, Plaintiffs’ express testimony, and the unrebutted expert evidence submitted which established that Trilegiant designed the ‘disclosures’ so that they would not be seen or understood.” Appellants’ Br. at 43. Our precedents in Federal Trade Commission and false advertising cases direct us to consider the “entire mosaic” of an advertisement and its ultimate impression on the viewer, as opposed to literal truth or falsity. F.T.C. v. Sterling Drug, Inc., 317 F.2d 669, 674 (2d Cir. 1963) (cited in Appellants’ Br. at 48); see also Ind. Directory Corp. v. F.T.C., 188 F.2d 468, 469-70 (2d Cir. 1951) (cited at 49). Plaintiffs rely on these
Even assuming those precedents bear on the issue of consent as understood in the context of the ECPA, we are unpersuaded. Plaintiffs assert that “the mere presence of an accurate disclaimer does not necessarily cure other potentially misleading statements or representations on a product or advertisement,” Delgado v. Ocwen Loan Servicing, LLC, No. 13-CV-4427 (NGG)(RML), 2014 WL 4773991, at *8 (E.D.N.Y. Sep. 24, 2014), and therefore Trilegiant may have perpetrated a fraud despite the presence of disclosures on its enrollment page. But to show that customers may have been misled, the plaintiff must produce evidence that particular statements are deceptive when considered in context. Cf. Time Warner Cable, Inc. v. DIRECTV, Inc., 497 F.3d 144, 158 (2d Cir. 2007) (words and images in an advertisement must be “considered in context“); Fink v. Time Warner Cable, 714 F.3d 739, 742 (2d Cir. 2013) (“context is crucial” when reviewing an advertisement‘s allegedly deceptive text). These plaintiffs have not attempted to do so.4 This is not a case involving confusing text; instead, the plaintiffs’ primary contention is that the appearance of an enrollment offer in the course of a separate e-merchant transaction was itself inherently deceptive because it led customers to believe that Trilegiant‘s products were associated with or offered by the e-merchant.
The plaintiffs’ theory, which is unsupported by case law, does not preserve a genuine dispute on the issue of consent. The district court correctly granted summary judgment on the plaintiffs’ ECPA claim.
III
We review the district court‘s dismissal of the RICO and the RICO conspiracy claims de novo, accepting all factual allegations in the complaint as true and drawing all reasonable inferences in favor of the plaintiffs. Schlessinger v. Valspar Corp., 686 F.3d 81, 85 (2d Cir. 2012). Because the appellants have not properly alleged any predicate acts of actionable fraud, we affirm.
To sustain a RICO claim under
“The elements of mail or wire fraud are (i) a scheme to defraud (ii) to get money or property (iii) furthered by the use of interstate mail or wires.” United States v. Autuori, 212 F.3d 105, 115 (2d Cir. 2000); see
The plaintiffs argue that the district court erred by requiring them to allege specific misrepresentations in the use of the mail or wires to satisfy Rule 9(b). Their theory is that even if Trilegiant made otherwise innocent use of the wires, it did so to advance an enterprise that was deceptive overall. E.g., Brewer v. Village of Old Field, 311 F. Supp. 2d 390, 403 (E.D.N.Y. 2004) (While the mailings themselves did not contain misrepresentations, “the complaint allege[d] a close connection between the defendants and the alleged fraudulent scheme” and the mails were “simply used in furtherance of a master plan to defraud.“).
True, the mail or wire communications themselves need not contain a false statement. See Schmuck v. United States, 489 U.S. 705, 715 (1989); see also SKS Constructors, Inc. v. Drinkwine, 458 F. Supp. 2d 68, 78 (E.D.N.Y. 2006) (when alleging use of the mail and wires, “the pleader need only allege that the mail and wire fraud were in furtherance of a larger scheme to defraud” and “the communications themselves need not have contained false or misleading
For example, the complaint alleges that consumers were “duped into believing” that the membership programs were being offered by an e-merchant, rather than Trilegiant, App‘x at 282, but identifies no misrepresentation that induced such a belief. Similarly, the complaint labels datapass a “fraudulent tactic,” id., and alleges that each time an e-merchant shared a customer‘s billing information with Trilegiant, both the e-merchant and Trilegiant “committed an act of wire fraud,” id. at 308. But the transfer of billing information from one
Neither the complaint‘s specific discussion of Trilegiant‘s allegedly deceptive tactics, nor its conclusory references to Trilegiant‘s fraudulent scheme, set forth a material misrepresentation with the requisite particularity.7 Cf. Webloyalty.com, 673 F. App‘x at 104 (concluding that Trilegiant‘s practices at issue in that case not “sufficient to ground [a] fraud claim“). The complaint therefore fails to plead a scheme to defraud. Without an underlying scheme to defraud, the plaintiffs have not alleged a pattern of racketeering.
The plaintiffs’ RICO conspiracy claim fails as well. The alleged conspiracy involved an agreement to commit the same substantive RICO violations we have deemed insufficiently pled, and the plaintiffs have not alleged any further acts that, if carried out, would have satisfied RICO‘s requirement of a pattern of racketeering. See generally Salinas v. United States, 522 U.S. 52 (1997). The plaintiffs therefore failed to plead the necessary agreement to violate RICO‘s substantive provisions. See Cofacredit S.A. v. Windsor Plumbing Supply Co., 187 F.3d 229, 245 (2d Cir. 1999).
IV
Finally, we affirm the grant of summary judgment on the CUTPA and unjust enrichment claims substantially for the reasons set forth by the district court.
CUTPA prohibits “unfair or deceptive acts or practices in the conduct of any trade or commerce.”
The district court was likewise correct in granting summary judgment on the unjust enrichment claim. An unjust enrichment claim for membership fees does not lie if the plaintiff freely entered into the membership agreement. The plaintiffs further claim that the refund mitigation technique caused Trilegiant to retain an unfair benefit by offering only partial refunds. But as with their failed CUTPA claim, they cannot argue that Trilegiant was unjustly enriched by not refunding additional, legitimate past membership fees to which its customers were not entitled. See, e.g., Berger v. Home Depot USA, Inc., 741 F.3d 1061, 1070 (9th Cir. 2014) (requiring “unjust retention of [a] benefit” as an element of an unjust enrichment claim).
CONCLUSION
For the foregoing reasons, we hereby AFFIRM the judgment of the district court.
